T-Mobile to offer truly unlimited data plan September 5th

Remember when it was the norm for wireless phone carriers to have unlimited data plans, with no overage fees? That started to change a couple of years ago, as Verizon and AT&T dumped those plans and made customers pay more if they went over a certan cap. T-Mobile also changed its unlimited plan and forced its users to deal with reduced data speeds once they reached a certain cap.

Until today, only Sprint had a truly unlimited data plan for its phones, with no data caps or throttling. Now it looks like T-Mobile will be joining Sprint in that regard. The company announced today that it will launch the Unlimited Nationwide 4G Data starting on September 5th.

T-Mobile says that this new plan will have "no data caps, speed limits or bill shock, as well as fast, dependable nationwide 4G coverage." In terms of pricing, T-Mobile will charge both new and current customers $20 a month if the new data plan is added to a customer's Value talk and text plan or $30 a month when it is added to a Classic plan.

This new move by T-Mobile is clearly an attempt to take some customers away from Sprint, AT&T and Verizon. T-Mobile is the fourth largest wireless carrier in the US but has seen its market share and customers go down in recent years.

Source: T-Mobile press release
Unlimited image via Shutterstock

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23 Comments

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TheReasonIFailed said,
It looks like I'll be updating my plan as I can tether with my Lumia.

Make sure tethering is even allowed on the plan.

TheReasonIFailed said,
It looks like I'll be updating my plan as I can tether with my Lumia.

I had read that tethering is extra.

Steve Galbincea said,

There are many ways to tether when the carrier sees fit to try and make you do otherwise.

This is the reason the carriers started to eliminate true unlimited data plans before. You're crazy if you think that paying $20-$30 for an unlimited smartphone data plan entitles you to get unlimited data on any device you tether it to as well. They are being very upfront about the terms and if you don't like them you shouldn't get the service.

contriver87 said,
They are being very upfront about the terms and if you don't like them you shouldn't get the service.

Nonsense. They're happy to take your money by advertising an "unlimited" service but do whatever they can not to provide it, hiding behind terms like "fair use". It's not right for a business to profit from claiming a service is "unlimited" when it isn't.

I don't see why you'd want to defend multi-billion dollar companies ripping you off.

theyarecomingforyou said,

Nonsense. They're happy to take your money by advertising an "unlimited" service but do whatever they can not to provide it, hiding behind terms like "fair use". It's not right for a business to profit from claiming a service is "unlimited" when it isn't.

I don't see why you'd want to defend multi-billion dollar companies ripping you off.

It's advertised as being a "smartphone data plan without limits, caps, or overages". Does that in any way imply that it will include unlimited data for your laptop as well? They are selling you "unlimited data for your smartphone" not just "unlimited data".

theyarecomingforyou said,

Nonsense. They're happy to take your money by advertising an "unlimited" service but do whatever they can not to provide it, hiding behind terms like "fair use". It's not right for a business to profit from claiming a service is "unlimited" when it isn't.

I don't see why you'd want to defend multi-billion dollar companies ripping you off.

Hi I just popped in here to let you know about this magical thing called an ISP. What they do is provide internet for your other devices such as laptops, desktops, tablets, tv's, games consoles, and even... wait for it... your phone.

This is done via this thing called a router. Now, you can hook up this other fantastic device called a wireless router that provides data wirelessly in much the same way as a phone carrier might do, it's called WiFi. On this WiFi router you have the option to lock it down so no one else can use it. Of course you can also setup a guest network and limit it's bandwidth so others can still have access, just not full access. Many people and businesses do this in fact.

So you see, there's actually no excuse or legitimate reason for tethering your laptop to a smartphone data plan. Unless you're the only one who can save this planet from being destroyed since you must be a secret agent needing internet access 24/7, and the only way to save all of us from an imminent and painful death is to tether your smartphone data plan to your laptop and f@#% the bandwidth for everyone else. Of course we'll forgive you because well, you saved us!

kravex said,

Then they slow you down... but still unlimited.

From the Press Release

Featuring no data caps, speed limits or bill shock

No throttling on this plan.

kravex said,

Then they slow you down... but still unlimited.

The article says "no throttling".

Sounds way too good to be true, I hope that they can make it happen and more carriers will jump on the bandwagon.

Marcin Kurek said,

The article says "no throttling".

Sounds way too good to be true, I hope that they can make it happen and more carriers will jump on the bandwagon.

Well if the UK is anything to go by, I'd say that that its pretty likely to be true. They have a plan called "Full Monty" that has unlimited everything for £36 a month. Most other carriers in the UK barely allow 1GB of usage.

Marcin Kurek said,

Sounds way too good to be true, I hope that they can make it happen and more carriers will jump on the bandwagon.

The difference between this plan and the others is that there will be absolutely no option to tether. They're probably going to be really diligent with trying to catch unauthorized tethering and going over a certain amount will probably get you flagged for further investigation.

M4x1mus said,
Well if the UK is anything to go by, I'd say that that its pretty likely to be true.

Exactly. I've been on an unlimited data plan with T-Mobile in the UK for a while now and yes, it is unlimited. I switched from Vodafone, as I was very annoyed that their "unlimited" data package only allowed 500MB a month which I would regularly exceed.

contriver87 said,

The difference between this plan and the others is that there will be absolutely no option to tether. They're probably going to be really diligent with trying to catch unauthorized tethering and going over a certain amount will probably get you flagged for further investigation.

Facts? Sources? No, just speculation.