WalMart to sell $199 HD-DVD player in Q4 2007?

WalMart is known for being able to majorly cut its prices thanks to mass production for a wide range of products. Now that I think of it, my first DVD player was from WalMart, purchased at a mere $30 CAD.

And now, rumour has it that WalMart plans the same type of move with HD-DVD players. If the source and translation is correct, Taiwan based manufacturer Fuh Yuan and TDK have been contracted by the retail giant to produce the blue laser drives for 2-million HD-DVD players. Broadcom will reportedly supply the system-on-a-chip decoder and China's Great Wall Corporation will handle final assembly. The deal represents around USD $100 million and it is reported that a new manufacturing plant has already been opened to fulfill the order. Speculation suggests the players will arrive at retail in late 2007 and will be priced between $199-299 USD. Now, the end of the year is quite a ways away, so Blu-Ray has time to respond - either they'll have to match it or come very close. Isn't competition just lovely?

Link: Forum Discussion (Thanks Boz)
News source: IGN Gear

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i know for a fact that HD Drives have been cheap for the 360 all along... 200 AUD here so that would mean HD players for under300 nice... seeing as we have a sorta wal-mart here it should follow suite

Maybe I'm a little out of the loop but I thought Blu Ray was the only one that had a blue laser. HD DVD has that too? Or is there a mix up here?

Only place I know around here is a place thats about 1000 yards away from Wal-Mart is Gamestop they sell the HD-DVD players for the xbox360 at $139 a pop.

Odd, since I thought (can't remember where I read it, so may not have any validity) WalMart sold off all the xbox 360 hd dvd drives at clearance a while ago ($130 i believe) due to them not thinking hddvd was worth keeping in stock/going to win the war...

but again, i cant remember at all where I read that, so it probably has little validity (besides clearancing the hddvds, i know many people reported that for sure)

Some sites are saying that the original article was translated incorrectly, and they state that it actually says "Blu-ray", not HD DVD. More info @

It's been confirmed by people who are actually chinese and are on AVS's blue-light HD-DVD player as they wanted to differentiate it from the regular red light dvds they make with HD in the name.

Where's that PeterTHX, the biggest Sony fanboy ever..I'm concerned about his health..this news might kill him

So this is why 20th Century Fox pulled all Blu-Ray titles. DRM glitch with Blu-Ray my ass hahha... they knew this was coming. I'm expecting Fox to announce going neutral very shortly.

And btw people, there's no mistake, Chinese native speaking members of AVS forums have confirmed it is indeed an HD-DVD player. They also say the budget is $100 mill until the end 2007 for first shippment of 2 million units, the total investment is $300 mill and most likely around 6 million HD-DVD players.

I would definately buy an hd dvd palyer if this is true .IF this is true then hd dvd will get a huge boost in sales.

With that price you can get a wii and an hddvd player for cheaper then a ps3.

Can you please look here:

Update: Pull back the reigns HD DVD fanboys, Akihabara now says that they've made a "huge mistake" with their translation: the original source called it "藍光 HD DVD and 藍光 means Blu-RAY." In other words, Blu-ray HD DVD. Huh? Word to the wise: since both formats use blue lasers, it's best to wait for an English press release before either camp celebrates.

I am sorry...

DaveBG said,

Can you please look here:

I am sorry... :D

TDK jumped ship. Others have gone neutral too. All movie studios have gone neutral excluding Fox and MGM (MGM is owned by Sony) and Fox pulled all upcoming Blu-Ray titles as I'm pretty sure they had this news before everyone else here.

Samsung, LG and some others have gone neutral too. Samsung being the original backer behind Blu-Ray as well.

And here a piece of the press release that has been translated, let me know if any of this starts looking like Blu-Ray please :)

From press release:

Deng Hungchi also mentioned that Blue HD-DVD for high-volume, high-quality images, high resolution vision, machine Images can be more realistic, more beautiful images. Its advantage is more easily with existing DVD discs maintain compatibility, and may continue to use existing DVD production equipment CDs and facilitate the expansion of the distance between lens and do not need, such as CD-ROM cartridges, substantially reduced from the current transition to HD DVD, the cost for the DVD, makes disc manufacturers switch from DVD to HD DVD when the costs can be reduced to a minimum. Moreover, the HD DVD recording capacity is smaller, but the eye, decontamination capability, and without cartridges, dish Therefore the production process easier and less costly.

Deng Hungchi is general manager of Fuh Yuan.

You see what he's saying is HD-DVD only ability. Blu-Ray requires completely revamped manufacturing process.

I don't know why people are surprised, these news reports have been around for years now. So how is this any surprise to the BD supporters who keep threadcrapping everywhere? It's obviously the HD-DVD format, and you will most likely hear additional companies such as Alco, Shinco and Lite-On (mentioned at CES) announcing lower-priced players for other major retailers as well (Target, Sears, K-Mart?). This was publicly announced at CES in January, so why the denial? Did BD folks think this was all simply BS?

OCT, 2005: In the high-stakes battle with Sony over whose format will power the next-generation of DVD players, Toshiba has adopted a potentially perilous strategy: encouraging low-cost Chinese competitors to crank out machines using its standard known as HD-DVD.

The tactic of courting Chinese makers has been largely taboo in Japan, where manufacturers like Sony and Panasonic have long tried to delay their technology from turning into cheap commodities. But Toshiba's decision could have significant ramifications in the race for the billions of dollars that will very likely flow from the next generation of DVD technology that promises sharper pictures, enhanced audio and more disc storage.

Sony and the Blu-ray group are licensing their technology more selectively. Analysts call this an effort to prevent low-cost manufacturers, including those from China, from quickly driving down the price of Blu-ray machines when they reach stores next year. Many manufacturers are also wary of licensing their technology to the Chinese because of their record of not paying licensing and royalty fees.

The contrasting strategies underscore the increasingly uncomfortable choices that Japanese electronics makers must make as China's manufacturing might grows, whether it be in DVDs, televisions, cameras or other products.

JAN. 7 | LAS VEGAS Chinese manufacturers, known for low-cost consumer products, will begin making and shipping HD DVD players for the U.S. market by the end of 2007, HD DVD promotional group execs announced at an event here Sunday evening. Chinese manufacturers Alco, Shinco and Lite-On will join Toshiba in making players, as will Japanese company Onkyo, execs announced. Microsoft may also make players, officials said, but didn’t provide further details. Car system manufacturer Alpine is making a player for cars. The move is expected to add lower-priced players to the market, which could greatly expand household penetration for the format.

April 9, 2007 TOKYO, Japan (AP) Toshiba Corp. has filed a complaint with the U.S. International Trade Commission and sued 17 companies, alleging infringement of its DVD patents, the Japanese electronics maker said Monday. The commission is an independent federal agency that checks on unfair trade practices and copyright infringements.

Toshiba filed a complaint Friday to the commission against the 17 companies, mostly Hong Kong and Chinese manufacturers and importers.

Also Friday, Toshiba filed a lawsuit demanding monetary damages to the same companies in the U.S. District Court for the Northern District of California. Toshiba spokeswoman Yuko Sugahara declined to comment on the damage amount.

Toshiba licenses DVD patents, but the companies, including Daewoo Electronics America Inc. of the U.S., Dongguan GVG Digital Technology of China and Star Light Electronics Co. of Hong Kong, don't have such licensing agreements, Toshiba said. Imported DVD products are sold without proper permission, the company said.

"The infringement of Toshiba's patents by these companies has damaged Toshiba's DVD-related business, and also caused damage to the legitimate and licensed DVD product manufacturing and distribution and business as a whole," Tokyo-based Toshiba said in a statement.

APRIL 20 | Wal-Mart apparently has ordered 2 million HD DVD players from China to sell at a target price of $299, according to a report out of Taiwan.

The introduction of low-priced Chinese-manufactured DVD players in Wal-Mart and other outlets in the U.S. helped spur the growth of the DVD format in its early years. A translation of the story was uploaded on the AVS Forum.