US web search share: Bing keeps growing, Yahoo keeps shrinking

Microsoft has been gaining more and more US users for its Bing search engine and today, ComScore's Internet search results for February 2013 showed that Bing by itself gained some more market share while Yahoo's share continues to decline.

The numbers from ComScore still show Google on top with 67.5 percent of the US Internet search engine market, up 0.5 percent from January 2013. Meanwhile, Microsoft's US search share is shown at 16.7 percent in February, up 0.2 percent from January.

Yahoo came in third with 11.6 percent for February 2013, down 0.5 percent from the month before. Bing is the basis for Yahoo's search engine,  and if you figure in the Yahoo numbers it effectively means that Bing's search engine share lost 0.3 percent of the Internet search market in February.

In a recent interview, Yahoo CEO Marissa Mayer indicated that the company was not yet happy with the Bing search engine deal in terms of Yahoo making money from the partnership with Microsoft. If Yahoo continues to see its market share in search dive as much as it did in February, the company could conceivably make some changes with its Microsoft-Bing deal.

ComScore also said that over 18.3 billion explicit core searches were conducted in February 2013 with Google-based sites generating 12.3 billion., down six percent from January. Microsoft-based sites were second with 3 billion searches, down five percent from the previous month.

Source: ComScore | Image via ComScore

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17 Comments

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Is this because Bing is the only search option with the Windows Phone search hardware button? Part of me thinks no because WinPhone is not selling well enough to make a dent in Bing stats. I cant believe that people are choosing Bing over Google. Something 'sneaky is happening where people use Bing and dont know any better.

derekaw said,
Is this because Bing is the only search option with the Windows Phone search hardware button? Part of me thinks no because WinPhone is not selling well enough to make a dent in Bing stats. I cant believe that people are choosing Bing over Google. Something 'sneaky is happening where people use Bing and dont know any better.

I use Bing first because Bing generally gives better results for me than Google. That's not to say I don't use Google; I may use Google just to see if I get some different results.

derekaw said,
I cant believe that people are choosing Bing over Google. Something 'sneaky is happening where people use Bing and dont know any better.

Most people are not like Neowin readers.

We usually search for information on highly-technical topics. On these queries, Google does great and Bing does terribly. (MSDN searches on Bing have been a running joke for years.)

However, a lot of ordinary people search when they want to buy things. Google has become really terrible lately because of all the SEO. Bing gets an advantage here, if only because all the SEO firms optimize for Google first.

Ironically, this is similar to the advantage that Mac has over PC in terms of viruses, due to its lower market share. If Bing ever surpassed Google, then it would be Bing that gets cluttered up with SEO pages.

I use Bing because Google keeps ruining their services every month with useless updates. I also get rewards for using Bing. Already have 250 dollars in Amazon cards saved up. Bing gets what needs to be done, I dont miss Google at all.

warwagon said,
I"m surprised ask is so low, given millions of PC's are hijacked by the ask tooblar and the ask homepage.
Exactly what I was thinking.

warwagon said,
I"m surprised ask is so low, given millions of PC's are hijacked by the ask tooblar and the ask homepage.

Fewer consumers people need to install Java these days.

Corporate installs of Java are usually rolled out centrally, giving the Ask toolbar no chance to take hold.

S3P€hR said,
Bing is awesome. Specially reward program is a very smart move from Microsoft.

Another one of those great US only services... as usual.

Boo Berry said,
Yahoo just needs to die already, IMO.

I still enjoy using some of their other services, i don't think they are going anywhere for a while