Now, the hugely popular messaging platform has announced that it has passed a major milestone: "As of today," it said in a blog post, "one billion people are using WhatsApp."
Its latest announcement came just two weeks after it revealed that it is dropping its annual $0.99 subscription fee. Despite losing its main revenue stream, the company - which was acquired by Facebook two years ago - said that it would not balance the books by introducing third-party ads.
It's not yet clear if that announcement significantly accelerated the app's progress towards reaching a billion users, but the company says it's focused on continuing to "improve WhatsApp's speed, reliability, security and simplicity" to fuel further growth. "We still have another 6 billion people to get on WhatsApp," it said, "and a long way left to go."
Source: WhatsApp | Thanks for the tip, JP!