Tag Heuer to release $5,000 Android phone

If you have never heard of TAG Heuer, then you are not acquainted with the finer things in life. The Switzerland based company, formed over 150 years ago, is known for making very well made, and very expensive, watches. This week the company announced plans to release its first Android-based mobile phone, the TAG Heuer Link. According to a post at Ablogtoread.com, the phone will cost about $5,000 when it is released later this month.

And what do you get for shelling out 5 grand for a smartphone? According to the company's press release, " ... the body is engineered like the case of a TAG Heuer watch. As airtight and locked-down as a strong box, it provides full protection of the precious contents - your videos, photos, files and data - sealed in its interior." The materials used in the making of the phone include " .. black PVD, diamonds and rose gold. The mirror-polished and fine-brushed stainless steel is premium grade surgical 316L, corrosion-resistant and hypoallergenic. The big display front is made from visually stunning, lightweight, and highly damage-resistant Gorilla glass."

As far as the actual tech specs of the TAG Heuer Link they are fairly unspectacular for an Android based phone. It will have the 2.2 version of the Android operating system with a 3.5 inch screen a five megapixel camera and internal memory of 256 MBs with and included 8 GB memory card. The phone will be sold exclusively at TAG Heuer retail stores ... if you have the cash of course.

Image via TAG Heuer

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44 Comments

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I wonder how much Ferrari could get for a phone with their logo on it and running some old version of Android? Oh yeah, painted red with some yellow accents of course.

you guys are a little late on this story as this was reported by android central over a week ago. anyways it's a god ugly phone.

Crazy... A Tag Heuer watch will last a lifetime or more. A smartphone will last no more than five years? (Personally I upgrade every 12-24 months).

This is not good. Such a price, and so average specs.
I can't even imagine the specs $5000 will buy!

since Tag started making sun glasses and ****ing phones etc, they have greatly damaged their brand imo. it will take a lot to convince me to buy another tag heuer watch on the basis that they are now a marketing company trading off of past successes..

for serious watch buyers, i don't think tags have been a serious option for a while now.. do they even make their own movements?

BGM said,
since Tag started making sun glasses and ****ing phones etc, they have greatly damaged their brand imo. it will take a lot to convince me to buy another tag heuer watch on the basis that they are now a marketing company trading off of past successes..

for serious watch buyers, i don't think tags have been a serious option for a while now.. do they even make their own movements?

Most Tags are ETA movements, which isn't bad. They are well-made watches but some of their higher-priced ones can't even come close to the heritage and history of other brands. A Grand Carrera costing $6800 USD? That price is on par or over Jaeger LeCoultre, Rolex, Omega, IWC which are a lot more reputable brands in the eyes of a serious watch enthusiast.

It's UGLY UGLY UGLY! And the hardware is stupidly underpowered. What did they do, buy the internals off some no-name Chinese electronics company?

Tag Heuer, nice watches, crap smart-phones.

doug_jnr said,
Dude...you are dreaming if you believe your watch is worth more...
DREAMING!!!
yep, definitely dreaming.. unless you have some special edition limited run watch? which is possible?

BGM said,
yep, definitely dreaming.. unless you have some special edition limited run watch? which is possible?

A Monaco special Edition yes.

doug_jnr said,
Dude...you are dreaming if you believe your watch is worth more...
DREAMING!!!

They have certain models that are upwards of $6000 USD. Anyways, as a watch guy, I would never buy this pos. I always wondered who bought these Armani/Vertu/Tag phones.

doug_jnr said,
Dude...you are dreaming if you believe your watch is worth more...
DREAMING!!!
Not really. The price of gold has sky rocketed since the financial crisis, so if his watch was made out of that then it makes perfect sense why it would be worth more now than it was before.

Well I have a tag heur watch, I don't know if this will apply to phones, it was originally £2,000 it is now worth £3,500

I'm not sure but I don't think Tag actually builds anything I believe t just designs and then outsources

evo_spook said,
Well I have a tag heur watch, I don't know if this will apply to phones, it was originally £2,000 it is now worth £3,500
I'm not sure but I don't think Tag actually builds anything I believe t just designs and then outsources

I agree with the person above who doesn't understand why they use outdated hardware/software on such expensive devices.

For $5000 you should be getting absolute latest and greatest. For a cell phone to cost $5000 there is NO excuse for not having the latest version of Android as well as a dual core chip. I suppose I should be grateful. At this rate no one will buy it and no market will grow out of this idea.

They make some nice and overpriced watches but seriously, whoever designed that monstrosity should get their degree (if they even have one) revoked.

Xahid said,
5000$ for that Ugly Crap !
its a failure product for sure ...

Maybe, but the sort of bufoon who can afford it will be a TAG-client, not a techo-savvy geek. Don't underestimate the stupidity of old money

Tag-ugly. I have seen a nixie tube that looked better than that. AND they look good in clocks.

Tag, stick to making watches please

Tag-ugly. I have seen a nixie tube that looked better than that. AND they look good in clocks.

Tag, stick to making watches please

I absolutely don't understand why 99% of these flashy designer phones have low-end hardware and old software. If it's $5000, then at least put 16 GB internal space and ship it with the latest Android version to make it worth the cash. Don't be cheap with an expensive phone.

It's because you're buying a name, not a good phone. HTC or such could make a phone with that much storage and it wouldn't be anywhere near that cost.

The_Decryptor said,
It's because you're buying a name, not a good phone. HTC or such could make a phone with that much storage and it wouldn't be anywhere near that cost.

They have the opportunity to make both, though.

Steven Hutchison said,

+ 4 million. The poster above you needs to quit making goofy excuses.

It's not a goofy excuse, it's a fact. Learn a little about consumerism, brand marketing and you will understand. TAG don't care to make a great phone - they probably won't even shift many of these, certainly not enough to make it any form of major revenue stream. This is all about pushing the brand, getting a nice pres release out.

Cadbury don't make their millions from the "Yard of chocolate" even though it costs disproportionaltely more than it should. Not everything in business and marketing is about the profit on one particular product.

Stick a full page glossy colour advert in a desirable magazine and yes it will push this pointless product, but moreover it will increase the desirability of the brand.

Who's goofy now?

njlouch said,

It's not a goofy excuse, it's a fact. Learn a little about consumerism, brand marketing and you will understand. TAG don't care to make a great phone - they probably won't even shift many of these, certainly not enough to make it any form of major revenue stream. This is all about pushing the brand, getting a nice pres release out.

Cadbury don't make their millions from the "Yard of chocolate" even though it costs disproportionaltely more than it should. Not everything in business and marketing is about the profit on one particular product.

Stick a full page glossy colour advert in a desirable magazine and yes it will push this pointless product, but moreover it will increase the desirability of the brand.

Who's goofy now?

I disagree with you. TAG are known for their excellent watches. This is NOT an excellent phone. It may be well built, but if it doesn't have great features it won't be desirable.

Only 256mb of internal memory? It will be worse than the Desire in having to shuffle apps around. I would have thought that a brand like Tag Heuer would partner with an established Smart Phone manufacturer (APPLE... As rich people are already locked to iOS) and then add their brand on top of theestablished platform, intead if goingit alone. I know that Appleare hesitant to work with others, but it in business it is only a question of money (and there are modding companies of course)

and Samsung wiuod be a good choice if they really wanted to stick with an Android line.