Top 100 social brands of 2008

According to The Vitrue, the top 100 social brands, iPhone has taken the top spot in a list of 100 brands available to consumers. The list ranks a variety of social brands including online markets to hardware to shoes.

Apple has taken 2 of the top 3 spots in a list generated by Vitrue using a unit-less number algorithm, out of 2000 popular brands, by tracking the movement of a brand either of the course of a day, week or months. The Vitrue SMI can tracks and compares the brand with competitors , using a complex methodology that also incorporates social networking, blogging, microblogging, photos and video sharing sites.

The list is compiled to help show marketing strengths and weaknesses overall. While companies can track the progression of a certain product, or determine if the competition is deemed more popular by consumers over other social brands.

A quick look at the top 20 brands shows a massive number of tech related social brands:

  1. iPhone
  2. CNN
  3. Apple
  4. Disney
  5. Xbox
  6. Starbucks
  7. iPod
  8. MTV
  9. Sony
  10. Dell
  11. Microsoft
  12. Ford
  13. Nintendo
  14. Target
  15. PlayStation
  16. Mac
  17. Turner
  18. Hewlett-Packard
  19. Fox News
  20. BlackBerry

Link: View full list here

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18 Comments

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Most of those are products, not brands. Apple is a brand. iPhone and iPod are not.
Microsoft is a brand. XBOX is not.
Starbucks is a brand. Mocha Frappuccino is not.

This is a completely useless list created by a company that obviously has no credibility. "a complex methodology that...incorporates social networking, blogging, microblogging, photos and video sharing sites" is an incredibly unreliable and meaningless way to measure brand effectiveness. Complete failure, complete waste of time.

This company needs to learn about marketing. Perhaps they should start by looking up the definition in Encarta which is a PRODUCT not a BRAND.

http://vitrue.com/our-customers

Hmm... That list looks awfully similar to the "top brands" list. I smell rats.

How much you wanna bet the firms that aren't listed as their customers, (like Apple) aren't listed because it's in their contract?

I'd really trust an ad agency to give me honest data on their own customers...

It's hardly a stretch to expect Apple to occupy top positions in any list of this nature. Unless you've been living in a cave for the past few years.

LTD said,
It's hardly a stretch to expect Apple to occupy top positions in any list of this nature. Unless you've been living in a cave for the past few years.

It's a list from an ad agency. Of course their own clients are going to be on it. If a list on the internet makes things true, here's one:

Top Gullible tech users by company:
1. Apple

There, I said it, so it must be true.

MulletRobZ said,
LOL! Fox News in the Top 20?!?! That is so BS!

I suspect the title should say Top 100 social brands of 2008 in USA.

People are interested in Apple. Apple pushes the industry forward. It's a cultural icon, much more than just another tech outfit. Apple's products continue to be desirable and well-designed. Unique among their counterparts. It has achieved a huge level of brand differentiation.

LTD said,
People are interested in Apple. Apple pushes the industry forward. It's a cultural icon, much more than just another tech outfit. Apple's products continue to be desirable and well-designed. Unique among their counterparts. It has achieved a huge level of brand differentiation.

Now that's an Apple Fanboy

thealexweb said,
Now that's an Apple Fanboy

What I said is all true. As much as you'd hate to admit it, it's what's happening.

It's a great time to be an Apple fanboy because Apple makes it so damn easy to be one. And it doesn't look like that'll stop anytime soon. Over seven years and counting.