Why Nokia wants Instagram: Celebrities

Nokia has been publicly pleading with Instagram to port the immensely popular photo sharing app to Windows Phone, and the reason behind this may have just become clear: celebrities. BlackBerry, and others, are realizing that having a celebrity promote your product is a big boost, especially when that promotion is unpaid (when they actually use the product). Countless celebrities use an iPhone and are happy to promote the fact on social networks, even if Apple doesn't ask. 

Unfortunately, Nokia does not have that luxury. Reddit user 38B0DE has come forward with a conversation between himself and an "insider" at Nokia and claims that the company's drive for Instagram is down to the high usage among celebrities. The insider notes that the default phone for celebrities is the iPhone, because of its " headache-free" user experience, coupled with Apple's  "creative cool brand." While Apple does use celebrities in its adverts, there are countless others who do it for free. According to the insider: "'Sent from my iPhone' has saved Apple billions in celebrity endorsements." 

Instagram has been reluctant to dedicate resources to Windows Phone because it has a tiny market share. An Android app was only added when the platform reached 50 percent of the total smartphone OS market share in the U.S. The iPhone is also regarded as one of the best camera phones, which has created a passionate user base who exclusively use their iPhones to take professional-grade pictures. 

Source: Reddit Image via HackReads.com

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37 Comments

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Its true, if a famous celebrity uses Instagram with Windows Phone then Windows Phone 8 sales will finally go off!

Not only for celebrities, also for normal users, there might be apps that do the same as instagram but people also like the community behind instagram (im not an instragam user). My sister didn't buy a Lumia 520 because it does not have instagram.

MS has backer Facebook since years ago. And even when the percentage of participation was dim but still MS played (and play) an important role in Facebook.
Facebook purchased Instagram for an obsene amount of money.
And now, Nokia (that is working closeing with MS) is backing Instagram.

It sounds like a business ring, that it is not illegal but could raise some eyebrowns.

In this case, the excuse is just that, an excuse :"celebrities. BlackBerry, and others, are realizing that having a celebrity promote your product is a big boost, especially when that promotion is unpaid (when they actually use the product). Countless celebrities use an iPhone and are happy to promote the fact on social networks, even if Apple doesn't ask. "

Windows phone has spend a lot more in celebrities than Android however Instagram is already present for Android phones.

IDK if it's Nokia's fault or Windows Phone fault, but one thing that bothers me with the Lumia phones is the lack of simple features. I've been considering to buy a Lumia 620, until I realize it doesn't have FM radio. It's something any low-end cellphone have, and for some stupid reason the Lumia 620 doesn't. Now I think I should do a little more research about the Lumia family before considering to move from Android to Windows Phone 8. I want a Windows Phone, but I don't want a bad surprise after I switch to a new platform.
Anyway, before you want celebrities to use your product, you should make it good for your real public. Yeah, Instagram can be good, but what about the average user who likes to hear some radio from home to work?

Lumia 920 has the best camera hardware of all smartphones at present. Its not fair instagram is not making app for it. Bad instagram. Bad bad

Riva said,
Perhaps Nokia can develop the app and let the Instagram team fill out the API part of it?

Facebook didn't even make the official FB app for Windows Phone, and the so-called official FB app still behaves like a third party app. Facebook doesn't even give a sh*t, I doubt they would bend over backwards for Windows Phone.

Doesn't Instagram belong to Facebook? With that in mind, Nokia could appeal to Facebook and make the Instagram boys develop a WP version of their app.

Chugworth said,
Nokia could just switch their phones to Android and then they would be able to use Instagram.

Why would they do that? The Android hardware market is oversaturated. Look at HTC for example they haven't seen a good day for at least a year financially.

Chugworth said,
Nokia could just switch their phones to Android and then they would be able to use Instagram.

Nokia could also just emulate Android, like Blackberry does.

Chugworth said,
Nokia could just switch their phones to Android and then they would be able to use Instagram.

I don't understand why such comments still get posted when we all know that this isn't going to happen (not thinking straight maybe?). Nokia would rather fold up than to go with Android, that's how committed they are to the WP platform.

This article has BS all over it as does the source article. And the way the camera remark in the source is ripped out of context to mean something completely different is just too funny. But then I saw who wrote this 'article' and things fell into place..

if this "insider" information is accurate, then it sounds like they dont even have a design mockup or even the beginnings of an app. which even if they started on it now would probably put a release at the end of the year. let that sink in.

An Instagram app for WP is at most a two week job. All the groundwork is built into the OS (at least WP8) and basically all you need is access to the Instagram servers.

It's not about building the app, but also maintaining and scaling the app to millions of users. Instagram's user-base just like Facebook's has increased exponentially. A large amount of people on twitter use it as their default image posting app. The other ones used are the default pic.twitter or cloudapp etc. Facebook didn't even make the original windows phone app, nor did it make the blackberry or web os facebook apps. The app will probably come to windows phone when there is an big percentage of windows phone users. Microsoft should probably just build it themselves just like they made the Facebook app. Furthermore, with the introduction of Facebook Home, it seems that Facebook will prioritize Android much more and probably updated the Facebook android apps way faster than the iOS app which lately has been their best mobile app. I doubt that they have any engineers/designers allocated for windows phone. I know they release the facebook for windows phone SDK, but their focus has primarily been for iOS and they used this app's design for android too.

szo said,
It's not about building the app, but also maintaining and scaling the app to millions of users. Instagram's user-base just like Facebook's has increased exponentially. A large amount of people on twitter use it as their default image posting app. The other ones used are the default pic.twitter or cloudapp etc. Facebook didn't even make the original windows phone app, nor did it make the blackberry or web os facebook apps. The app will probably come to windows phone when there is an big percentage of windows phone users. Microsoft should probably just build it themselves just like they made the Facebook app. Furthermore, with the introduction of Facebook Home, it seems that Facebook will prioritize Android much more and probably updated the Facebook android apps way faster than the iOS app which lately has been their best mobile app. I doubt that they have any engineers/designers allocated for windows phone. I know they release the facebook for windows phone SDK, but their focus has primarily been for iOS and they used this app's design for android too.

Microsoft could build it themselves but THEY CAN'T! THis is what Nokia are saying... if they give them access to the APIs they will make the darn app themselves, they are annoyed because Facebook have locked down the APIs meaning only apps made by them can upload pictures to the sight.

ingramator said,

Microsoft could build it themselves but THEY CAN'T! THis is what Nokia are saying... if they give them access to the APIs they will make the darn app themselves, they are annoyed because Facebook have locked down the APIs meaning only apps made by them can upload pictures to the sight.


Sigh..really? They are acting like Google now?

It often seems like Microsoft ****ed off the Illuminati or Bilderberg Group...

Well, maybe Facebook wants users to use Android so more people will start using Facebook Home. I think in the long run, android will be their main focus considering iOS and windows phone will never allow an app with so much access such as Facebook Home. Facebook does things like a lot by locking out apps that try to steal users or data from their website. If you follow the developers site from facebook, you'll notice that there's barely any updates regarding windows phone or windows. Considering a majority of these silicon valley companies and web startups use macs for development/design and linux for dev/servers, windows and microsoft products are usually never given that much attention very quickly. It's just the culture and it's how things are. I don't know what microsoft can do. They promised so many apps and games last year for windows phone, and many of them haven't come yet. Dangling money to them is pathetic and it's even worse when that doesn't help.

The iPhone is also regarded as one of the best camera phones, which has created a passionate user base who exclusively use their iPhones to take professional-grade pictures.

I know you're an Apple fanboy Max but this is just silly, even by your standards. Apart from the fact that the Lumia 920 takes significantly better photos and video than the iPhone, no smartphone is capable of taking "professional-grade" photos. Taking a photo with a smartphone and adding a few Instagram filters doesn't make it "professional-grade".

nothing to do with being a fan of this or that, its quite simple and proven on numerous occasions that the Lumia 920 takes the best pictures hands down.

jakem1 said,

Apart from the fact that the Lumia 920 takes significantly better photos and video than the iPhone...

Calling something one of the best is not the same as saying it is the best.

Manish said,

Calling something one of the best is not the same as saying it is the best.

Well, you know how it is. Mention, "Apple," and, "best," in the same sentence, and people's automated self defense mechanism kick on without reading something in context and thinking about what was said.

jakem1 said,

I know you're an Apple fanboy Max but this is just silly, even by your standards. Apart from the fact that the Lumia 920 takes significantly better photos and video than the iPhone, no smartphone is capable of taking "professional-grade" photos. Taking a photo with a smartphone and adding a few Instagram filters doesn't make it "professional-grade".


the iPhone 5's camera is actually really good. The Lumia 920 has a good camera too, especially it's low-light performance, which is where the iPhone 5 falls short in comparison. In other situations, both are good. Let's leave it at that.

Manish said,

Calling something one of the best is not the same as saying it is the best.
Agree too. But calling it "professional-grade pictures" is wrong....

It's the same thing with macs and iphones and ipads appearing in hollywood movies and tv shows. Apple doesn't pay 1 cent to these guys. In fact, hollywood comes to Apple to lease Apple products so they can use them in their productions. Microsoft spends a ton of money on advertising their products such as bing/surface/windows phone in hawaii five-o, arrow, vampire diaries etc. Apple probably spends money on commercials, web ads and print ads, but spending money to telling people to use in movies/tv shows in not one of them. It's one of their greatest strengths. People market their products for free!

http://www.businessinsider.com...n-tv-and-movies-2012-8?op=1