Windows 8 campaign kicks off with first official television commercial

Microsoft has just released its first official Windows 8 commercial that highlights the upcoming release of Windows 8. The advert, which you can see above, first ran at about 12:50 PM EST.

Microsoft is gearing up for a massive launch of Windows 8 later this month. This first commercial will be one of many that we expect to see as Microsoft works to build awareness around its newest OS.

The campaign is upbeat and shows off the versatility of the platform by highlighting traditional PCs, tablets, and touchscreen notebooks. The song playing during the commercial is "Only Want You" by the Eagles of Death Metal playing in the background.

Microsoft touts the "Reimagined" tagline that the company has been using for some time to indicate that this is not your traditional Windows platform. Microsoft also points to 10.26.2012 as the launch date which the company has already been sending out media invites for the launch events all around the world

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horrible. I was hoping they would learn a lesson from windows phone marketing failures and stop making music videos. apparently no. yet again MSFT can't make a good ad (or their outsourced agencies).

Compare this to the leaked training ads which were simple, on message, and told people why they wanted this device.

this is just a music video made by a college student. confusing, mediocre, in other words, right in line with MSFT marketing.

Ballmer should fire the rest of the marketing staff. apparently the first round of marketing layouts didn't get rid of all the losers over at MSFT.

duddit2 said,
I'm interested in where this has been seen in the wild, anyone in the UK spotted it yet?

I saw it during both the NFL game on FOX (Minnesota @ Washington) and Game 1 of the NLCS (St. Louis @ San Francisco) - if I'm not mistaken, BSkyB carried both events.

Great ad!!!!! Microsoft IS changing! I'll be getting my Windows 8 copy by GA after being converted by the Enterprise Evaluation! Like many others, I used to be a 'hater' without trying the thing!

myxomatosis said,
Funny how the monitors never get all greasy and dirty in the commercial...

it's funny how in SUV commercials they can make it to the top of mt. Everest without getting a single scratch or a flake of snow on them. Oh wait, it's called marketing.

ctrl_alt_delete said,

the laptop is dead. make sense now?

The laptop was on its last legs with the introduction of notebooks - now with notebooks, Ultrabooks, tablets, and slates (with and without docks in the case of the last two), they are Officially Obsolete.

Sebastian92 said,
They showed the number 8 more than 8 times, to be precise 9 times http://img96.imageshack.us/img96/5800/windows8a.jpg

idk, maybe it's a hint that win9 is coming soon too......????

edit: actually watching it again and counting they showed the number 8 at least 15 times......so from this I can say the amount of times they showed it doesn't have much significance

Edited by ctrl_alt_delete, Oct 14 2012, 9:12pm :

MS can do better... Where's the kid wanting a dog?? Where's the awkward dancing guy?? /s

Nice, catchy ad. Keep it up. I really dig the "10, 9, 8" as you might imagine, based on my avatar.

I don't "love" the ad, but I like it. Problem is for non-tech-savvies, which won't understand the purpose of the ad. But it's based on a good idea, and we're seeing Microsoft changing.

PS : "Brush sold separately"

Hadrien01 said,
I don't "love" the ad, but I like it. Problem is for non-tech-savvies, which won't understand the purpose of the ad. But it's based on a good idea, and we're seeing Microsoft changing.

PS : "Brush sold separately"

Hmmm maybe the brush is some special capacitive brush?

Kai Y said,

Hmmm maybe the brush is some special capacitive brush?

Until just then, I didn't think anything of that, but there could indeed be a capacitive brush targeted at kids for Windows 8 launch!!! PS Love the ad, Microsoft's marketing team must be thinking straight!

Hadrien01 said,
I don't "love" the ad, but I like it. Problem is for non-tech-savvies, which won't understand the purpose of the ad. But it's based on a good idea, and we're seeing Microsoft changing.

PS : "Brush sold separately"

EXACTLY. the leaked ads from last week were so much better. they were basic enough ANYBODY could understand them.

apparently MSFT can only do inside jokes. well that worked well for windows phone and they are at it again.

Quite a cool ad. I wonder how clear it will be to the typical consumer that this is a desktop OS as well as a touch interface.

John Zammit said,
why did they explode a laptop?

I think laptops will become a very small niche. Theres just no reason for them to exist now that you can get a Win 8 tablet + keyboard dock. Which transforms it in to a Ultrabook/laptop basically, with literally all the capabilities of a laptop but often with the advantage of much longer battery life as many docks also include another battery that doubles the battery life.

I liked it! I noticed that Microsoft used non-Surface devices for the ad, so that should quite down the hardware partners (well, I hope).

Sebastian92 said,
Well this spot is focused on the number 8, more then Windows 8. 8 is everywhere in the spot! Let's see whats next.

Notice how most of the commercial was oriented to toy-like uses? Hardly an orientation I would expect for an OS to be used in a business setting.

TsarNikky said,

Notice how most of the commercial was oriented to toy-like uses? Hardly an orientation I would expect for an OS to be used in a business setting.

Only because you cannot fathom how ERP, CRM and other enterprise applications would benefit from the new programming model.

Great to see that Microsoft has started the windows 8 adverts. but it struck me that it's not allot based on laptops or desktops its more geared towards touch devices! Maybe that will change in due course! lol

freedomx said,
Great to see that Microsoft has started the windows 8 adverts. but it struck me that it's not allot based on laptops or desktops its more geared towards touch devices! Maybe that will change in due course! lol

Probably not. Those other 4 leaked ads just show just a little bit of the desktop. The desktop hasn't really changed, why would they spend all that money advertising it?

mrp04 said,
The desktop hasn't really changed, why would they spend all that money advertising it?

Theres more changes and features added to the Win 8 desktop than there was with Win 7 compared to Vista.
But they have to let people know that windows now works with touch/tablets so i think nearly all the ads will be about this.

MICROSOFT WHERE'S THE AWKWARD VOICEOVER AND PAINFUL SITUATIONS? HOW COME THIS AD IS KIND OF CATCHY AND DARE I SAY IT CLEVER?

You are NOT the evil empire I'm used to!

siah1214 said,
MICROSOFT WHERE'S THE AWKWARD VOICEOVER AND PAINFUL SITUATIONS? HOW COME THIS AD IS KIND OF CATCHY AND DARE I SAY IT CLEVER?

You are NOT the evil empire I'm used to!

Maybe they learnt to copy successful advertising as well from Apple.

siah1214 said,
MICROSOFT WHERE'S THE AWKWARD VOICEOVER AND PAINFUL SITUATIONS? HOW COME THIS AD IS KIND OF CATCHY AND DARE I SAY IT CLEVER?

You are NOT the evil empire I'm used to!

it is terrible. nobody at home even knows what this ad is about.

siah1214 said,
MICROSOFT WHERE'S THE AWKWARD VOICEOVER AND PAINFUL SITUATIONS? HOW COME THIS AD IS KIND OF CATCHY AND DARE I SAY IT CLEVER?

You are NOT the evil empire I'm used to!

Where is your CAPS LOCK key?