Windows 8 Consumer Preview features new Windows logo?

If you've used Windows as long as we have, Microsoft's had the same logo since we can remember. This is going to change with the Windows 8 consumer preview, with the company replacing the logo in favor of something new. 

We've seen the news come out of multiple sources, but CNBeta has pictures of the goods. According to CNBeta, the logo will replace the current one on the charms bar. The original screenshot (top image) was taken from a recently dropped Windows 8 build. They've also supposedly added new branding to the boot screen, however the logo is very familiar there still.

We aren't entirely sure if this is official yet, as the builds we've seen to date don't sport this logo yet. It's worth noting that CNBeta's news page shows some photoshopped images that are available elsewhere. Whilst the Chinese can be hard to decipher, the site says that these are "renderings" of what the Windows 8 charms bar and hardware could look like with the new logo.

It seems strange that Microsoft would change the logo so close to release, moving away from branding that has existed for at least two decades. Take this one with a grain of salt for now, folks.

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117 Comments

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Joshie said,
The first sentence of the article makes me feel like the writer hasn't been using Windows for very long, lol.

Naw

I've always liked the minimal look. I guess We'll have it soon in the RTM version.

But I also like the abstract look that they have in Windows 7 and also the techy look I love to give to my Operating system with a touch of darkening; eitehr navy blue or black.

Windows 7=personalization.

Possession said,
Guys, I say this again. Canouna confirmed it's a fake.
For one, the logo does not use Segoe. Microsoft's seemingly now font.


We always said this was a rumor.

Possession said,

Fair does. Though seems a lot of commenters taking it as 100% confirmed when not.

Unfortunately most do, even though we said to take it with a grain of salt

MS has to horrible logos and icons. What about the horrible office icon/logo? what is that mess about? I don't like the Windows Flag icon/logo much better.

I hope this is true, I hope they are updating their Windows logo. I like it.

Yeah, they they should stick with the multicolor logo. Just like Apple should have stuck with the rainbow logo! All change is bad! It makes me uncomfortable. And if I don't like it, it must mean that the design sucks because, you know, I'm the world's leading expert on graphical design.

Mark_Craemer said,
Yeah, they they should stick with the multicolor logo. Just like Apple should have stuck with the rainbow logo! All change is bad! It makes me uncomfortable. And if I don't like it, it must mean that the design sucks because, you know, I'm the world's leading expert on graphical design.

Really bad example. Apple changed the color scheme of their logo a few times, not the shape of it. Furthermore this is about a product, not the company => how often has Apple changed the logo of OSX?

"It seems strange that Microsoft would change the logo so close to release, moving away from branding that has existed for at least two decades."

wellllll..... FWIW....

I would expect market testing. I would also imagine there's a bit of uncertainty regarding who the potential market is that they're going to be trying hardest to sell. They do want to convey *This is New* to get around some of the "they ruined Windows" sentiment, but at the same time they don't want to alienate those traditionalists who, having trusted Windows for years don't necessarily want to leave that history behind, & try something new.

I like the four-color flag. It is very recognizable. The simplified logo seems to be a reaction to having Windows-8 work well on tablets and smartphones--not laptops and desktops.

Honestly did Microsoft fire all their current design artists and rehired the ones that worked for them in the 80s?

I'm fine with them moving the logo further, but it seems odd to now go with a single color... If they had kept it the 4 colors it's been for all these years, at least it would further their branding. This seems like a very odd branding choice.

M_Lyons10 said,
I'm fine with them moving the logo further, but it seems odd to now go with a single color... If they had kept it the 4 colors it's been for all these years, at least it would further their branding. This seems like a very odd branding choice.

I agree that the logo being just one colour wouldn't make sense, due to how all of the tiles are different colours. Unless they interchangeably used different colours in promotional material

M_Lyons10 said,
I'm fine with them moving the logo further, but it seems odd to now go with a single color... If they had kept it the 4 colors it's been for all these years, at least it would further their branding. This seems like a very odd branding choice.

But that's not how Metro works.

This Metro bull**** is starting to get on my nerves... Does MS hate Photoshop so much that they decided to use just Paint? I thought it was an innovative company, not some 5 year old kids drawing stuff and using it for the most popular OS on the planet.

If this is real, the depressing thing is how much somebody was probably paid to come up with it, and how much went in to their design qualifications.

Pretty much confirmed as fake over at MDL. Lots of photoshopping.
If anything, they have already shown the new logo off multiple times. It's just the old windows logo with flat pastel colours which actually looks really nice.

Possession said,
Pretty much confirmed as fake over at MDL. Lots of photoshopping.
If anything, they have already shown the new logo off multiple times. It's just the old windows logo with flat pastel colours which actually looks really nice.

Yep, this one http://img37.imageshack.us/img37/990/betaws.png
Seriously? Arial Black instead of the trademark metro Segoe font that Microsoft has adopting across all its range of products for quite some time now? This looks so '90s. Even the photoshopping is terrible. I don't know why this was even picked. God save Neowin.

Possession said,
Pretty much confirmed as fake over at MDL. Lots of photoshopping.
If anything, they have already shown the new logo off multiple times. It's just the old windows logo with flat pastel colours which actually looks really nice.

Even CNBeta said it was photoshopped dude, the original shot (at the top of this piece) is a screenshot of the login screen. The rest are renders.

gawd that's ugly, sure it looks more like a window, but the whole flapping in the window logo had more style to it then 4 boxes in a diagonal plane look.... this whole "metro" fee with squares and rectangles can be taken too far.....

Pretty nice evolution of the original logo. Suits the whole new Metro way of doing things.
One thing i will say though is that surely it should slant the other way to add more design balance and direction?

roadwarrior said,

I think there are very few of us around here old enough to actually remember it. But I was thinking the same thing.

I'm not that old - or did I really start using PCs that soon

roadwarrior said,

Hell, the majority of people here probably never used anything earlier than XP.

Burn all their PCs!!

At first I thought this looked horrible but then I was like OH MY GOD IT LOOKS LIKE TILES I GET IT.

In any case I'm pretty sure the current Windows logo has only been around for 10 years, since XP.

I get your point - and it was the first thing that went through my head as I considered it.

Simply making the current logo monochrome would be enough Metro for me.

Not many fans here lol

Nonetheless folks.... Doesnt the new logo looks like the 'tiles' we see on Windows Phone and soon on Windows 8? With the 2 converging, it kind of makes sense to adjust the logo accordingly?

bartw78 said,
Not many fans here lol

Nonetheless folks.... Doesnt the new logo looks like the 'tiles' we see on Windows Phone and soon on Windows 8? With the 2 converging, it kind of makes sense to adjust the logo accordingly?


I completely agree, and I think this logo captures the look and motion of the tile-based Metro experience very effectively.

Majesticmerc said,
So, fake or not, I'm the only one who likes it then?

Nope, you're not the only one. I think it's sleek and simple, and will work against all colour backgrounds... just as the icons on the Win8 tiles do

I can't see them making people get used to the major, major changes to the OS without having that re-assuring flag.

The colours in the flag are their brand, this will never happen.

burnblue said,
Is there a single person who's going to believe this has the slightest chance of being real? Such blatant photoshoppery! See the tablet they photoshopped here http://www.winsupersite.com/ar...ropping-start-button-142236

I'm confused as to why neowin would waste their readers' time on this.


It's a logo that makes complete sense in every way, especially more so than the current Windows logo, so it's likely to be real.

The font work is wrong for a Microsoft logo, also those tiles are not square, so I believe this is a mock up and not a real logo.

mdtaUK said,
The font work is wrong for a Microsoft logo, also those tiles are not square, so I believe this is a mock up and not a real logo.

Many (if not most) of the tiles on the Start Screen are not square, so rectangle tiles in a new logo would make sense.

mdtaUK said,
The font work is wrong for a Microsoft logo, also those tiles are not square, so I believe this is a mock up and not a real logo.

Since when have tiles HAD to be square? they can be any dimensions they like. In terms of Windows 8, don't forget you have double width (ie. rectangle) tiles too, as Callum mentions.

Also don't overlook the fact that your looking at that logo from a diagonal perspective, so squares would appear elongated.

sanke1 said,
I am not digging the color.

The colours will be variable... that's just the colour used in that particular example. I imagine they designed this logo (if true) to be usable on multiple background colours, just as the tile icons in W8 are.

Am I the only one distracted by the annoying 'fringe' on the cnBeta logo?

Anyway, this new logo just makes it look like a monochrome version of one of several national flags.

Edited by Shiranui, Feb 13 2012, 7:49am :

xpclient said,
Talk about resetting the emotional attachment people have the Windows logo!! DON'T LIKE!!!!!

Emotional attachment...to a logo... seriously?

TCLN Ryster said,

Emotional attachment...to a logo... seriously?

The logo defines the product. Emotional attachment to the product. Seriously dumb question. But it's fake. When the whole Windows is being Metro-fied, why wouldn't the logo text be?

xpclient said,

The logo defines the product. Emotional attachment to the product. Seriously dumb question. But it's fake. When the whole Windows is being Metro-fied, why wouldn't the logo text be?


why wouldn't the logo text be...metrofied? Wha?

fake. This contradicts with microsoft's macro strategy of using the Windows branding for both Windows Phone and Windows 8 itself.

FalseAgent said,
fake. This contradicts with microsoft's macro strategy of using the Windows branding for both Windows Phone and Windows 8 itself.

Windows Phone 8 hasn't been released yet, and no branding for Windows Phone 8 has been announced. Microsoft wouldn't just change the branding of Windows Phone 7.5 to fit in with new Windows 8 branding

srprimeaux said,
Not sure how accurate this is, but I rather like it.

Me too. It resembles Microsoft's Metro and Tile interfaces.
And this logo looks like a frame from the moment, when all all the tiles fly into the Start screen when turn on the device.

srprimeaux said,
Not sure how accurate this is, but I rather like it.

Me too; I am not sure that it is true but if it is,,,, yes I like it; more modern and minimalist.

Fritzly said,

Me too; I am not sure that it is true but if it is,,,, yes I like it; more modern and minimalist.


Agreed. I guess we'll find out on the 29th if it's true or not

FMH said,

Me too. It resembles Microsoft's Metro and Tile interfaces.
And this logo looks like a frame from the moment, when all all the tiles fly into the Start screen when turn on the device.

it looks more like a real window and now a wavy thing LOL....

ir0nw0lf said,

And your claim is based on _____ ?

Based on my eyes. Microsoft will never ever make this kind of bad logo/icon. This is 2012.

JaredFrost said,
If this is true, who the hell do they have incharge of this stuff? they need to be fired as soon as possible.

I disagree. I reckon this would be a great new logo. It's a logo that effectively captures both the look and motion of the tile-based Metro experience.

Callum said,

I disagree. I reckon this would be a great new logo. It's a logo that effectively captures both the look and motion of the tile-based Metro experience.

Until metro dies of course.. which it will.

firey said,

Until metro dies of course.. which it will.


We'll see The day "Metro dies" will probably be the day I switch to using Apple products because the desktop experience provided by Windows 8 (from what we've seen so far) is nowhere near as good as what Mac OS X currently offers. But the Metro experience appears to be pretty incredible.

onedrummer2401 said,

mega lol

Oh come on, laugh all you want but everything changes, you think Metro is perfect and will be around forever? it's not a matter of IF Metro will die off, it's WHEN.
Personally I hope it's sooner than later.

Why did they put it on an angle? It doesn't match the other icons in the charms bar. It should just be four squares with a white cross, but I guess that isn't trademarkable?

adriann said,
Why did they put it on an angle? It doesn't match the other icons in the charms bar. It should just be four squares with a white cross, but I guess that isn't trademarkable?

My guess is that it mimics the way WP7 and W8 transition from a screen to another..... Just my opinion............ :-)

Fritzly said,

My guess is that it mimics the way WP7 and W8 transition from a screen to another..... Just my opinion............ :-)


That's a great point A logo slanted in that way suggests such motion.

adriann said,
Why did they put it on an angle? It doesn't match the other icons in the charms bar. It should just be four squares with a white cross, but I guess that isn't trademarkable?

If they for got flat, they should use the current logo like in WP7. This flat would look so basic and cheap I don't think I'd be able to resists laughing each time I saw it...

Panda X said,
In my opinion that doesn't look good at all.

IMHO it doesn't either. Stick with the Windows 7 one, that one rocks!
Or make it more like the new Windows Phone logo...

Thief000 said,

IMHO it doesn't either. Stick with the Windows 7 one, that one rocks!
Or make it more like the new Windows Phone logo...


eugh - that's just as bad - in fact the white on red version always makes me think of the Nazi symbol!

wotsit said,

eugh - that's just as bad - in fact the white on red version always makes me think of the Nazi symbol!

you should get your eyes checked…

MFH said,

you should get your eyes checked…

Nothing to do with eye tests... just an automatic response... and not a good one

That's stupid. Why would you change one of the world's most recognizable symbols, that's literally on hundreds of millions of keyboards for something new? The new logo looks metro-ish so I believe they are probably going to change it.

P!P said,
That's stupid. Why would you change one of the world's most recognizable symbols, that's literally on hundreds of millions of keyboards for something new? The new logo looks metro-ish so I believe they are probably going to change it.

The logo has changed over the years.
From Windows 3.x-95, to 2000. It had the windows log with sparkles coming off the left side of it. This is true on key boards as well.

Later, from XP onward they had a refrehsed logo without the sparkles and more of wave to the 4 blocks. This again was included on hardware.

Later, Vista took on both the older flag and a more updated circle, like found on the start menu for hardware logos, but that didn't last for long and most hardware follows the basic 4 block wave patten.

It makes sense with Windows 8 that features a metro tile based interface that they update their 'flag' logo.

sagum said,

The logo has changed over the years.
[...]
It makes sense with Windows 8 that features a metro tile based interface that they update their 'flag' logo.

They should keep the four colors. That blue design is FUGLY.

P!P said,
That's stupid. Why would you change one of the world's most recognizable symbols, that's literally on hundreds of millions of keyboards for something new? The new logo looks metro-ish so I believe they are probably going to change it.

Suicide

P!P said,
That's stupid. Why would you change one of the world's most recognizable symbols, that's literally on hundreds of millions of keyboards for something new? The new logo looks metro-ish so I believe they are probably going to change it.

The same argument can be made with Apple changing from the rainbow to the white apple. (kind of a weak similarity because Microsoft had way more market share compared to Apple during the 90s) however..

I believe the evolution of the windows logo is only appropriate for the changes that are occurring within Windows . The new logo still looks like "Windows" lets not forget.