The Bluebird BM180 handset can run Android or Windows Embedded 8 Handheld

A few weeks after rumors hit the Internet that claimed Microsoft considered a plan to allow consumers to chose putting either Android or Windows Phone on a handset, a Korean company called Bluebird has announced a new device that can run Android 4.2 or a version of Windows.

The company sent out a press release today that talked about the 5-inch ruggedized handset, the BM180. However, their announcement only mentions the device running Windows Embedded 8 Handheld, which is based on the core Windows Phone 8 OS.

Here's the twist: ZDNet managed to download an online brochure from Bluebird's website, before it mysteriously shut down, that showed that the BM180 can also run Android 4.2. As you can see in the render above, the only difference between the two devices is the lower buttons.

The product itself is not made for consumers but for businesses who want a mobile handset that can handle activities such as taking payments from credit cards. Bluebird's press release claims a number of major retailers in the U.S have already signed up to buy the BM180. It's not yet clear why Bluebird would send out a press release that the BM180 just runs Windows Embedded 8 Handheld while an online brochure from the company shows it can run Android as well.

Source: ZDNet | Image via Bluebird

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18 Comments

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I have one of these - well one from a competitor anyway. When you order the device you choose either windows or android.

I have one that's got android on there - 4.0.3 - it can't be upgraded but that's generally seen as a plus for the businesses that buy these by the thousands at a time.

From what I've heard the Windows one drastically outsells the Android version due to historical advantage - Win Embedded has been *everywhere* since before this mobile market even existed. Though I expect that'll change quite quickly.

BTW: one major advantage of embedded windows is the virus/malware thing... businesses will kill orders for thousands of units in a heartbeat if even the threat of losing customer or proprietary data to thieves.

Wouldn't an actual dual OS phone be interesting. I run Android, not thrilled with it, but WP isn't there for me yet. IF I had the option, I would likely use WP not only sooner, but more often as I'd have android to fallback on.

you don't get the phone with both OS's to install what you want at will, rather you have a choice when ordering the device if you want windows or android

Romero said,
It will come bundled with a free magnification lens so you don't mistake items on the desktop for dust particles.

Well said, lol

Windows 8.1 (the desktop) does not belong in devices smaller than 7-8 inches.

embedded is an enterprise version (probably more secure and more locked down) to be used as company phone and scanner device. its is based on windows phone.

windows phone is for home customers, less secure, less restricted, and i assume does not run those secure corporate apps.

Devmer11 said,
I have a question what is the difference between windows phone and Embedded 8 Handheld?

In the context this company is using, it isn't clear what they mean.

Windows 8 Embedded is Windows 8 with the ability to pick and choose with features of the OS and OS layers are included.

This way a router maker could only install an HTTP server interface or a PowerShell CLI interface or a Bank could install the entire WinSxS(Win32/Win64/WinRT) subsystem but use a custom shell instead of 'Explorer' so only their applications run - et cetera.

So this could be Windows 8 Embedded with the full Windows 8 experience, or a custom Phone UI/Application layer they created, or could be just Windows Phone 8 and the marketing has it a bit mixed up.


Mobius Enigma said,

In the context this company is using, it isn't clear what they mean.

Windows 8 Embedded is Windows 8 with the ability to pick and choose with features of the OS and OS layers are included.

This way a router maker could only install an HTTP server interface or a PowerShell CLI interface or a Bank could install the entire WinSxS(Win32/Win64/WinRT) subsystem but use a custom shell instead of 'Explorer' so only their applications run - et cetera.

So this could be Windows 8 Embedded with the full Windows 8 experience, or a custom Phone UI/Application layer they created, or could be just Windows Phone 8 and the marketing has it a bit mixed up.


There are two flavors of embedded. There's the full embedded license which is meant for things like kiosks and ATMs. Then there's handheld licenses which are meant for devices like handheld barcode scanners.

Embedded licenses have strict developer restrictions to the devices that they run on. This is why it's of no surprise that their site went down because this will be against the license agreement and this violates it.

pack34 said,

There are two flavors of embedded. There's the full embedded license which is meant for things like kiosks and ATMs. Then there's handheld licenses which are meant for devices like handheld barcode scanners.

Embedded licenses have strict developer restrictions to the devices that they run on. This is why it's of no surprise that their site went down because this will be against the license agreement and this violates it.

I almost mentioned the upcoming Windows Phone/Handheld 8 Embedded, but wasn't sure Microsoft had released anything about it publically.

I now see they had a big presentation about it earlier today at the NRF Expo, so I guess it has been known publically for a while.

http://www.microsoft.com/windo...ws-embedded-8-handheld.aspx

PS I'm not sure this device would violate the licensing depending on who they plan on selling it.

Edited by Mobius Enigma, Jan 17 2014, 11:59pm :

Mobius Enigma said,

I almost mentioned the upcoming Windows Phone/Handheld 8 Embedded, but wasn't sure Microsoft had released anything about it publically.

I now see they had a big presentation about it earlier today at the NRF Expo, so I guess it has been known publically for a while.

http://www.microsoft.com/windo...ws-embedded-8-handheld.aspx

PS I'm not sure this device would violate the licensing depending on who they plan on selling it.

If it's sold as a consumer phone that would compete with their Windows Phone offering then it does indeed violate the licensing terms. If it was a specialized device sold to a more niche audience then it wouldn't.