Strategy Analytics: 2.3 million Windows tablets shipped in Q2 2013

A few months ago, the research firm Strategy Analytics claimed that three million tablets running some version of Windows had shipped worldwide in the first quarter of 2013. Today, the firm said that some form of Windows made its way onto 2.3 million tablets shipped in the second quarter of this year.

That number is still well above the 200,000 tablets that had Windows inside in the second quarter of 2012, but still well behind the numbers of Android and iOS tablets. Indeed, the firm's press release said that Android tablet shipments soared up to 34.6 million units for the quarter, well above the 18.5 million units that were shipped for the same period a year ago.

As Apple itself reported last week, shipments of its iPad tablets came in at 14.6 million in the second quarter of 2013, well below the 17 million shipment for the same time in 2012. Android now commands a healthy majority of the tablet market at 67 percent, compared to 28.3 percent for iOS and just 4.5 percent for Windows.

Speaking of which, Strategy Analytics expressed some optimism that Windows tablets could see a rise in shipments in the current third quarter. It stated:

There may be an uptick in Windows RT shipments in Q3 following savage price cuts by all the partners still involved in the RT Market.  Microsoft has reduced prices by $150 and other vendors even more; they are still not cheap, but are much more where they should be to compete.  The shortage of apps continues to be a problem, with seemingly little incentive for developers to work on the platform.

Meanwhile, Blackberry, which entered the tablet race well over a year before the Windows 8/RT launch with the BlackBerry Playbook, only shipped 100,000 tablets in the second quarter. The company has not indicated any plans to release future tablet products.

Source: Strategy Analytics | Image via Strategy Analytics

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Looks like the government is going to look into purchasing a big chunk of WinPro for govie work soon. Testing now to see if there is enough security. Ipads did not make the cut but still being thought about. Thing about the WinPro is they would be used as portable work horses.

with the nexus 10 failing to sell even on par with surface RT, seems all the future of android is in the small dirt cheap segment of tablets while MSFT and apple take on the high end large tablet format.

That's not too bad, IMO. Considering that Windows 8/RT is a version 1.0 product with a young app ecosystem and the lack of small and cheap devices.

A more mature OS and more and better apps combined with smaller and cheaper prizes will help improve shipments drastically.

with the nexus 7 in the market available for the extremely low price (nexus 10 not so much), its hard to imagine why anyone would even consider anything else unless it was NEEDED. Surprised anything else sells at all. side note: wish they would lower the nexus 10 about $100.

That is to be expected. There is only so much "pie" to go around, and when one keeps cutting it up into more and more "slices," each slice gets smaller. Tablets serve a small niche in the much larger personal computer marketplace.

I find it interesting that the tablet marketshare doesn't include 8 Pro devices (such as Surface Pro or others). So really, Windows tablet marketshare is actually greater than 4.5%. I don't see this as a problem, I see this as an opportunity for massive growth for Windows. I remember when Android had this exact same problem and people were saying that Android tablets would fail and never catch up to ipads. Look at them now, they have almost 70% of the market, while iPads have dropped nearly 20%. I see Windows gaining momentum, especially if x86 versions can reach the $200-300 price-point.

As for RT, personally I don't want one. But as for MS, I see RT being part of the long-term vision to support ARM processors, since they currently dominate the mobile tablet/phone market. Maybe MS plans on making future versions of RT/Phone be the exact same version.

They've got to ramp up better apps for Windows 8 as well. As they are working on getting the popular apps for WP8, they need to be including Windows 8. Supposedly it's easy making an app for both WP8, and Windows 8. If that's true then why aren't we seeing apps for both?

An initial lower price would have helped Microsoft. These tablets are like those tablets you see in Best Buy with unrecognizable brand names. Consumers just walk right past them and head to the iPads or Android tablets. Sometimes I have to wonder what the Fu$$ is wrong with Microsoft. Why price your new products so damn high at initial launch? You are not Apple!

Microsoft intentially priced their own versions higher,and limited its distribution so OEMs don't think they cant compete. OEMs in the meantime are the ones who think they are apple. A 32GB acer w510(that I own),actually costs probably $50 more to make than a 16GB ipad 4th gen (more ram,flash,expensive cpu) ,yet acer was selling this at $600. Price wise, it is fair imo compared in the market,but that doesn't mean its wise to sell it at that price. If no one knows your product yet and it isn't established in the market,you need to make little profit to gain penetration. In the end,acer will bitch and moan,and blame everyone else except themselves.

In the end,microsoft sold the same,or more than all the oems combined with their self handicapping strategy. Shows the true incompetence of some of these other manufacturers. I hope Microsoft spares no one in their next iterations. Make a $300 bay trail 7" version, a $200 rt version, a $500 fanless haswell version and/or a $700 powerful haswell version.

Why exactly were there 100k Playbook tablets sold?
People would have to be out of their mind to buy one of those useless things over something like Nexus 7.

Astra.Xtreme said,
Why exactly were there 100k Playbook tablets sold?
People would have to be out of their mind to buy one of those useless things over something like Nexus 7.

More likely business who have heavily integrated Blackberry in their daily operations are buying these, instead of consumers.

Unless OEMs are / Microsoft is able to bring Windows to tablets under 200 dollars I don't see Windows becoming a big tablet OS. Windows 8 is a great on tablets but the vast majority of Android tablets are incredibly cheap. Just about everyone I know has picked up a 50-100 dollar Android tablet. They don't use it but the sales stil count and help create the mindset.

Even Apple saw a huge increase in iPad sales after the launch of the mini. And all of that is washed away by this float of dirty cheap Android tablets. 4,5% is not bad if you put it next to the iPad's marketshare. But if Windows wants to remain the dominant OS then it needs to be cheaper.

On a side note its time for Microsoft to put aside their dream of touch desktops everywhere. At least for now. They need to make Windows 8's UI be adaptable to the hardware. Meaning a large screen non-touch PC shouldn't have touch gestures. All those hidden UI elements need to be available on-screen for those users. Otherwise desktop users will move away and Microsoft will have a very very bad time.

What are desktop users going to move away to? I don't really see any alternatives, but I agree, they need to make it more desktop friendly.... 8.1 is a step in the right direction, but there are still some UI elements that are hidden.

bguy_1986 said,
What are desktop users going to move away to? I don't really see any alternatives, but I agree, they need to make it more desktop friendly.... 8.1 is a step in the right direction, but there are still some UI elements that are hidden.

If someone is annoyed enough with Windows 8 then they can always try out a Mac or Chrome OS. Or dislike for Windows 8 on non-touch PCs could help speed up the transition to Android tablets. Or people could move back to Windows 7 meaning Windows will await a slow death on the consumer market (no doubt Google and Apple will jump on the opportunity to fill the gap).

Windows 8.1 is definitely a step in the right direction. The whole thing doesn't just seem more fluent it is more fluent. Even on my old PC it works really nice. The original version had this issue with modern apps where they wouldn't continue to load on the background. So you had to keep them on the screen (at least in snapview) to properly load them. Windows 8.1 doesn't have this issue and it makes for a big improvement in the user experience.

However you stil to use all the touch based gestures to open up just access every button. I would have preferred a taskbar on the bottom featuring the charms, app-switcher and app-specific buttons. Just something that appears when Windows realizes the user doesn't have a touchscreen and/or his screen is big enough to waste a bit of space on controls.

techbeck said,
Is this for the Pros and RT tablets? Or just the RT?

Gartner and IDC don't count pro or convertibles/detachables as tablets.only rt + atoms. They also don't count them as pcs either. They have them as ultraportables.

Sure the number is small when compared to the others but the prices are way higher and it is a new "device" in peoples minds. Better hardware, lower prices and Win8.1 should help boost that more. Should be interesting to see the next batch of numbers.


Would love to know how they define a tablet. Does a Lenovo Yoga count as a tablet or laptop? How about the Sony Duo, Dell XPS 12 or the upcoming Samsung ATIV Q? What about large screen devices like the XPS 18 which has a battery and is portable? What are they using to define a tablet? Windows runs on a lot of hybrid devices with touch screens.

doesnt seem to include any of the ones you mentioned not even the envy x2 here is there definition "The definition of tablet does not include e-book readers or convertible PCs.
"

Avatar Roku said,

Would love to know how they define a tablet. Does a Lenovo Yoga count as a tablet or laptop? How about the Sony Duo, Dell XPS 12 or the upcoming Samsung ATIV Q? What about large screen devices like the XPS 18 which has a battery and is portable? What are they using to define a tablet? Windows runs on a lot of hybrid devices with touch screens.

Maybe they're just counting RT devices?