Video: Nokia's Deadmau5 London Lumia Event

Last year Nokia and Deadmau5 teamed up to promote the freshly launched Lumia 800, which symbolized Nokia’s re-entry in the smartphone market and their first Windows Phone device. The event, which featured a great lightshow on the Millbank Tower and Deadmau5’s music, was deemed a success and a really nice marketing move.

With the recent launch of Nokia’s brand new Lumia 920 this year, the Finnish company tried to recreate the event from last year. Though the light show wasn’t as huge as last time, Deadmau5 still managed to excite fans that came up in the thousands to see the event.

Nokia also had more prominent marketing material plastered all around the place. Below is a video of the event that was created by Nokia UK.

Source: YNokia UK YouTube | Image via Hypetrak.com

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16 Comments

Livin in a box said,
Am I the only person in the world who doesn't like DeadMau5 one bit?

I'm sure you're not alone, but he has a massive following which makes him a great choice for Nokia to use. Using him in Europe is slick too as club, trance, techno, dubstub, and other similar genres have been tremendously popular for years. I for one like him and would have loved to see their first event in person with the giant projectors lighting up the building.

Livin in a box said,
Am I the only person in the world who doesn't like DeadMau5 one bit?

Another old person living in a box... what a surprise.

mantequillas said,

Another old person living in a box... what a surprise.

He's only 17 according to his profile. Maybe he just has good taste in music, unlike some^

While this was mostly about the Lumias, I am glad to finally see a Microsoft product get this kind of advertising. If only Microsoft had partners like this back in the Zune days.

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