The original Xbox was almost called the 11-X

The original Xbox was big, black, and many considered it a stupid attempt by Microsoft to enter a market that was dominated by Sony, Nintendo and Sega. Over a decade later, the tables have turned and the move can now be viewed as one of the best decisions the company has made in its history.

The first console by Microsoft had many internal names and in a new piece by the folks over at Edge Online, the names that were considered for the console's branding have been revealed. 

One of the leading names was 11-X or Eleven-X, but that was shot down in favor of the now obvious Xbox branding - but the list of potential names is quite long.

Other notable inclusions on the list are FACE (Full Action Center), DirectX Box, Midway (as the device sits between a PC and a console), and of course the many different spellings of the word Xbox: X-Box, xBox, XboX, Xbox and X-box.

Seeing how the history of the console has played out, the Xbox branding has worked well for Microsoft and we are thankful that Microsoft’s marketing department was shot down by Seamus Blackley. Without Seamus and his launch team, we could be sitting here talking about the 11-X.

You can check out the entire list of the original Xbox potential names at the source link below and one interesting name that was also on the list was AIO, or All in One, which is how Microsoft is now positioning the Xbox One

Source: Edge-Online | Via: The Verge

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I actually think this would have been a better name. It rolls off the tongue better than xbox one. Won't be surprised if people just start calling it the x1 or the one!

Spicoli said,
I would have gone with FACE (not!)

Here is a thought:
Would Facebook be called Facebook if FACE was the big name instead of xbox?

The source article is a great read. I loved this particular quote:

I still think it's funny when people talk about Xbox as if it's some extension of Microsoft's evil plan to dominate the universe - because it was basically an idea that a small group of very non-corporate people shared that caught on and took hold in a giant company. It was genuinely built out of a love of games, and was a genuinely organic phenomenon.

este said,
Man I remember that original xbox controller... Thing was humungous ... lol

Which was fine for a number of people actually. Not everyone out there has small hands so the original Duke was just right for them.

lol yeah i remember when playing NHL i actually had to change my right hand position to be able to reach the black/white buttons to do a line change. My friend had 2 controllers. The duke and a controller s. Nobody wanted to use the duke XD

este said,
Man I remember that original xbox controller... Thing was humungous ... lol

That's the S controller, not the original man sized Duke controller

Rookas said,
Any idea why they wanted to give it such a strange name?

Sounds more like the brainstorming sessions of names by the marketing team rather then actual ideas they'd want to use.
Still, they've done better then what Microsoft is currently doing by abusing the xbox name by branding everything with it. Xbox music, xbox games on Windows 8, Xbox games on Windows Phone etc, pretty much all of it isn't xbox as we originally knew it... and kind of seems strange that they've used the branding across platforms by don't actually provide any interconnect.

Wish they'd kept xbox brand as the console name and concentrated on games.

sagum said,

Sounds more like the brainstorming sessions of names by the marketing team rather then actual ideas they'd want to use.
Still, they've done better then what Microsoft is currently doing by abusing the xbox name by branding everything with it. Xbox music, xbox games on Windows 8, Xbox games on Windows Phone etc, pretty much all of it isn't xbox as we originally knew it... and kind of seems strange that they've used the branding across platforms by don't actually provide any interconnect.

Wish they'd kept xbox brand as the console name and concentrated on games.

Though I agree with you on XBox Music, "XBox" is their gaming brand, so it makes complete sense to use it on any of their platforms that support gaming... Particularly since it uses the same Achievements system, etc.

sagum said,

Wish they'd kept xbox brand as the console name and concentrated on games.

I agree, I personally think they should of used, and could of expanded "LIVE" as a service brand name and kept Xbox as the console hardware.

Xbox, PC and WP as device, LIVE as the service which could of tied them all together. Would of made more sense to me.

I agree infinity x infinity...

One of Microsoft's best moves was, not plastering the name Microsoft all over the Xbox brand (Console, Box, etc)
They allowed the product to stand on its own merit.... AND IT WORKED!!!!
Now they want to take a good brand name and use it all over their Windows Products thinking its going to boost sales or something....

M_Lyons10 said,

Though I agree with you on XBox Music, "XBox" is their gaming brand, so it makes complete sense to use it on any of their platforms that support gaming... Particularly since it uses the same Achievements system, etc.


Xbox*