Twitter acquires TweetDeck for up to $50 million

It's been a year since Twitter made its first move into having official applications across many platforms for its service. It first acquired Atebits, a company which created the widely popular Tweetie app for iPhone and for Mac. It seems lightning does strike twice; TechCrunch is reporting that Twitter has acquired TweetDeck — another popular multi-platform application — for up to $50 million. The deal TweetDeck and Twitter have come to, which is at least worth $40 million, is a cash-and-stock agreement according to their sources.

TweetDeck was in negotiations earlier this year with UberMedia to sell their company for about $30 million. UberMedia, which also makes Twitter applications for mobile phones, was recently in a tiff with Twitter because of its then-named Twitter for BlackBerry app UberTwitter. Twitter argued that they couldn't use the name of the company in the application's title causing UberMedia to change it to UberSocial.

UberMedia has become an acquisition powerhouse: UberSocial was actually bought by them, as was popular Twidroyd for Android devices, Echofon, among other companies and products that deal with social media. "They simply couldn’t allow UberMedia to have so much market share in this space," TechCrunch says.

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21 Comments

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Guess they are in the market for a better client for the iphone the current one inst all to good.
As long as they don't replace the current iPad app with something like tweetdeck...

Leonick said,
Guess they are in the market for a better client for the iphone the current one inst all to good.
As long as they don't replace the current iPad app with something like tweetdeck...

TweetDeck's purchase by Twitter was solely for the desktop end. I think Twitter is content with the Apps they have on Android and Apple.

Uplift said,
How is something like Tweetdeck valued at $50 million?

Ha ha. You sound jealous. I know I am.

But seriously, it integrates Twitter, Facebook, MySpace (For the 3 people that still use it), LinkedIn, Google Buzz (For the 3 people that still use it) and Foursquare.

Wow, would definitely love to see them ditch the AIR setup and go with an actual application.. And switch up the dark colors >.>

Cupcakes said,
Wow, would definitely love to see them ditch the AIR setup and go with an actual application.. And switch up the dark colors >.>

Why would they do that? Adobe Air is a multi-platform SDK. You want them to build an application from scratch? You think they have a Windows development team, Mac development team and a Linux development team available?

eilegz said,
prefer to use ICQ 7 for twitter and FB its a pretty good featured and lite client

People still use ICQ?

bdsams said,
Dont think user base, think install base.

yeah, but if tweetdeck could do it through twitter, it amazes me twitter couldn't do it by aggressively competing and improving their service and their own apps.

blahism said,

yeah, but if tweetdeck could do it through twitter, it amazes me twitter couldn't do it by aggressively competing and improving their service and their own apps.

Twitter has an official app for iPhone, Android and BlackBerry. How many people actually use the official client on those smartphones. I know back when I had a BlackBerry, I always used UberTwitter (now called something else). Now that I have an Android, I only use Seesmic for that platform.

Also if you remember with the iPhone, Tweetie was the number 1 Twitter client for that platform. That's why Twitter bought it.

Salty Wagyu said,
Fingers crossed Twitter will drop Adobe Air from Tweetdeck's windows client and redevelop it, it's awful, typing lag and all.

This. It's not just the typing lag, either. It uses as much memory as Firefox (on my system, it uses up to 400MB), it crashes a lot, and usually when it does crash, it never recovers. What's worse is that it never starts up and load all the columns straight away. If you leave it alone, it takes about 5-10 minutes before it's working. The only trick I can find to speed it up is to load it up, then quit it, then immediately load it up again, then it loads straight away.

Salty Wagyu said,
Fingers crossed Twitter will drop Adobe Air from Tweetdeck's windows client and redevelop it, it's awful, typing lag and all.

I don't have any of your problems on Mac, Windows nor Linux.

Salty Wagyu said,
Fingers crossed Twitter will drop Adobe Air from Tweetdeck's windows client and redevelop it, it's awful, typing lag and all.

Anything Adobe besides Photoshop is pretty crap. I personally use MetroTwit for Twitter.

Salty Wagyu said,
Fingers crossed Twitter will drop Adobe Air from Tweetdeck's windows client and redevelop it, it's awful, typing lag and all.

This x100000.

Salty Wagyu said,
Fingers crossed Twitter will drop Adobe Air from Tweetdeck's windows client and redevelop it, it's awful, typing lag and all.

So you want Twitter to develop an App for Linux, Windows and Apple instead of using a cross-platform SDK? Not very smart if you ask me. "Let's buy a company and not use any of there products people have downloaded (and love) and start from scratch for each desktop platform."