Strategy Analytics: 3 million Windows tablets shipped in Q1 2013

Microsoft may not be talking about how many of its Surface tablets it has shipped or sold since the Surface RT launched in late October. However, a report claims that three million Windows-based tablets shipped worldwide in the first quarter of 2013.

The numbers come from research firm Strategy Analytics, which added that the market share of Windows-based tablets was at 7.5 percent for the quarter. However, the report added, "Very limited distribution, a shortage of top tier apps, and confusion in the market, are all holding back shipments." It's unclear exactly what the report classifies as a 'Windows tablet', given the various hybrid and convertible form factors now available with touchscreens. 

Apple stated earlier this week that it shipped 19.5 million iPad units during the first quarter of this year. Strategy Analytics said those numbers were enough for Apple to capture 48.2 percent of the tablet market during the quarter, but that percentage is down compared to 63.1 percent from the same period a year before.

The firm claimed that there were 17.6 million Android-based tablets shipped during the quarter, which enabled it to claim 43.4 percent of the total market. However, the report added:

When we add White-Box tablets into the mix, Android market share of the total tablet market increases significantly to 52% and iOS slips to 41%, as the bulk of the White-Box tablets are Android low budget models aimed at a different market to the branded tablet.

Overall tablet shipments reached a record high of 40.6 million units, a 117 percent increase worldwide in the first quarter of this year, versus growth of 143 percent for the same period a year ago.

Source: Strategy Analytics | Image via Strategy Analytics

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this is just comical. anyone remember this?

http://www.neowin.net/news/mic...icted-to-grow-to-10-by-2017

according to IDC, windows tablets were supposed to reach 10% marketshare by 2017. HAHAHA they almost did that in only a quarter. Oh my. Suck it IDC. Wait until the ultra cheap smaller windows 8 tablets are released,it really is game over. Ipad and android already have cheap tablets. Microsoft has yet to show that hand.

I would really wait before jumping the gun spring chicken. Most of Apples fans are just waiting for the "real" devices to come out. Retina Mini, and the iPad 5. You have to realize, Android and Apple fans are in deep with those ecosystems. Microsoft needs to do something radical before you start declaring them the champion. There will be a ceiling that they will hit eventually, that ceiling will still be in the basement underneath Apple and Android.

JHBrown said,
I would really wait before jumping the gun spring chicken. Most of Apples fans are just waiting for the "real" devices to come out. Retina Mini, and the iPad 5. You have to realize, Android and Apple fans are in deep with those ecosystems. Microsoft needs to do something radical before you start declaring them the champion. There will be a ceiling that they will hit eventually, that ceiling will still be in the basement underneath Apple and Android.
The iPad, iPad 2, iPad 3 and iPad 4 wern't that better then the previous version either. No, I think that Apples kingdom is over. And it has still to begin.

vcfan said,
this is just comical. anyone remember this?

http://www.neowin.net/news/mic...icted-to-grow-to-10-by-2017

according to IDC, windows tablets were supposed to reach 10% marketshare by 2017. HAHAHA they almost did that in only a quarter. Oh my. Suck it IDC. Wait until the ultra cheap smaller windows 8 tablets are released,it really is game over. Ipad and android already have cheap tablets. Microsoft has yet to show that hand.

People have really misinterpreted this data:
1) 7.5% is market share of shipments ONLY for Q1
2) Apple has sold over 120 million iPad
3) Therefore not including all Android tablets sold to date Windows marker share is less than 3% assuming they 3m
4) That's not even counting all the Android tablets meaning their market share is likely below 2% making 2017 look optimistic for 10% share

Btw Apples 19 million are actual sales reported to customers not shipments (unlike Windows/Android)

Edited by John M Foley, Apr 25 2013, 11:36pm : Added comment

Are you guys serious on here? 3 million compared to what Apple and Android are selling. Where is the good news? Come on now, are we stretching a little? I can see Microsoft up this to about 7 million in a year but realistically, Android has great devices and Apples devices are embedded in the minds of most humans. A lot of work left, a lot!
Those numbers more or less show that Android is gaining.

Can you honestly say that Apple, after having their first down quarter in 10 years, their profits dropping 18%, wouldn't love to have the profits that Microsoft made from those 3 million tablets sold? Cook is sitting in his office right now, having to give away a big chunk of their war chest to try to entice people to buy Apple shares, and the 100s of millions of dollars they lost to Microsoft only makes his job harder.

But then again, when Apple has less than 7% of the total market after 30 years with Mac computers, they think that is being poised to take over the world. Microsoft goes from 0%-7% in 3 months, and they are a failure and they should just give up.

But those are 3 million units that would have gone to Android and iOS last year. Plus those 3 million had the highest average selling price. I'd say this is pretty solid early performance considering that there's so much more to come with faster, cheaper and smaller Windows tablets on the way and the Blue update.

Ok, I understand what you guys are saying. Though it looks like Android has more momentum than Microsoft. Also, to defend Apple, many potential customers are waiting for them to update their Mini's and the difference between the iPad 3 and iPad 4 was to small for most. I can see Apple's numbers going right back up when the new mini arrives and the new iPad. I guess we'll see.

7.5% in one quarter is an outstanding number particularly considering all the negative press etc., on and on. No where to go but up and fast. There are a LOT of people that bought 7" tablets simply because there were no Win8 tabs available in that price range. And there were a lot of people that thought the Surface was overpriced, and maybe it was/is. Soon, very soon, all the price points will be met, and that tablet # will go up faster than anyone expected. Cept me of course.

[quote=JHBrown said,]Are you guys serious on here? 3 million compared to what Apple and Android are selling. Where is the good news? Come on now, are we stretching a little? I can see Microsoft up this to about 7 million in a year but realistically, Android has great devices and Apples devices are embedded in the minds of most humans. A lot of work left, a lot!
Those numbers more or less show that Android is gaining.[/quote

3 million in the first few months of availability with 7.5% share is very good !!!

techbeck said,
Yea, but how many were actually sold.

How many of the Apple and Android tablets were actually sold as well? If you're going to use that line of thinking for the 3 million Windows tablets then the same should apply to the other two as well.

GP007 said,

How many of the Apple and Android tablets were actually sold as well? If you're going to use that line of thinking for the 3 million Windows tablets then the same should apply to the other two as well.

And I say the same thing about all the others.....

next

GP007 said,

How many of the Apple and Android tablets were actually sold as well? If you're going to use that line of thinking for the 3 million Windows tablets then the same should apply to the other two as well.

19.5 million sold according to Apple...

techbeck said,
Yea, but how many were actually sold.
It stated that Windows marketshare is now at 7.5%, so it wouldn't surprise me, if most of the mare sold.

that is actually really good. 7.5% marketshare with essentially a botched launch of surface pro, really bad OEM tables and against the ipad? windows phone hasn't managed that much % in over 3 years. If they can keep this rate of growth they will send android to #3 in less than a year.

neonspark said,
that is actually really good. 7.5% marketshare with essentially a botched launch of surface pro, really bad OEM tables and against the ipad? windows phone hasn't managed that much % in over 3 years. If they can keep this rate of growth they will send android to #3 in less than a year.

Not only were there availability issues with the 128 GB model, but the Surface Pro was only available in the US, Canada, and China -- and only for 2/3 of the quarter.

Intel also had trouble getting their tablet (Clovertrail) chipsets out in time. I was finally able to get my hands on an Envy X2 in March because there were so many production problems with the Atom chipsets.

Maybe by this time next year ChromeBook sales will double, to 50 (not 500, 50,000, or 5 million, but 50).

-or if you are an Apple fan -

Maybe next year this time, OSX and Mac sales will double and be slightly more than a statistical anomaly of the total number of Windows copies sold.

SoylentG said,
Maybe by this time next year ChromeBook sales will double, to 50 (not 500, 50,000, or 5 million, but 50).

-or if you are an Apple fan -

Maybe next year this time, OSX and Mac sales will double and be slightly more than a statistical anomaly of the total number of Windows copies sold.

Well let's see, Windows tablet market share grew literally infinitely since last year, so yes, the sky's the limit. There's no growth trend to base it off of. You'd be a fool to think that it's going to stay here.

yardmanflex said,
By next year this time..windows tablets will double...in shipment.
There is stated that 7.5% is the market share...

Mr.mister said,
i agree not bad at all seeing all the hate going at microsoft, i think its good to see they are doing good

Blame hater of the poor results of MS. :-|

Depends on the purpose of discussing tablets. If you want to compare battery life, size, weight, etc. then the Surface Pro is a tablet and a direct competitor of the iPad. If you want to compare the number of applications available, processing horsepower, extensibility through USB, then the Surface Pro cannot be compared to the iPad because it is not fair to the iPad.

I don't personally consider the Surface Pro a tablet. It's more akin the Ultrabook convertible. Battery Life ait good enough for a tablet.

If it doesn't have a keyboard it is a tablet. A battery has zero to do with it. There are junk android tablets that sell for $80 with 1-2 hour battery life. Are they ultra books too?

Well, whatever you want to call it, the Surface Pro is a tablet. From microsoft.com, "Surface Pro from Microsoft, the New Windows Tablet."

So there you go.

The Intel CloverTrail tablets are "tablets." They are sold without keyboards, get ~8 hours real world battery life, cost ~$500-$600, and have about the same responsiveness and performance as an iPad.

Good to see the market levelling out a bit. Compared to the phone market, Android and Windows were way late into the tablet market (well, Windows wasn't, but it wasn't tablet ready to the extent that iOS was). Will be interesting to see the effect that this has on the app market.

It'd be interesting to know what's classified under "other". Do Kindles fall under Android or Other? Are people still buying PlayBooks?