TechSpot: Why Users Uninstall Apps

Getting an app developed is just the first step in a long journey. One of the more daunting problems facing developers is user engagement; basically, how to get users to install apps and keep them installed. It’s difficult to keep users satisfied beyond that initial app install, and it can be even more difficult to get meaningful exposure in the first place against larger companies that offer a lot of apps that tend to get space on those Top Ten lists.

A simple uninstall is not necessarily a bad thing, neither does it necessarily indicate that there’s a problem. There’s a catch-22 situation here; is it better to have an app that is completely ignored by the majority of users, or is it better to have an app that is apparently so non-user-friendly that it’s uninstalled immediately?

Apps that don’t offer anything helpful or unique tend to be the ones that are uninstalled the most frequently. People cycle through apps incredibly quickly to find the one that best fits their needs. Engagement and retention are two very different things...

Read: A Software Challenge: Why Users Uninstall Apps

These articles are brought to you in partnership with TechSpot.

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