Survey: Most people not considering upgrading to Windows 8


Most Windows users aren't interested in immediately upgrading to Windows 8, according to a new survey.

A new survey conducted by Avast and released by USA Today indicates most current Windows users aren't considering an immediate upgrade to Windows 8, but the majority that are considering buying a new computer want a Windows 8 product.

The study claims one-third of Windows users who haven't upgraded to Windows 8 (users of Windows 7, Vista and XP) are considering purchasing "an Apple product," according to USA Today, although the vast majority will continue using Microsoft-powered computers. Many of those users are aware of Windows 8 but aren't interested in upgrading to the new Microsoft operating system, however.

Avast polled about 1.6 million users of its Windows antivirus software the day before Windows 8 launch and received roughly 350,000 responses, 135,329 of which were from U.S. users of its products. Of those responses, 65 percent were running Windows 7, while 22 percent used Windows XP and 8 percent were Windows Vista users.

Six in 10 respondents were aware of Windows 8, USA Today reports, although only 9 percent of U.S. respondents said they would "accelerate a decision to buy a new computer just to have Windows 8," and more than 70 percent said they will continue using the operating system they already have.

Only 16 percent of U.S. respondents said they were considering the purchase of a new computer. Of those respondents, 68 percent said they would be getting a Windows 8 computer, although 30 percent planned to get an iPad for computing usages and 12 percent were considering an OS X-based computer. USA Today didn't state what the results were for respondents from the rest of the world.

Source: USA Today | Image via Microsoft

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The under-the-bonnet improvements in Win8 look great, and I am really looking forward to getting a Surface Pro touchpad. Win8 looks ideal, that's the platform it was designed for.

But Win8 on a desktop - no way! The Win8 fanboys don't seem to appreciate:
- No Aero. Instead plain rectangles. That decision is driven by the fact that they save processing and battery power for tablets - irrelevant for desktops, esp with decent graphic cards - it's not an aesthetic choice. It's out of the 1980s (when processing power was scarce), and it's just ugly.
- Metro hogs the whole screen. Again, that's because it looks good on small tablet screens. I have 2560x1600, but you don't need that to see that on a decent size monitor, it's irrelevant. Why can't you window a Metro app? Why shouldn't you?
- Marketplace - tons of poor quality full screen apps. Because MS saw a cash cow opportunity, raking of a percentage of each sale for itself.

Win8 fanboys, MS is taking you for mugs. It's a nice tablet OS. It's not for desktops, and once the hype has worn off you'll regret the "upgrade".

gb8080 said,
The under-the-bonnet improvements in Win8 look great, and I am really looking forward to getting a Surface Pro touchpad. Win8 looks ideal, that's the platform it was designed for.

But Win8 on a desktop - no way! The Win8 fanboys don't seem to appreciate:
- No Aero. Instead plain rectangles. That decision is driven by the fact that they save processing and battery power for tablets - irrelevant for desktops, esp with decent graphic cards - it's not an aesthetic choice. It's out of the 1980s (when processing power was scarce), and it's just ugly.
- Metro hogs the whole screen. Again, that's because it looks good on small tablet screens. I have 2560x1600, but you don't need that to see that on a decent size monitor, it's irrelevant. Why can't you window a Metro app? Why shouldn't you?
- Marketplace - tons of poor quality full screen apps. Because MS saw a cash cow opportunity, raking of a percentage of each sale for itself.

Win8 fanboys, MS is taking you for mugs. It's a nice tablet OS. It's not for desktops, and once the hype has worn off you'll regret the "upgrade".


the old syaing springs to mind mate, jack of all trades.........master of none.

gb8080 said,
The under-the-bonnet improvements in Win8 look great, and I am really looking forward to getting a Surface Pro touchpad. Win8 looks ideal, that's the platform it was designed for.

But Win8 on a desktop - no way! The Win8 fanboys don't seem to appreciate:
- No Aero. Instead plain rectangles. That decision is driven by the fact that they save processing and battery power for tablets - irrelevant for desktops, esp with decent graphic cards - it's not an aesthetic choice. It's out of the 1980s (when processing power was scarce), and it's just ugly.
- Metro hogs the whole screen. Again, that's because it looks good on small tablet screens. I have 2560x1600, but you don't need that to see that on a decent size monitor, it's irrelevant. Why can't you window a Metro app? Why shouldn't you?
- Marketplace - tons of poor quality full screen apps. Because MS saw a cash cow opportunity, raking of a percentage of each sale for itself.

Win8 fanboys, MS is taking you for mugs. It's a nice tablet OS. It's not for desktops, and once the hype has worn off you'll regret the "upgrade".

1. Aero is still there in Windows 8, in fact, it cannot be turned off unlike in Windows 7. If you are talking about Aero Glass, then for me the lack of it is a good thing. Can you claim that you are speaking for the majority of people out there that Aero Glass is a beauty? For me, that thing is not really aesthetically good at all.

2. Why should Metro apps should be windowed? I believe if you want to do that, the desktop mode is a click away. Tell me again, why should I windowed a Metro app on my FullHD display? Are you one of those people who use their browsers and watch videos in windowed mode?

3. Same can also be said for Android/iOS marketplace. Same can also be said for CentOS/Ubuntu repositories. Same can also be said for application that is available on the wild for WIndows 7. So, what is your point again?

Windows 8 has other problems like stability and lack of traditional Start button in desktop mode, but the issues you have listed are non-issues really.

So in a period of economic instability and hardship people (the average people, not us technophiles on Neowin) aren't in a rush to upgrade something they, for the most part, barely understand anyway? Well...yeah :rolleyes

Uh... most people don't upgrade the OS in their PCs, they just by a new PC. If anything, it makes more sense with Windows 8 considering the new form factors that the Windows 8 UI embraces (tablets, laptop-tablet combos, touch screen PCs, etc).

It's a fairly misleading article if you carefully read the text. In truth, you will see that 70% of respondents aren't going to purchase a new PC to get Windows 8. It says nothing about the number of people who will upgrade their current machines. And, I quote:

"But only 9% of U.S. respondents said they would accelerate a decision to buy a new computer just to have Windows 8, while more than 70% said they planned to stick with what they have."

There's a vast difference between spending $40 on a downloadable upgrade and $350 and up on a new machine. So, it's completely understandable that most people aren't immediately going this route.

Also, at the end of the article there's this:

"Avast's poll of U.S. Windows users found 16% planned to purchase a new computer. While 68% indicated they would get one of the new Windows 8 models, 30% planned to buy an Apple iPad touch tablet, and 12%, an Apple Macintosh computer."

Wyn6 said,
It's a fairly misleading article if you carefully read the text. In truth, you will see that 70% of respondents aren't going to purchase a new PC to get Windows 8. It says nothing about the number of people who will upgrade their current machines. And, I quote:

"But only 9% of U.S. respondents said they would accelerate a decision to buy a new computer just to have Windows 8, while more than 70% said they planned to stick with what they have."

There's a vast difference between spending $40 on a downloadable upgrade and $350 and up on a new machine. So, it's completely understandable that most people aren't immediately going this route.

Also, at the end of the article there's this:

"Avast's poll of U.S. Windows users found 16% planned to purchase a new computer. While 68% indicated they would get one of the new Windows 8 models, 30% planned to buy an Apple iPad touch tablet, and 12%, an Apple Macintosh computer."

110% bulls**t

Like most are saying, the average joe buys a new machine vs upgrading current. Poll means they aren't upgrading and not that they would remove it from a newly bought machine. SO, the poll reaffirms what we already know.

I gave it a try for two weeks, I tried my best to like it. It was horrible though. Metro apps are completely worthless on a desktop, the new theme is so ugly, and I had constant problems with stuttering and freezes.

I've gone back to 7 and everything is running smooth as silk now and it actually works as a desktop OS and not a giant cell phone. I've liked every version of Windows since 3.0, this is the first one I really hate. This is Neowin so I know I'll be attacked and ridiculed for not liking it and having my own opinion though.

TRC said,
I gave it a try for two weeks, I tried my best to like it. It was horrible though. Metro apps are completely worthless on a desktop, the new theme is so ugly, and I had constant problems with stuttering and freezes.

I've gone back to 7 and everything is running smooth as silk now and it actually works as a desktop OS and not a giant cell phone. I've liked every version of Windows since 3.0, this is the first one I really hate. This is Neowin so I know I'll be attacked and ridiculed for not liking it and having my own opinion though.

But you could simply not use modern apps if you don't like them, the desktop side of things hasn't changed that much other than the start screen with its live tiles. Not attacking just questioning the logic of rolling back to 7 due to optional modern apps having issues and not being to your tastes?

TRC said,
I gave it a try for two weeks, I tried my best to like it. It was horrible though. Metro apps are completely worthless on a desktop, the new theme is so ugly, and I had constant problems with stuttering and freezes.

I've gone back to 7 and everything is running smooth as silk now and it actually works as a desktop OS and not a giant cell phone. I've liked every version of Windows since 3.0, this is the first one I really hate. This is Neowin so I know I'll be attacked and ridiculed for not liking it and having my own opinion though.


Stuttering and freezes makes it sound like you have some incompatible hardware, as hardware/driver issues are most likely to cause such effects.

neonspark said,
most people don't consider upgrading to windows 8. most people buy a new PC.

SO THIS IS LIKE EVERY WINDOWS VERSION EVER.

Agreed, I think Windows 7 bucked the trend slightly but this was due to the wide spread vista hate and the very polished nature of 7 along with many businesses skipping vista. Not gonna see that kind of spike in upgrades for a while.

In all fairness, this is a release most people can skip, it does not deliver anything really for the average user they can't get done with Windows XP, Windows Vista OR Windows 7. This is coming from someone who has been using Windows 8 since the Dev Previews and the RTM since August. I have a Windows 7 PC at home and I will let it remain that, I just don't see a benefit in upgrading it to Windows 8 except maybe for PC syncing.

Mr. Dee said,
In all fairness, this is a release most people can skip, it does not deliver anything really for the average user they can't get done with Windows XP, Windows Vista OR Windows 7. This is coming from someone who has been using Windows 8 since the Dev Previews and the RTM since August. I have a Windows 7 PC at home and I will let it remain that, I just don't see a benefit in upgrading it to Windows 8 except maybe for PC syncing.

You don't see the benefit? wow dude.... I just can't understand how people can claim that... not only am I running applications much faster, IE is incredibly fast and the ability to pin an extra metrop app makes it so much worth it for productivity. Not to mention the speed improvement 8 brings along.

Mr. Dee said,
In all fairness, this is a release most people can skip, it does not deliver anything really for the average user they can't get done with Windows XP, Windows Vista OR Windows 7. This is coming from someone who has been using Windows 8 since the Dev Previews and the RTM since August. I have a Windows 7 PC at home and I will let it remain that, I just don't see a benefit in upgrading it to Windows 8 except maybe for PC syncing.
*facepalm*

Windows XP, Vista and 7 can't do apps (of the sort coming from the Windows Store). So that's one of your theories completely smashed.

testman said,
*facepalm*

Windows XP, Vista and 7 can't do apps (of the sort coming from the Windows Store). So that's one of your theories completely smashed.

There aren't any useful apps available that don't also have a functional desktop equivalent.

Mr. Dee said,
In all fairness, this is a release most people can skip, it does not deliver anything really for the average user they can't get done with Windows XP, Windows Vista OR Windows 7. This is coming from someone who has been using Windows 8 since the Dev Previews and the RTM since August. I have a Windows 7 PC at home and I will let it remain that, I just don't see a benefit in upgrading it to Windows 8 except maybe for PC syncing.

But it does bring something new, the modern UI with the MS Store and all the apps/Games etc. that comes with it. People (we're talking standard none techy users here aren't we) in the main seem to love the app stores on their android ands apple tablets so having one on their computer can only be a plus - then if/when they get a Windows 8 tablet they will realise that all the apps they bought on their main PC/laptop can simply be installed on their tablet, buy once install on all. How is this not a benefit?

Oh and, if you want, you can just use desktop apps and benefit from the speed bumps, security upgrades and other under the bonnet stuff like deep cloud syncing between all your devices.

nickcruz said,

You don't see the benefit? wow dude.... I just can't understand how people can claim that... not only am I running applications much faster, IE is incredibly fast and the ability to pin an extra metrop app makes it so much worth it for productivity. Not to mention the speed improvement 8 brings along.

IE10 would be available on 7 in a while. And will be better on 7 because it kept the normal font rendering, not like IE10 on 8 which changed to fixed, ugly, blurry font-rendering even the desktop version...

What speed improvement are you tanking about? Start up speed; because they finally disabled a few truly unneeded things or the glass? You can disable these things by yourself and make Windows 7 as fast as Windows 8.

Did you notice in gaming there's decreased speed? Gamers lost performance instead of increase... And that's all it matters.

my Laptop 2005... was thinking of getting new one!!! but I love it. While it was slowing down on windows 7... it is like a Lamborghini with windows 8. fully working and now only when I want to do real work or browse the internet is when I use the desktop... the metro apps just cant stop entertaining me. I love what MS did.

Lord Method Man said,
Most people didn't want to budge from XP either, even after 7 was released.

Funny thing is that these people don't even know what they are missing with Windows 7/Windows 8. They refuse to upgrade from XP because to them is the best thing ever... reason being that it's only best because they don't like change.

nickcruz said,

Funny thing is that these people don't even know what they are missing with Windows 7/Windows 8. They refuse to upgrade from XP because to them is the best thing ever... reason being that it's only best because they don't like change.


and thats wrong for them is it? what are they mssing in 8? multiple styles and UI looks instea dof a unified and simple low resource operating system that works with everything they allready have bought over the years. If it aint broke n all that fits most users needs who just want something to check their mail and look at things on the internet.......

still1 said,
I would be one of those person who will be moving away from windows to mac or even linux

hahaha... good luck with Linux...

still1 said,
I would be one of those person who will be moving away from windows to mac or even linux

Let's be honest here, you're an over-enthusiastic Apple hater than praises everything Google, you'll never buy a mac. You'd be more likely to buy a Chromebook.

funkydude said,

Let's be honest here, you're an over-enthusiastic Apple hater than praises everything Google, you'll never buy a mac. You'd be more likely to buy a Chromebook.

chromebooks will join the KIN in heaven this year.

funkydude said,

Let's be honest here, you're an over-enthusiastic Apple hater than praises everything Google, you'll never buy a mac. You'd be more likely to buy a Chromebook.


this proves that you have NO idea where my interests are. I am not an apple hater. I just don't prefer using iOS and don't like their business practices.

still1 said,

so what? windows 7 has more marketshare than mac. does that mean no one should buy mac since marketshare is less?
and btw, its "Windows 8 installed on over 3 percent of Windows PCs which uses Soluto" not world wide. proves you know nothing.

Learn a thing or two about sampling.

Lord Method Man said,

Learn a thing or two about sampling.


when sampling is done on a software which majority dont use then i call that bad and inaccurate sampling.

still1 said,
I would be one of those person who will be moving away from windows to mac or even linux

You will not regret it. I made the switch permanently several years ago and I'm loving it...the only time I really work with Windows now is when I'm fixing it for friends and family

It's not surprising, the average computer user just wants a machine that works and run their programs, and if their current OS is doing that just fine, why would they want to update? The only time they'll ever see an OS "upgrade" is when they buy a new computer.

~Johnny said,
It's not surprising, the average computer user just wants a machine that works and run their programs, and if their current OS is doing that just fine, why would they want to update? The only time they'll ever see an OS "upgrade" is when they buy a new computer.

^I can't say it better

~Johnny said,
It's not surprising, the average computer user just wants a machine that works and run their programs, and if their current OS is doing that just fine, why would they want to update? The only time they'll ever see an OS "upgrade" is when they buy a new computer.

I don't even upgrade OSs until I build a new system. Windows 8 is the first time I've considered doing an upgrade to since 1998.

~Johnny said,
It's not surprising, the average computer user just wants a machine that works and run their programs, and if their current OS is doing that just fine, why would they want to update? The only time they'll ever see an OS "upgrade" is when they buy a new computer.

What is an OS?

~Johnny said,
It's not surprising, the average computer user just wants a machine that works and run their programs, and if their current OS is doing that just fine, why would they want to update? The only time they'll ever see an OS "upgrade" is when they buy a new computer.

This time will be "worse" than the case XP vs Vista/7.

Windows 7 will stay much longer than XP as the dominant OS.


Ed appears to be having a hard time with the figures. The figures never said respondents could only choose one new computing product to buy, which is why it adds up to more than 100 percent on what people are considering buying (Windows 8, OS X, iPads, etc).

I do agree with him that the respondents from Avast may not be indicative of the whole, but comparing it to their presidential election survey is just silly for a number of reasons. First, because it means respondents own a computer to begin with (not necessarily true in a presidential election, but most likely true for people who are considering purchasing a new computer).

Calling them "cheapskates" is also silly, since not wanting to use a paid antivirus doesn't mean you wouldn't be willing to consider an upgrade in your computer -- it just means you're not going to upgrade to a paid service when you can get that service for free.

"A new survey conducted by Avast..."

You don't need to install an anti-virus program, because it's already integrated.

Seems legit.

Drossel said,
"A new survey conducted by Avast..."

You don't need to install an anti-virus program, because it's already integrated.

Seems legit.

ha ha. good one.

Drossel said,
"A new survey conducted by Avast..."

You don't need to install an anti-virus program, because it's already integrated.

Seems legit.

Absolutely. Who here trusts a survey conducted by a butt hurt antivirus company?

Drossel said,
"A new survey conducted by Avast..."

You don't need to install an anti-virus program, because it's already integrated.

Seems legit.

Just like you don't need a web browser because one is already installed, right?

yowanvista said,
Why on earth would I even install a touchscreen-oriented OS on a regular PC? Makes no sense..

because its awesome. I love the app store.. angry birds on desktop is just as fun as tablet and the fact I buy it once and run it on any form factor is nice (besides phone..) The new star page is the only drastic change and my wife and kids love it - they organized their apps and love the live tiles and my 4 and 8 year olds can play on the computer all day and just have fun.

yowanvista said,
Why on earth would I even install a touchscreen-oriented OS on a regular PC? Makes no sense..

It's only touch if you want it to be. Desktop mode anyone?

yowanvista said,
Why on earth would I even install a touchscreen-oriented OS on a regular PC? Makes no sense..

Its actually a nice upgrade and when you install classic start menu its even better. I dont know anyone who actually likes the metro UI so with classic start it loads right to the regular desktop and you get your windows 7 style start menu back

yowanvista said,
Why on earth would I even install a touchscreen-oriented OS on a regular PC? Makes no sense..

I don't know. Install Windows 8 instead.

YanksOnTop said,
Its actually a nice upgrade

Indeed. I'm very happy now with Win8+Start8 booting to the desktop and disabled hot corners. In that configuration I much prefer it to Windows 7. I got Windows 8 for free though. Not sure I would have paid for it.

I can only quote Ars Technica (once again) on this:


your happiness with Windows 8 will depend heavily on just how often you have to cross over. The more you try to treat the two worlds as equal, integrated peers, the worse Windows 8 gets. The more you stick to one paradigm or the other, the better it is.

That certainly rings true for me.

yowanvista said,
Why on earth would I even install a touchscreen-oriented OS on a regular PC? Makes no sense..

It all depends on how and what you use your PC. If for games and content consumption; somewhat as a toy, then install Windows-8. It was designed with those tasks in mind. If you into serious content creation, stick with Windows-7.

spudtrooper said,

because its awesome. I love the app store.. angry birds on desktop is just as fun as tablet and the fact I buy it once and run it on any form factor is nice (besides phone..) The new star page is the only drastic change and my wife and kids love it - they organized their apps and love the live tiles and my 4 and 8 year olds can play on the computer all day and just have fun.

Do i miss something because windows 8 desktop is fu**** ugly ?. (no aero, ugly icons..)

And about Metro (touch screen) and the tiles, in Android is called widgets.

Windows 8 had potential but the final result is forced, rushed, nobody asked for it and worst, MS could discontinue it at whim, it is not that MS is planning a long term support of the "Metro design and style".

TsarNikky said,

It all depends on how and what you use your PC. If for games and content consumption; somewhat as a toy, then install Windows-8. It was designed with those tasks in mind. If you into serious content creation, stick with Windows-7.

No. You were right up to the point you said stick with win 7. Content creation is still far superior on 8, it's a smoother, more intuitive system. There is no reason to stick with 7, it' had its day.

spudtrooper said,

because its awesome. I love the app store.. angry birds on desktop is just as fun as tablet and the fact I buy it once and run it on any form factor is nice (besides phone..) The new star page is the only drastic change and my wife and kids love it - they organized their apps and love the live tiles and my 4 and 8 year olds can play on the computer all day and just have fun.


You dead wrong