Telefónica to push Windows Phone 8 to fight 'duopoly of Android and iOS'

While Telefónica doesn't have a huge market in the US, the wireless provider does have a major presence in Europe and South America. Today, the company announced a new partnership with Microsoft to help promote the sales of Windows Phone 8 smartphones in five countries for the period of at least one year.

The press release states the countries that are being targeted for the campaign will be the the U.K., Germany, Spain, Mexico, Brazil and Chile. What's really interesting is the language of the press release, where Telefónica states it wants to "... encourage the presence of additional mobile operating platforms as an alternative to the current duopoly of Android and iOS".

That may be a sign that Telefónica is not entirely happy with the choices that Apple and the various Android smartphone makers have given them. The press announcement is pretty vague on specific details on their new commitment to Windows Phone 8, with Telefónica stating only that it willl "encourage growth in market demand for Windows Phone 8" by making sure that it receives "high-quality devices."

This is not the first time and Microsoft have teamed up. Telefónica announced in May that its 130,000 employees around the world would start using Microsoft's Office 365 software service.

Source: Telefónica via The Next Web | Image via Telefónica

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21 Comments

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Just because someone has never heard of something, doesn't make them stupid! Never used O2 in my life...

Cheers to the other people for pointing this out to me in a non-rude way! learn something every day don't you.

Telefónica to push Windows Phone 8 to fight 'duopoly of Android and iOS'

Today, the company announced a new partnership with Microsoft

The title should read "Telefónica to push Windows Phone 8 to receiver a check from Microsoft".

Nothing wrong with that just pointing out.

I hope they also start pushing their Customer Service which is seriously lacking, together with the WP update speed which again was seriously lacking for WP7. If not, it'll be all talk and a waste of marketing.

Nothing new than what other companies have done deal wise with phone companies. Not sure how this will help much. Seems that all the marketing MS is currently doing isnt helping.

Edited by techbeck, Jun 26 2013, 1:31pm :

I beg to differ. Microsoft has only been rising (slowly, but surely). Without their extensive and expensive marketing, this would not be true. They know they have some better products, and many others do, too. It's just hard to convince those not hooked yet.

For all the money MS has been pouring in to marketing, lots of it trash marketing, they should be gaining ground faster. WP does not have what many people want yet. Mainly app support. As soon as it gets that, more people will come on board. Lots of popular apps available on other platforms are not even on WP.

techbeck said,
they should be gaining ground faster.
That's nigh impossible when facing two juggernauts like iOS and Android.. seriously, be reasonable.
And I'm tired of all this "major lacking marketplace" rubbish. I am quite tech-literate and big on social networking, but if I had to use WP8 right now, I don't think I'd miss a single app.

Mulsivaas said,
And I'm tired of all this "major lacking marketplace" rubbish. I am quite tech-literate and big on social networking, but if I had to use WP8 right now, I don't think I'd miss a single app.

Everyone is not like you. And lots of MS marketing has been just trashing other platforms and not saying anything about their product...or focusing more on trashing. Didnt work for Apple, and wont work for anyone else.

Wrong. Apple's idea of trashing ads (I'm a PC, I'm a Mac) REALLY didn't show any features. Microsoft's recent comparison ads definitely show why Windows is better than iOS.

This was also the policy of AT&T for a while?

Microsoft needs to learn the value of its technical customers if they want to really have a chance of winning the race.

Agreed. They need more frequent releases and more updates to the OS to compete against the "duopoly".. For all the money they waste on marketing, they could funnel that into apps/services/support and developers to produce a product that speaks for itself.

efjay said,
So true, especially when a Microsoft product like Skype puts those same "duopoly" platforms before their own. And then you see this http://www.neowin.net/news/mic...ing-xbox-pc-games-to-iphone and you realise Microsoft is all talk, they are not backing their own platform themselves so its ironic to see them roping in some stooge to try and create some positive spin.
You have to realize that the teams making those apps likely aren't the same teams responsible for WP. Similar: Bing apps for Win8 are not made by the same people, likely, as the devs who control the other core apps.

Mulsivaas said,
You have to realize that the teams making those apps likely aren't the same teams responsible for WP. Similar: Bing apps for Win8 are not made by the same people, likely, as the devs who control the other core apps.

This is no excuse. Google manages to be sure that Android has an experience slightly better than iOS for its core products (like GMail and YouTube) and Microsoft should be doing the same.

They are asking a consumer not to just buy the device, but also the ecosystem. That means Microsoft needs to be delivering them the best experience for their ecosystem when on their devices. So far, Microsoft has consistently failed to do this.

Skype is just the latest example. I remember the awesome Bing updates that iOS constantly got while I was on Windows Phone 7 when the Windows Phone Bing app never got an update remotely similar.