Twitter to integrate "buy" button, allowing direct purchases from the site

Twitter is partnering with ecommerce startup Stripe to add "buy" buttons to their website, allowing users to make purchases and process payments directly from Twitter without ever leaving the site.

According to an exclusive report from Re/code, the addition will be deployed later this year, and will allow businesses to sign up via Stripe in order to sell products directly within tweets. The direct payment service could be used for anything from concert tickets to clothes, although there's no word on how hard it will be for a business to sign up for payment processing via Stripe -- or more importantly, how much it will increase the already-significant amount of spam on Twitter.

Users will likely be able to purchase products, enter payment information, and even enter shipping information from within Twitter, reducing the number of clicks required to buy a product and potentially increasing commerce for participating businesses. Ease of access is a huge factor in purchasing products, so companies will doubtlessly be lining up to participate in the new direct-purchase system when it goes live.

Since staff members will likely be needed to review each application, the addition could also lead to new jobs, further stimulating growth on a site which has seen its quarterly profits stagnate in recent months. Twitter's new payment integration via Stripe may also help with userbase growth, which has grown only four percent in Q4 2014 -- the slowest ever for the company. 

Source: Re/codeImage via Mashable

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This is that partnership with Amazon all over again. Look how well that went.

Also, that Nest thermostat is $250 million?! I know it's a mockup, but still...

This is great news! I integrated Stripe with my website last month (as an alternative to PayPal) and I've been really pleased with it as a payment processor!

I don't think though that the author of this article has quite understood how Stripe works. Applications for Stripe do not currently undergo a "review" process. i.e. they don't manually "vett" what you're selling. So the claim that "Since staff members will likely be needed to review each application, the addition could also lead to new jobs" I think is dubious.

Of course, obviously, as Stripe itself grows, naturally they'll need more staff, but I can't envisage them "reviewing" every single tweet that offers a "Buy" button!!

I'm referring to applications through Twitter. There will very likely be many spam accounts or dubious sellers signing up for the program, so a Twitter-side review process for accounts is a necessity.

"reducing the number of clicks required to buy a product" ... because if there is one crisis on modern society, it is needing to click more than 2 times to buy something.