A neat little ploy to detract attention from the new Nvidia card.. but it wont fool us... we wont be tricked :D Thanks to XP-RTM from the forums for this one.
"ATI's trade-up program allows you to upgrade your existing graphic card, no matter who made it, to a new ATI product at an awesome discounted price. ATI will provide a substantial cash credit to your purchase, when you turn-in your current graphics card.
ATI eliminates the down-time involved in online graphic card purchasing by sending you your new board in advance to install and try out. Once you're satisfied with it, return your old card for a substantial trade-in cash credit (applied to your credit card purchase).
Don't miss out: This may be the easiest way to upgrade your graphic card available today."