Surface RT sales to go beyond Microsoft Store in 2012?

So far, the only official places that people in the US can purchase new Surface tablets from Microsoft is by going to one of the company's retail stores or ordering it online on the Microsoft Store website. Now a new rumor claims that the Windows RT version of the Surface will become much more widely available.

Paul Thurrott, in a post on his Winsupersite.com page, claims, via unnamed sources, that Microsoft had planned in the past to start selling the Surface with Windows RT beyond its own Microsoft Stores in early 2013. However, he now claims Microsoft, " ... has apparently decided to ramp up the speed and make it happen before the holiday selling season is over." There's already been reports that Verizon Wireless stores will begin to sell the Surface tablet, with demo displays already in place in some locations.

Thurrott also claims that Surface sales, even with its limited distribution in the US, are " ... actually selling very well ... ". Indeed, he claims that Surface sales are "one of the few bright spots" currently in Microsoft's product lineup. Thurrott previously claimed that Windows 8 sales have so far been "well below Microsoft’s internal projections." For its part, Microsoft has said it sold 40 million Windows 8 licenses in its first month and that the upgrade rates for Windows 8 are surpassing those for Windows 7.

Source: Winsupersite.com

Report a problem with article
Previous Story

Microsoft/Access Hollywood party puts the Surface in the spotlight

Next Story

Rumor: Windows Blue to be optimized for 7 and 8 inch tablets?

19 Comments

Commenting is disabled on this article.

My question is, why didn't they do this in the first place? It just gives the impression that they don't care how well it does. If they really did (i.m.o.) they would have done this already.

dtourond said,
My question is, why didn't they do this in the first place? It just gives the impression that they don't care how well it does. If they really did (i.m.o.) they would have done this already.

My thoughts exactly. Considering what they're up against, why would they limit themselves? That wasn't a very wise decision.

Be careful what you wish for. Do you honestly trust the clowns at Best Buy/Radio Shack/Wal-Mart with being as knowledgeable and professional as the ones at Microsoft Retail? Especially with so much emphasis put on the Maxipad and its Google knockoffs, the Microsoft Stores remain the best place to experience Surface directly from Microsoft themselves.

If they ramp it up and push it out to retailer it would be one of their shining moments. I see ads NONSTOP but I have to either a) order something I've never interacted with or b) drive 50 miles to hope to see one. Get this thing into Best Buy, Wal-Mart, etc. Get it out internationally.

Why go through the pains of making something so nice to only have limited availability? Get on it MS.

Here in Scotland we have no Microsoft stores, I for one may have purchased the Surface, but I like to try out and see close up something that is costing me £400 or more, if after the end of the year there is no sign of the Surface in the likes of PCWorld, I will look elsewhere for a Windows 8 tablet experience.

Thanks John,

Now that sounds like a plan.

This method of availability through various retailers will increase sales as well as their customer reach.

Since we all can't have a local Microsoft Store in our backyards this is the next best thing; I think the OEM'S will be fine since this is just the 1st edition for Surface RT.

Thanks again for the post.

Good news for the surface brand if nothing else. I'd like to see them post a date for Surface Pro as well, just saying January isn't good enough. I'll be in the US till January 8th and would like to try out the pro and maybe get one, otherwise I think I might opt for the Samsung Smart PC.

TheArgonaut said,
Brilliant!

lol. Well here in Canada I hope they bring it to bestbuy, futureshop or something alike.

Who said upgrade rates for Windows 8 are surpassing those for Windows 7? because the evidence from retailers is the opposite.

Likewise I have seen so many posts from people who bought the upgrade because it was cheap, but went back to Windows 7 within days because they couldn't use it.

dvb2000 said,
Who said upgrade rates for Windows 8 are surpassing those for Windows 7? because the evidence from retailers is the opposite.

Likewise I have seen so many posts from people who bought the upgrade because it was cheap, but went back to Windows 7 within days because they couldn't use it.

Lucky your small view of the world doesn't represent everyone then

dvb2000 said,
Who said upgrade rates for Windows 8 are surpassing those for Windows 7? because the evidence from retailers is the opposite.

Likewise I have seen so many posts from people who bought the upgrade because it was cheap, but went back to Windows 7 within days because they couldn't use it.

I upgraded,,, but I kept it because it ran better. Don't know which posts you are referring to?