Strategy Analytics: Big boost in Windows Phone units shipped in Q2 2013

In February, research firm Strategy Analytics said that Windows Phone had finally surpassed BlackBerry to become the third biggest mobile OS, behind Android and iOS. Today, that same firm issued a new global smartphone report for the second quarter of 2013, and it was a mixed bag for Windows Phone.

The good news? Units of smartphones with Microsoft's Windows Phone went up from 5.6 million units shipped in the second quarter of 2012 to 8.9 million in the same quarter of 2013 (Microsoft has never issued any official Windows Phone shipment numbers). The bad news? The actual market share for Windows Phone only went up slightly in the same time period, from 3.6 percent in 2012 to 3.9 percent in 2013.

One of the firm's analysts, Linda Sui, said that while Microsoft has made some gains in the smartphone market, she believes the company need to do two things to become even more competitive against Google and Apple: Sui stated:

First, the license fee charged to smartphone makers for WP8 must be more competitive to compete with Android in lower price-bands. And second, Microsoft must dramatically accelerate its support for advanced technologies, such as octo-core chipsets, because WP8 continues to lag behind Android in the premium smartphone category.

The market share for smartphones with Android went up from 69.5 percent in the second quarter of 2012 to 79.5 percent in 2013. There were a total of 186.6 million Android smartphones shipped worldwide in the last quarter, according to the firm. Apple's iOS is in second and actually lost ground in terms of market share, going down from 16.6 percent in the second quarter of 2012 to 13.6 percent in 2013. Apple announced a few days ago it shipped 31.2 million smartphones in the second quarter of this year.

The really bad news is reserved for BlackBerry. Despite launching their new BlackBerry 10 smartphones earlier this year, Strategy Analytics doesn't even show BlackBerry devices on their list anymore and doesn't mention them in their press release. We assume that Blackberry's market share is included in the "Others" category. Their numbers are now below that of third place Microsoft.

Source: Strategy Analytics | Image via Strategy Analytics

Report a problem with article
Previous Story

Gabe Newell's Windows 8 'catastrophe' is now the second most used OS on Steam

Next Story

Microsoft offers free WiFi for Skype Premium users during August

20 Comments

Commenting is disabled on this article.

i ran the battery on my new phone down and then connected it to my PC to charge. Windows 8 immediately recognized it and installed an app for it. Best phone ever.

You need an app to charge your phone off the PC, or you need an app for your phone to connect to the PC ???

Either way, how very primitive

neither. but you get an app after you connect your phone to get additional sync features. so - no need for charging or "usb-connect"

20legend said,
You need an app to charge your phone off the PC, or you need an app for your phone to connect to the PC ???

Either way, how very primitive

I disagree, it's more primitive to have to micromanage your device by having to drag-and-drop everything instead of letting the computer automate it because... it's a computer.

Although, if you do want to live in the past you can access it like a USB drive and drag-and-drop.

windows phone vs iphone sales. a year and a half ago it was 1/12, then 2 quarters ago 1/5, last quarter 1/3, anyone see a trend here?

vcfan said,
windows phone vs iphone sales. a year and a half ago it was 1/12, then 2 quarters ago 1/5, last quarter 1/3, anyone see a trend here?

Apple does, which is why they're going to do a cheap iPhone.

JHBrown said,
Windows phone should see the #2 spot in 2-15 years time.

It could. The smartphone market is expanding rapidly, WP is doing very well with first-time smartphone buyers, and iPhone is falling (in marketshare). Still a very difficult road ahead.

CygnusOrion said,
I knew MS could get #3 in the smartphone wars if they threw enough 10s of billions at it.

I assume you don't like Microsoft from all the comments you post.

What Nokia needs to do is stop the non-sense of these exclusivity deals & these "shortages." By the time they meet supply, the "buzz" has faded. They need to get on the ball.

>Numbers are rounded.

Trailing zeroes after decimal point? Wait a minute, 69.50+16.60+3.60+10.40=100.10, so they are non-significant trailing zeroes after decimal point.

Why all reports from all such analytics are so bad presented?

"some analyst"
And second, Microsoft must dramatically accelerate its support for advanced technologies, such as octo-core chipsets, because WP8 continues to lag behind Android in the premium smartphone category.

I find this reasoning amusing. Market share is not defined by high end, by the contrary, the low end phones are what comprise most of the market share of a product.

Now to the numbers, Android had a 67% growth rate, iOS 20% and Windows Phone 58%. If Windows Phone keeps the growth rate, they'll sell around 14 million phones on Q3.

sviola said,

I find this reasoning amusing. Market share is not defined by high end, by the contrary, the low end phones are what comprise most of the market share of a product.

Now to the numbers, Android had a 67% growth rate, iOS 20% and Windows Phone 58%. If Windows Phone keeps the growth rate, they'll sell around 14 million phones on Q3.

I find it amusing as there are actually no 'octo-core' smartphones. That's being a sucker for marketing speak.

What's better yet, more cores always = greater performance right?

Almost feels like the "clock frequency = performance" days years ago between Intel and AMD. Remember, more mhz/ghz = more performance. haha