Will Apple Push "Intel Inside"?

The coming year for Apple Computer is full of questions, and many of them are connected one way or another with the switch to using microprocessors from Intel. How Apple will or won't build around this or that Intel platform is likely to be answered when CEO Steve Jobs takes the stage at the annual Macworld conference on Jan. 10.

But to me, a more interesting question is one that goes straight to the heart of the relationship between Apple and its newest chip supplier. As Apple includes Intel's chips inside its machines, will it also point to the Intel brand on the outside? In particular, will Apple place an Intel medallion on computers, or mention Intel in the ads for computers that house Intel chips?

News source: BusinessWeek Online

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