Surface RT also sees price cuts in Europe, Australia & more

Microsoft's Surface RT recently got a $150 price cut in the United States, bringing the cost of the Windows RT tablet down to $349 for the 32 GB model without a Touch/Type Cover. As you would expect, these price cuts have traveled internationally, bringing similar savings in other regions including the United Kingdom, Australia, Canada, and the rest of Europe.

Here is a summary of the price cuts in various regions.

  • The United Kingdom gets a £120 price cut, bringing down the price to £279 from £399
  • Canada, like the US, gets a $150 to bring the price down to $349 from $499
  • Australia gets an AU$170 price cut, bringing down the price to AU$389 from AU$559
  • Various European regions, such as France and Germany, see cuts around €150 to bring the price to €329-339 from ~€479

The cuts signal continued efforts from Microsoft to offload stock of the Surface RT as a successor is prepared, which as the rumors indicate will come with a Qualcomm Snapdragon 800 chipset, ditching the current NVIDIA Tegra CPU. Education discounts are also available for the device, bringing the price down even further to US$199 if you're eligible.

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The cut also here in Malaysia. It's now RM1099 which roughly converts to USD$345 for the 32GB model without Touch cover.

I have a desktop and a lightweight notebook. I'm tempted by a tablet, but it wouldn't really serve much purpose. That said, these prices are good, but now everyone's expecting a Surface 2.0 release. I just wish the RT would have a proper digitizer

Since the current Surface does well at what I need it to do, I won't be upgrading if there is a new model. Will any other current surface rt owners upgrade?

Student price here in Australia is $349 why so expensive, $40 discount over full price compared to US who receive $150 discount .... Why?????

I have some coming from the Edu discount

Under $300 but a Surface + Touch cover YES PLZ!

Good way to upgrade some ageing netbooks and thick tablets

I agree this is the better pricing for ARM/RT tablets. $500 for the RT still means, like it or not, going up against the iPad. Premium quality or not, the Surface doesn't have the clout to ask that much.

I would have bought one originally at this price but I'm not going to now just to see a Surface 2 pop up in a few months - I already got burnt like that with WP7. I'll wait some more...

This is probably closer to how they should've been priced in the first place (though still may be a bit high). That's not to say that they're not a premium product that deserves a premium price... but they're still an unknown commodity running an strange OS (Windows RT), and so they should've been priced to MOVE from the beginning.

I own a Surface RT & think it's a great device. Unfortunately, they need to gain market share for others to realize that... and that requires a competitive price.

cybersaurusrex said,
This is probably closer to how they should've been priced in the first place (though still may be a bit high). That's not to say that they're not a premium product that deserves a premium price... but they're still an unknown commodity running an strange OS (Windows RT), and so they should've been priced to MOVE from the beginning.

I own a Surface RT & think it's a great device. Unfortunately, they need to gain market share for others to realize that... and that requires a competitive price.


Totally agree. Microsoft priced themselves out the market. No amount of adverts stating that youve got a USB port will help against the consumer perception that iPads "are" the tablet market. They needed to significantly undercut the iPad not match them.

the better twin said,
They needed to significantly undercut the iPad not match them.

Believe it or not, sometimes being cheaper can also steer customers compared to offering a higher price point...

The consumer mind plays very differently in different segments...