The new Microsoft brand family, at a glance

For the first time in a quarter of a century, Microsoft today unveiled its new logo. It comes a few weeks after Microsoft dismissed reports that it would be updating its corporate identity, although as Neowin revealed today, this 'new' logo isn't quite as new as it first appears.

As many of our readers will know, the unveiling of this logo is one of the final major components of a comprehensive branding overhaul extending across almost the entire Microsoft Corporation. Out go the complex, multi-coloured, gradient-filled logos of yesteryear, replaced with one-color logos that scale beautifully from tiny icons to vast billboards. The new Microsoft logo itself appears to be the only one of the new generation that features more than one colour at a time; even Bing's logo has received a mild tweak to make it monochromatic.

This is surely one of the largest brand update programmes in corporate history, given Microsoft's extraordinary size and global reach, and with so many new logos coming in the door, and old ones flying out the window, we thought it would be helpful to put together an at-a-glance overview of how Microsoft's new brand family is shaping up.

While most of the updated brands now feature Microsoft's corporate font, Segoe, some have - so far at least - escaped that fate. Skype and Bing are the most notable holdouts; in the recent Windows 8 Skype application that we recently revealed here on Neowin, the existing Skype logo appears to have been untouched (aside from being having its highlights and gradients removed), while the registration page for Microsoft's BUILD developer event at the end of October - a few days after Windows 8 officially launches - included a Bing logo that was unchanged apart from its colour.

The graphic below doesn't represent an exhaustive list of Microsoft's updated brands by any means, but if you think we've missed out any particularly big fish that should be included here, let us know in the comments below.

For now, welcome to the Metro-style Windows 8-style Modern modern new Microsoft.

Graphic updated to include Skype and Microsoft Dynamics logos.

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Is it me or its look like Microsoft's Logo just went from 3D to 2D?
Dun get me wrong, I do like the simplicity of the new logos.

Man...some lazy Graphics 'Artists' in this company. They must have all worked on Windows 2.0. I guess Microsoft is doing so bad, they can only afford to use Windows Paint now huh.

Personally I don't like the new look. I think they should have stuck with the original 4 colors and worked off of that. These all look like something made by someone in kindergarten.

The current Xbox logo is actually slightly lighter than the one you have now, which actually makes it look nicer.

Dot Matrix said,
"Quite boring. Microsoft needs something cool... like a one dimensional fruit." <- Comment actually seen on Facebook. -__-

And there's a 99% chance that the Facebook comment was actually written by an MS fanboy making fun of Apple fanboys.

billyea said,
The IE icon looks like "out with the old, in with the older", as in the Internet Explorer 4 icon.

Ha! So true. Dreadful balls-up on my part, now updated. Thanks for pointing this out.

FYI, that doesn't look like the right "e" for the internet explorer logo - at any rate it's certainly not the same "e" they use as the program icon.

~Johnny said,
FYI, that doesn't look like the right "e" for the internet explorer logo - at any rate it's certainly not the same "e" they use as the program icon.

You're absolutely right. Major failballs on my part. Now tweaked and updated.

DeMo_BR said,
Damn.. I can't stand the new Visual Studio logo, it looks like a tie!!

Actually, it looks like a bow tie. And bow ties are cool!

Lamp Post said,

Actually, it looks like a bow tie. And bow ties are cool!

That's what I meant.
Anyway, they are cool, but developers don't wear bow ties!!

The only thing I dislike is the lighter weight for outlook and skydrive. They should all use weights like in the windows logo.

Ricardo Dawkins said,
The new Xbox 360 coming in 2013. Mark my words.

That's not much of a prediction, man. Make a bold claim or something. For example: "The new Xbox coming in 2013 will have an integrated toaster and waffle maker."

Anthony Tosie said,

That's not much of a prediction, man. Make a bold claim or something. For example: "The new Xbox coming in 2013 will have an integrated toaster and waffle maker."

I'd buy an Xbox if it had integrated toaster and waffle maker.

Honestly, a little bit more of variety on the Windows-stuff wouldn't be a bad idea. And why FFS is it still called Windows Azure? Cut the "Windows"!, it's not as if only Windows is running on Azure anyway...

MFH said,
Honestly, a little bit more of variety on the Windows-stuff wouldn't be a bad idea. And why FFS is it still called Windows Azure? Cut the "Windows"!, it's not as if only Windows is running on Azure anyway...

Windows doesn't have to run on Azure, but I'll bet you that Azure runs on Windows

Sraf said,

Windows doesn't have to run on Azure, but I'll bet you that Azure runs on Windows


So it runs on Windows Client, as it uses the same color? Wouldn't it be more appropriate to use the Windows Server color then if it should imply that it's running ON Windows?

MFH said,

So it runs on Windows Client, as it uses the same color? Wouldn't it be more appropriate to use the Windows Server color then if it should imply that it's running ON Windows?

Or, stick with the colour they have now because that's actually closer to what the actual colour Azure looks like

~Johnny said,

Or, stick with the colour they have now because that's actually closer to what the actual colour Azure looks like


That's not really a reason, considering the change in color of VS and Office (not to mention Windows itself...)

MFH said,

That's not really a reason, considering the change in color of VS and Office (not to mention Windows itself...)

Yes but none of those are named after a colour so that's alright. Azure is a colour, so the logo is Azure coloured

.Neo said,
I really dislike the alternating between front on logos and those in perspective. Looks odd.

The Windows logo on the store icon looks particularly odd... because the perspective is already applied there, which implies that the logo is straight on on the bag.

Marcin Kurek said,

The Windows logo on the store icon looks particularly odd... because the perspective is already applied there, which implies that the logo is straight on on the bag.


That's a good point.

Marcin Kurek said,

The Windows logo on the store icon looks particularly odd... because the perspective is already applied there, which implies that the logo is straight on on the bag.

The logo is straight on the bag - well - the bag itself was designed to match the perspective dimensions of the Windows logo.

~Johnny said,
The logo is straight on the bag - well - the bag itself was designed to match the perspective dimensions of the Windows logo.

Since the Windows logo by default is in perspective, both the bag and logo can never be in the same perspective. It's impossible.

Edited by .Neo, Aug 23 2012, 8:52pm :

.Neo said,
Yeah I noticed that too. Microsoft consistently being inconsistent again.

But is that better than inconsistently being consistent

Defcon said,
But is that better than inconsistently being consistent

Both boil down to the same thing: inconsistency.

.Neo said,

Since the Windows logo by default is in perspective, both the bag and logo can never be in the same perspective. It's impossible.

Or, yes it can. ...Because it's created in exactly the same perspective? o.O Call whatever wishy washy technicality you want, the Windows logo is some squares that someone decided to present in a certain mathematically calculated perspective. That same perspective was used for the design of the bag. I fail to see how you can say they can never be in the same perspective, honestly it's pretty easy to see how.

~Johnny said,

Or, yes it can. ...Because it's created in exactly the same perspective? o.O Call whatever wishy washy technicality you want, the Windows logo is some squares that someone decided to present in a certain mathematically calculated perspective. That same perspective was used for the design of the bag. I fail to see how you can say they can never be in the same perspective, honestly it's pretty easy to see how.


Ah, yeah, I see where you're coming from.

~Johnny said,
Or, yes it can. ...Because it's created in exactly the same perspective? o.O Call whatever wishy washy technicality you want, the Windows logo is some squares that someone decided to present in a certain mathematically calculated perspective. That same perspective was used for the design of the bag. I fail to see how you can say they can never be in the same perspective, honestly it's pretty easy to see how.

I didn't mean "impossible" to be taken so literally, as demonstrated above obviously it's possible. I'll try to explain myself a little bit better: The logo is presented as being part of the bag, as in printed on like you would see on a real-world bag. As such having both in the same perspective makes no sense whatsoever. If you would shift the bag in a front on position the windows flag will be "flat" as well. Clearly that breaks its appearance of always being in perspective.

.Neo said,

I didn't mean "impossible" to be taken so literally, as demonstrated above obviously it's possible. I'll try to explain myself a little bit better: The logo is presented as being part of the bag, as in printed on like you would see on a real-world bag. As such having both in the same perspective makes no sense whatsoever. If you would shift the bag in a front on position the windows flag will be "flat" as well. Clearly that breaks its appearance of always being in perspective.

Well, if you take each logo and "revert" the perspective. Then you would have a Windows logo with "flat" squares, and a "flat" bag with "flat" squares.

So it's perfectly consistent.

Marcin Kurek said,

The Windows logo on the store icon looks particularly odd... because the perspective is already applied there, which implies that the logo is straight on on the bag.

Haha, perhaps the Store is supposed to have a Microsoft logo, not a Windows logo! Then the logo on the bag would make sense when you consider the perspective...

Kai Y said,

Haha, perhaps the Store is supposed to have a Microsoft logo, not a Windows logo! Then the logo on the bag would make sense when you consider the perspective...

Whoa.

Kai Y said,

Haha, perhaps the Store is supposed to have a Microsoft logo, not a Windows logo! Then the logo on the bag would make sense when you consider the perspective...


+1 to you sir


Except for Skype. Understandably after spending $8.5B on the company for it's brand & userbase they don't want to change the logo, but the font for Skype clearly isn't Segoe.

Bing logo could use some work as well.

How about the MSN logo? Is the butterfly logo going to get a modern metro makeover?

Edited by Avatar Roku, Aug 23 2012, 8:32pm :

a1ien said,
Wow it really holds together when you see them all.

I'm liking the colouring tied in with the Microsoft logo.. it's definitely more consistent and familiar across their product line.

Blue = Apps and windows
Green = Games and Entertainment
Red = Mobile
Yellow = Web