Time Warner Cable to kill off Road Runner Internet branding

In the classic Chuck Jones-directed cartoon shorts, Wile E. Coyote was never able to catch and eat that Road Runner, no matter how many gadgets he bought from the Acme catalog. Now Time Warner Cable will apparently succeed where Wile E. could not. DSLReports.com claims that starting on May 19th, Time Warner Cable will remove the Road Runner branding for its broadband Internet service.

It certainly was a colorful and appropriate moniker when Time Warner Cable first introduced Road Runner as the name of its fast Internet service. Time Warner Cable was once a subsidiary of Time Warner, the creators and rights owners to all those great Warner Bros. animated cartoon films and characters, including the Road Runner.

However, Time Warner Cable was spun off into a stand alone company in 2009 and it's likely that Time Warner Cable would have to buy the rights from Time Warner in order that it continue to use both the Road Runner name and its logo.

The story claims that Time Warner Cable will simply use the name "Internet" as its new brand for its broadband service. In addition, the company's Road Runner Home Networking service will get the new name Time Warner Wi-Fi.

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8 Comments

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"The story claims that Time Warner Cable will simply use the name "Internet" as its new brand for its broadband service."

Very creative, I'm impressed by the amount of imagination that went into that.

JTaylor69 said,
"Internet"
Very innovative name to say the least....
Why would you want to give it another name - everyone knows what the internet is and this wouldn't confuse the end users.

tsupersonic said,
Why would you want to give it another name - everyone knows what the internet is and this wouldn't confuse the end users.

Lol that's one of the most ridiculous comments I've seen in a long time. Creative branding and marketing drives sales. By your logic:
- Apple should just rename "iPhone" to "Cellular phone". All phones should be renamed to cellular phone
- Apple, Google, Facebook and others should rename themselves to "Global corporation"
- Coke, Pepsi, Dr Pepper and Sprite should rename their products to "carbonated beverage"

psyko_x said,

Lol that's one of the most ridiculous comments I've seen in a long time. Creative branding and marketing drives sales. By your logic:
- Apple should just rename "iPhone" to "Cellular phone". All phones should be renamed to cellular phone
- Apple, Google, Facebook and others should rename themselves to "Global corporation"
- Coke, Pepsi, Dr Pepper and Sprite should rename their products to "carbonated beverage"


You're going a bit overboard there. In this case I think he's right - many of the simple folk out there just think "Internet" and associate it to all the things you can do online. So this is appropriate for the many clueless people out there. Fitting for that demographic, yes, and maybe not to you but you wont care because you wont have their crappy service anyway.

este said,

You're going a bit overboard there. In this case I think he's right - many of the simple folk out there just think "Internet" and associate it to all the things you can do online. So this is appropriate for the many clueless people out there. Fitting for that demographic, yes, and maybe not to you but you wont care because you wont have their crappy service anyway.

Perhaps some have crappy service with them, but I have been satisfied with the service I get. Yes I wish it was cheaper, but overall it does what I need it to do.