Windows 8 app store approval policy outlined

Microsoft has finally shown off Windows 8, but for those who are looking to create applications for the new store, Microsoft has outlined, at a high level, the approval process that you should be aware of.

The application store can be seen in the image above, the orange shopping bag next to the IE icon. While the store currently is not open yet for business as applications need to be created, the store will be a key component of Microsoft's tablet strategy.

Of course with application developers submitting their apps, Microsoft has created a six-step approval process for app submissions:

  • Step 1: Pre-processing (1 hour)
  • Step 2: Security test (3 hours)
  • Step 3: Technical Compliance (6 hours)
  • Step 4: Content Compliance (6 hours)
  • Step 5: Signing and Publishing (2 hours)
  • Step 6: Release

The approval process might not be as rigorous as Apple’s, but at least Microsoft has a number of safe guards into approval process to keep malware and other malicious code from executing and spreading onto machines through their ‘Windows Store’.

The new approval process will also help to maintain quality applications and give Microsoft greater control over their ecosystem. With all of the new announcements today, Microsoft is on the right track to developing a platform for not only growth but stability too.

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7 Comments

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dagamer34 said,
18 hours vs 1 week. Excellent. And this means that critical app updates will get pushed out faster too!

I second that - it is frustrating the delay between applications being submitted to the AppStore and them finally appearing - it confuses me why companies with a long held reputation for producing great products are held up when they should getting fast tracked because they've earned a level of trust.

Haha... the more I read about Microsoft these days, there more I'm getting excited about.
Also aren't they on a berserk mode? They add this, that etc.
There are going to vaporize other companies.

MariosX said,
Haha... the more I read about Microsoft these days, there more I'm getting excited about.
Also aren't they on a berserk mode? They add this, that etc.
There are going to vaporize other companies.

They probably got rid of a whole heap of dead weight that held them back - you'd be surprised how once you get rid of a few toxic personalities even a large corporation like Microsoft can radically change very quickly.

Rudy said,
Wow....that's short.... Hopefully it will force Apple to shorten theirs

And what's better about it is seems to tell you in more detail what's happening. All you get with Apple is "In Review" and it could be in that status for a few days without you having any idea what is actually happening