Toshiba cuts HD player prices in Blu-ray fight

Consumer electronics maker Toshiba Corp said on Monday it is slashing prices of its HD DVD format players by between 40 to 50 percent as major Hollywood studios move to embrace Sony Corp's Blu-ray format high definition DVDs. Toshiba America Consumer Products said it cut prices of its HD DVD players effective January 13 to boost market adoption of its next-generation DVD players by mainstream consumers after what it said was a successful fourth quarter in unit sales.

"While price is one of the consideration elements for the early adopter, it is a deal-breaker for the mainstream consumer," said Toshiba executive Yoshi Uchiyama in a statement. Toshiba's players will now start as low as $149 going up to $399 for the top-of-range player.

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You guys are all idiots if you think the war is still raging on. This isn't a sales boosting tactic, it's a clearance method. My HD_DVD player will work to play DVDs better than the DVD player on board the 360 and nothing more.

Sadly the war is over folks. By this time next year you're have Blu-ray or DVD to choose from.

I guess I have a reason to buy a rotten PS3 now so I won't feel quite as bad since I was considering picking one up for one stupid game I'm interested in (Little Big World). Maybe MS will iron out details of how they will swallow licensing from Sony before then and offer a blu-ray tack on player.

Your a retard its not over hd dvd is gonna be around wether you like it or not you flake You think because sony paid off these studios thats the end ms an toshiba can make that pos gaystation you own obsolete today if they wanted to ms has deeper pockets than sony .

ishtar said,
Your a retard its not over hd dvd is gonna be around wether you like it or not you flake You think because sony paid off these studios thats the end ms an toshiba can make that pos gaystation you own obsolete today if they wanted to ms has deeper pockets than sony . :D

It's you're*. If you're* going to call someone a retard, try not to look like one yourself.

Your=possessive; yours ("Did you enjoy your day off?", "How's your new computer?")
You're=You are; (If you're going to eat all the pie, I'm going home", "You're such a moron.")

MS has deeper pockets than Sony? I dont think so. Sony is a gigantic company in many industries(movie, tv, music, all kinds of hardware like mobiles/dvd/mp3/cd/power amp/speakers/gaming/computer/etc, pro audio tools, this list is massive and goes on.), MS would love to be as large as Sony. Bill Gates is very rich as one man, Sony is not owned by one man.

Why do people want a Toshiba monopoly anyways!? Atleast with Blu-Ray many companies own it and are making players for it. HD-DVD is Toshiba versus Toshiba.

I think that HDDVD has a chance to still play in the field, when the Blu ray users realize that to get the new features of version 2 a lot if not all of the drives that have been sold already will not be 100% compatible.

Here is the list of HDDVD titles that are due for release this year so far, and I have to say that there isnt anything ( with the exception of some Clint Eastwood titles ) that I want anyway....

http://hddvd.highdefdigest.com/releasedates.html


PS3 owners(the overall mass majority) have always had a 2.0 profile player.
Any owner that does get stuck at an older profile(the very few) will still be able to watch the main feature anyways.

Many people have made silly decisions, some bought Blu-Ray 1.0 or 1.1 only capable players, the same amount of people bought HD-DVD. All of these people might get caught out in the future. Atleast the Blu-Ray players will be able to play movies released in the future. Silly people were always going to exist, that can't be helped. The PS3 is an awesome Blu-Ray(and DVD) machine and there is no real reason to not use it as a primary player for movies.

I love how each side spins this move:

Blu-Ray supporters:

Desparate is the word. A last ditched attempt before Blu-ray takes over.

HD-DVD supporters:

Toshiba's simply aggressively pricing them to appeal to more buyers, building off of their success in Q4 2007


These players are good investment all around because they are top-of-the-line SD DVD upscalers and are priced the same as regular upscalers, so even if HD-DVD dies you can still use them as DVD upscalers while you wait a couple years for Blu-Ray players to drop to an affordable price.

HD-DVD players don't upscale regular DVDs -at least not by default. The 360 add-on certainly does not.

I don't "support" blu-ray but, I am giving up on HD_DVD. It's dead, jim.

I'm not sure where you got that information. My HD-DVD player does a great job upscaling my DVDs. I think where you're confused is that it won't do so if you run component cables. You need HDMI for it to work.

I'm not sure where you got that information. My HD-DVD player does a great job upscaling my DVDs.

Ditto here. Mine does such a good job that it makes me wonder if I even need HD!

I thought upscalers were already down to 60 bucks?
Besides, what kind of joke is going from "the look and sound of perfect" to the "look and sound of upscaled is just fine"?

JoHideo said,
I think where you're confused is that it won't do so if you run component cables. You need HDMI for it to work.

Component is more than capable of doing 720p and 1080i. Most dvd upsclaers support this method of output. That said I use HDMI myself.

Why couldn't they drop the prices -before- losing studio support?

They could do it and take a profit-leading loss, or cut up to 1/2 and still make a profit. Before the lack of support they could have just claimed cost per unit fell due to high sales. But now it just looks like they were gouging users.

I could get a BD burner combo (BD writer/HD-DVD rom) for 230 euro. I guess for around 250 dollar they'll be available. IMO that's not THAT much, especially if they also do hd-dvd reading

I think Toshiba is fighting a loosing battle here. It seems to me that the major studios have mostly made the move to BR and the remaining seem to be heading that direction. With that in mind, what good will it do to lower prices when there really won't be any movies for that format?

Um, what is a "loosing battle"?


Is the TV show "Lost" or "Loost"?

(amazed how many times the word is misspelled and by how many)

I ordered my PS3 today because the format war is leaning to BR and I was tired of thinking of it over and just wanted one already

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