Study: Windows-based web surfer market share dropping

The number of people accessing the web via Windows-based PCs is dropping quickly, according to a new study from Chitika Insights. The company announced today, via a blog post titled "Demise of the PC?" that according to its research results, web browsing via Windows-based platforms has dropped from 78.3 percent in August 2011 down to 71.4 percent in February 2012, a drop of nearly 10 percent in just six months.

Indeed the study claims that the number of Windows-based web browser users dropped a massive 4.2 percent just between December 2011 and January 2012.

The study was based on examining data "from hundreds of millions of impressions from the Chitika Ad network." The company has also been examining the web browing habits of smartphone and tablet owners. Last week, Chitika Insights reported that its research shows that the number of web browsers on Apple's iOS devices surpassed those of its Mac platform. The study shows that iOS web browsing activities now takes up 8.15 percent of all users of web browsers compared to 7.96 percent of Mac OS users.

If these results are indeed accurate, it does seem that more and more web visitors are checking out their favorite web sites on their smartphone or tablet rather than sitting at a PC. While there's still a lot of PC web users out there, we could see even more drops in Windows-based web surfers in the coming months.

Image via Chitika Insights

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23 Comments

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And it all started with the iPhone and iPad. Almost no one used the web on any device other than a PC before the iPhone came out.

A percentage drop does not mean the actual number of users is dropping. It could just mean that more people are getting non-windows devices.

lomas said,
Typewritter was replaced by PC
and PC will eventually replaced by Ipad and other tablets.

You are wrong there because PC is not a typewritter to be replaced since its technology superior over Tablet and iPad. Tell you what you try to type 2 pages text in your iPad and i will do on PC with keyboard. Let me know when you are done.

techguy77 said,

You are wrong there because PC is not a typewritter to be replaced since its technology superior over Tablet and iPad. Tell you what you try to type 2 pages text in your iPad and i will do on PC with keyboard. Let me know when you are done.

Assuming you and I both type at the same speed on a keyboard, we would finish at the exact same moment. Search for "ZAGG ZAGGmate iPad Case W/ keyboard Wireless Keyboard"

Your little test is as absurd as saying, lets see which is better, typewriter or computer, but wait, we are going to turn the electricity off. Tablets can have keyboards to, just like PC's can have crappy touch screen keyboards.

Microsoft is a Dinosaur, even Windows 8 is a step back to the Jurassic period with similar colors and even the new similar logo to Windows 1.0. Go compare it all if you don't believe me. This company is garbage now and the market is ripe for Linux or Mac to step up their game and finally make Microsoft a thing of the past.

Of course I'm talking to the wrong crowd here on Neowin. Fan-boy-ism is so absurd.

Mike Frett said,
Microsoft is a Dinosaur, even Windows 8 is a step back to the Jurassic period with similar colors and even the new similar logo to Windows 1.0. Go compare it all if you don't believe me. This company is garbage now and the market is ripe for Linux or Mac to step up their game and finally make Microsoft a thing of the past.

Of course I'm talking to the wrong crowd here on Neowin. Fan-boy-ism is so absurd.


Somebody having a different opinion to you doesn't make them a fanboy.

The truth is that these ads companies can spy less on a computer or mac browser (ads block) compared to a mobile browser... Google docet.

Straight market share figures mean nothing in this case, you need to see the figures for the growth of the total overall market.
PC use could in theory still be growing, but if the overall market is growing faster then its market share can still be falling. To put this into context, I still access the web on my PC, but also now access it on phone and tablet. Therefore I have added to the overall market by 2 other devices, and my PC use represents a smaller % of the market, but I haven't decreased the PC number at all.

Whenever I hear something like.... "This is the Post PC era, the PC is dead" I cringe.
It's like nails on a chalkboard and just pure ignorance being spouted.

Phones and Tablets are going to be PC's and just in different forms. A tablet is laptop without the keyboard and the screen is a touch screen. It's going to be a PC and it's going to be using Windows. Nothing hasn't really changed all that much, except now Windows is using ARM, X86, and x64 and uses a more touch friendly way to run apps and view status of what's going on with the app.

Yogurtmaster said,
Whenever I hear something like.... "This is the Post PC era, the PC is dead" I cringe.
It's like nails on a chalkboard and just pure ignorance being spouted.

Phones and Tablets are going to be PC's and just in different forms. A tablet is laptop without the keyboard and the screen is a touch screen. It's going to be a PC and it's going to be using Windows. Nothing hasn't really changed all that much, except now Windows is using ARM, X86, and x64 and uses a more touch friendly way to run apps and view status of what's going on with the app.

Phone and Tablets are not PC and they can't be PC. You can't be nowhere near productive on Phone or Tablet like you do on PC. Those two platforms are entirely different. Phone and Tablet are made for people to quickly do something, for very basic operation. For anything serious you need PC. It just happens there are lot of clueless people who don't know any better than Facebook and Farmville.

Surprise. 5 years ago, if you used the internet, you used a PC. With so many other ways to get online, fewer percent of them are PC's.... When you're in the 99th percentile, there's nowhere to go but down.

greenwizard88 said,
Surprise. 5 years ago, if you used the internet, you used a PC. With so many other ways to get online, fewer percent of them are PC's.... When you're in the 99th percentile, there's nowhere to go but down.

So, when peoples stop using their PCs to go to the Internet, PC is doomed? Really?

There's more to do with a PC than just surfing the Internet, in case you haven't heard.

PC = Content Creation
Tablet/Mobile = Content Consumption

That's not changing, for the most part, for a few years.

NyaR said,
PC = Content Creation
Tablet/Mobile = Content Consumption

That's not changing, for the most part, for a few years.


I agree. It's worth noting though that probably 98+% of users are content consumers, not creators. Therefore, the PC will become a niche market for software developers, artists, scientists etc.

PC is not dying. The numbers will get stable. No Phone and Tablet can do what you can do on PC. A lot of people bought iPhone 4S and Ipad2.

With these numbers its pretty crazy some websites dont even have a mobile version yet.. and I wish they would get out of the mobile website dark ages and start using HTML5

still1 said,
its obvious with all those tablet sales its gonna drop... its not news worthy imo

was gonna say the same time. tablets and phones.

It's not because people want different devices it's because Windows is becoming so horrible and difficult to use that people are simply migrating to different platforms. Anyone who says otherwise can go ask why people have stuck with XP, does Microsoft really think people want to spend $200 and relearn how to use their computer every three or four years?