Microsoft has started testing ad banners in the Microsoft Store. Developers who want to participate in the trials can sign up for the Pilot Program using a dedicated Microsoft form.
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Microsoft has confirmed that it is now showing more ads to "free" Outlook users on iOS and Android. Banners appear when users disable Focused Inbox, not just in the "Other" section of the app.
YouTube is pushing Social Shopping with its new “Tag Products” tool, which is available to a select few YouTubers. The platform pays a fixed amount per month in addition to a per-click commission.
Netflix confirmed that Microsoft will offer its expertise to develop a new subscription tier for the streaming company that will contain ads. Microsoft would offer AdTech and Sales support as well.
Snapchat Plus is the company's first-ever attempt at monetization outside advertisements. The service will cost $3.99 per month and offer some exclusive features, but subscribers will still get ads.
Netflix co-CEO Ted Sarandos has confirmed that the streaming company will offer a subscription that contains ads. Packages available now won't be altered, and the new tier would be cheaper.
Twitter has been fined $150 million by the FTC for not telling users that their e-mail addresses and phone numbers would be used for targeting relevant ads. The FTC has given Twitter other rules too.
TikTok is reportedly getting into gaming through its mobile app. The games use HTML5 and testing is taking place in Vietnam. The firm could make the feature available in southeast Asia in Q3.
Netflix is contemplating adding a new subscription tier that could cost less but would have ads. The streaming company could also start charging subscribers who share passwords with non-paying users.
Google has confirmed that it has started experimenting with app-install ads and other promotions on YouTube Shorts. It will likely introduce new monetization options for creators in the future.
According to a leaked document, Facebook engineers have admitted that Facebook itself doesn't know what it does with its own users' data and where it goes after entering its servers.
Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. The ads, however, will be non-obtrusive and served only in the free-to-play titles.
The Columbia University's computer science department has developed a new algorithm that can be used to stop microphones and automatic speech recognition systems from spying on the public.
Ads within games that are played on a dedicated gaming console are still a rarity. It seems Microsoft is interested in building its own ad network that serves subtle and non-intrusive ads to gamers.
TikTok, which is by far the most popular social media app among teenagers and young adults across the world, has a projected ad revenue which is more than that of Twitter and Snapchat combined.
Microsoft's Bing will now serve you some ads for its Bing Wallpaper App when you use the search engine on the company's Edge browser. The ad can be a banner or a pop-up that asks you to try the app.
Microsoft has stated that it accidentally started showing ads in File Explorer in Windows 11. However, it hasn't completely ruled out the possibility of this intentionally happening in the future.
Alongside some much-needed features and quality improvements, Microsoft appears to be testing new ads in Windows 11. Users report seeing Microsoft Editor banners directly in File Explorer.
Disney+ will receive an ad-supported tier later this year which will allow the company to make the service available at a lower price. Exact pricing details are due at a later date.
Snapchat shows solidarity for Ukraine by halting all advertising in Russia, Belarus, and Ukraine. It will continue delivering its Snapchat app in Ukraine, Belarus, and Russia as a communications tool.
YouTube has de-monetised several Russian YouTube channels, including RT, over their coverage of the Russian invasion of Ukraine. It's also limiting its recommendations to these channels' videos.
Google announced that Android will get a plethora of privacy features as part of the Privacy Sandbox initiative. The deployment, however, could take multiple years. The feature is available in Chrome.
Creators that have a significant number of followers on Snapchat will have a new way of earning money through the platform - mid-roll advertisements. The feature will be available later this year.
A U.S. court has ruled in favor of Apple in a class-action lawsuit that alleged that the company had intentionally misled consumers about the water resistance of iPhones to raise their price.
Google has announced that it has killed off FLoC, its privacy-preserving method of sharing your data with ad providers. Its replacement is "Topics" coming soon that will work locally on your device.
Statista has predicted that digital ad revenues will increase from $356 billion to $460 billion by 2024. The growth will be down to growing internet use and a growth in digital platforms.
A Twitter representative has said that the company is testing the insertion of ads in replies to tweets. It's possible that this experience will be opt-in and creators will receive an ad revenue cut.
Google has announced that it is simplifying its ad space auctioning mechanism and shifting it to a first-price auctioning system to align it with other platforms such as Ad Manager and AdMob.
Supported by Mozilla, the NYU Ad Observatory will testify in Congress today, emphasizing the need for better laws for researchers. Its study on political ads was banned by Facebook over a month ago.
A document has revealed that most U.S. intelligence agencies, including FBI, NSA, CIA, and DHS use ad blockers due to fear of targeted ads and malvertising, even though they are not mandated to do so.
Facebook has gone into detail about how it is working on multiple privacy-enhancing technologies (PETs) to ensure that it reduces the amount of your data being processed, thereby increasing privacy.
In a bid to make the internet a safer space for teenagers, Google is making changes to many of its major products. SafeSearch will be enabled by default for teens and YouTube uploads will be private.
YouTube is currently experimenting with a new subscription model in some European countries which allows users to block ads for the price of €6.99 per month. It is dubbed "YouTube Premium Lite".
Facebook has announced that youngsters registering for Instagram will have their accounts set to private by default, and that it will be using AI to prevent unsolicited interactions from adults.
Google has announced that it is slowing down its FLoC efforts "to move at a responsible pace" as the community doesn't quite seem ready for what Google is offering in order to protect user privacy.
UK ad authority body, ASA, has banned an ad for the product 'Eradicator19+' by a company called Go-Vi. The ad is for an air purifier that claims it has been "Proven to destroy Coronavirus* cells".
Facebook recently stated that it will start testing in-headset ads for the Oculus Quest. Blaston was tapped as one of the first games for the trial but the developer has now opted out due to backlash.
Facebook is rolling out in-headset ads inside its Oculus Quest virtual reality system over the coming weeks as part of an effort to help developers build their businesses and generate revenue.
The Irish Council for Civil Liberties (ICCL) has filed a lawsuit against IAB Tech Lab that comprises some of the biggest names in the digital ad space for privacy concerns over the usage of user data.
Google has committed to limit how it uses advertising data in order to resolve privacy and competition concerns as it orchestrates its Privacy Sandbox with the UK's Competition and Markets Authority.