The Daily launches for iPad

The Daily, News Corp's answer to the growing number of news-reading tablet users, was unveiled today in New York. Costing a mere 14 cents a day, subscriptions can be purchased at 99 cents for a week or $39.99 for a year, with Verizon offering the first two weeks free. The Daily will be released on the App Store at 12PM EST today, and News Corp are hoping that the publication will tap into the expected market of 15 million tablet-owning Americans.

News Corp are aiming for 100 pages per day, with 360-degree panoramic photos and HD video included as highlights. Touted as "the first all-media product", News Corp has employed the use of personnel from various forms of media, including television, magazines and newspapers, in order to create an all-encompassing publication that will take advantage of the capabilities of the iPad.

To navigate content, a Coverflow-style interface is available, or users can push a shuffle-like button to bring up articles they haven't read yet. Audio readouts are also included for the visually impaired.

The Daily takes advantage of the internet through Facebook, Twitter and email integration for sharing favourite articles. Users can share audio comments as well as the traditional text-only comments. There's also a built-in web browser and App Store integration linked to reviews featured in The Daily.

The subscription system is described as "one-click", hinting at a recurring subscription with no user involvement. Rupert Murdoch, describing The Daily, said that "we completely reimagine[d] our craft". As one of the biggest news companies in the world, expectations are high for when The Daily launches later today.

Image Credit: Engadget

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15 Comments

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Not a bad implementation. The coverflow fits the context for presenting articles for users.

As I was playing with this App today, it again reminded me of how so many of the online device publications look like the NYT application developed for Vista using the new WPF concepts back in 2005 with some of the the same effects. Too bad Vista didn't do better as we could have had a lot more rich applications like this for TabletPCs and Laptops five years ago, and ones today that run at acceptable speeds.

This App like so many on the iPad are almost fist pounding at times. Don't expect to flip through pages fast or have a fluid coverflow experience.

As I have said before, Apple messed up with not giving the iPad a bit better hardware for performance or using something other than iOS and Cocoa that is just too heavy for a device with this limited performance. (This is why Microsoft is still using WinCE instead of embedded NT on WP7, and why WP7 is faster than the iPhone4, even though the first generation WP7 phones have slower hardware than the iPhone4.)

As fun as the iPad can be at times, there is no reason a 3 year old netbook is 20x faster at display web pages and 100x faster when using more intensive applications like when comparing Excel 2010 on the Netbook to the the light iPad spreadsheet.

PS - It is truly a buggy App...
(Still love how Apple products just quietly close the App/Application when they crash - I had a friend today playing with this App and they didn't realize it was crashing and when video stopped displaying due to a bug thought the internet was the problem even though the video had fully buffered. Apple - crash free since they stopped showing error messages about 10 years ago. LOL)

Audio readouts are also included for the hearing impaired.

Seems like the audio readouts would be more appropriate for the seeing impaired...

Shadrack said,
Seems like the audio readouts would be more appropriate for the seeing impaired...
Agh, fixed. Next time though please use the "Report a Problem" feature.

You can at least not complain about their guts. Releasing a news paper for only one device. And that's from someone who aren't even Apple.

I have a hard time seeing how this is better than a free online news site. Yeah, those have social media integration too - I don't see why they tout that as a feature. Everyone does the social media game today.

Northgrove said,
You can at least not complain about their guts. Releasing a news paper for only one device. And that's from someone who aren't even Apple.

I have a hard time seeing how this is better than a free online news site. Yeah, those have social media integration too - I don't see why they tout that as a feature. Everyone does the social media game today.

Seems like you can't even listen to the news on the radio or watch TV news w/o someone mentioning social media. Its really overdone and in all actuality is not "all that and a bag of chips". Although I don't deny that social media has changed the way we consume information, the constant talking about that fact is just a fad.

Northgrove said,

I have a hard time seeing how this is better than a free online news site.

Online news sites are a bit inhuman, can lack depth, and miss many smaller interesting stories.

acnpt said,

Online news sites are a bit inhuman, can lack depth, and miss many smaller interesting stories.

And a pay-per-view / subscription-only online news app will be more human, offer more depth and cover many smaller interesting stories?

Northgrove said,
You can at least not complain about their guts. Releasing a news paper for only one device. And that's from someone who aren't even Apple.

I have a hard time seeing how this is better than a free online news site. Yeah, those have social media integration too - I don't see why they tout that as a feature. Everyone does the social media game today.

When you consider that most non-major news sites are simply linking from other sites, someone has to produce original content.

What's the point, why not concentrate on putting existing newspapers on there.

Although maybe they will just get content from other Murdock papers, and bundle it together with some interactive media.