Windows Phone 7 in demand in the U.K.

Nearly two weeks have passed since the launch of Windows Phone 7 in the United Kingdom and the news on early sales seems to be good if reports on Yahoo are anything to go by. Windows Phone 7 devices from a host of companies went on sale on October 21 in the UK, Samsung and HTC had their devices in most phone shops ready for the launch despite talk of low stocks. While LG's Optimus 7 Windows Phone 7 device took a few more days to arrive but is now on sale across various carriers including Vodafone.

The report said that the U.K. Carrier, Orange, has had to turn away some customers who have been after Windows Phone 7 devices, even providing some customers with money off vouchers if they were not successful in getting their hands on one. Though some reports have said that this is more likely to be due to a lack of devices making their way to stores still rather than high demand.

The first few days of the Windows Phone 7 launch in the UK didn't create much buzz, though this was mostly due to there being hardly any phone stores advertising devices on their window displays or even making mention of them in-store. The good news is that things have changed in recent days with a host of adverts for Windows Phone 7 running on TV and in magazines. Microsoft even made sure that they got into prime time viewing by running their "Really" advert during "The X-Factor" on Saturday night.

Windows Phone 7 devices will be released in the U.S. on November 8 and you can check out the Neowin review right now as well as our comprehensive coverage of the Operating System.

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i ditched my iphone ..WP7 is really great totally different experience compared iphone. only thing missing is unified inbox. sure ms will fix it in next os..cannot wait to see ..unified inbox ---swipe to individual mail ..cool..

I've had my HTC HD7 for just over a week and I'm loving every minute of it. The UI is slick, elegant, clean, it just works. For a 1st release, what's there works very well. Everything from making phone calls to getting directions in maps is a joy to use. Far from 'Glance and go', I can't put the thing down! There's no bloatware from HTC except a simple HTC Hub where you can get exclusive HTC apps. The only customization from O2 is a 2 second Welcome screen and simple coloured theme and that is it.

Now having said all that, there are features that are missing like DLNA support (available on the Samsung Omnia 7?), tethering, copy/paste, unified mailbox instead of an app for each (contacts and calendars are unified). There are plenty of other more subtle features missing like you can't sync tasks; you can only sync your primary calendar per account; when you turn on WLAN, you can't create a manual/adhoc network, view your MAC address or set a preferred network. When you switch on Bluetooth, you can't turn off discoverability or set more advanced bluetooth functions. However, both bluetooth and WLAN work wonderfully well for what they do. Despite all these limitations, I like using this phone so much that I can bear to wait for those features inevitably arrive, it wouldn't be a deal breaker for me.

There is one thing you will need to quickly adjust to if you want get along nicely and that's Windows Live ID. You can do without it but if you go for it, you can do so much more including managing your phone through Windows Live, remote wipe, location services like ring/lock your phone, send it a txt etc all for free.

One final thing concerning e-mail - like iPhone and Android, everything is going to the cloud and WP7 is no different. You cannot directly sync your phone with Outlook natively - forget ActiveSync it is dead. Zune is your only friend from now on when it comes to connectivity with the PC and everything else happens through the cloud.

Flawed said,
We'll see in two months time. I honestly don't see anyone buying them except windows fanbois.

I don't see you do anything except troll any article that has anything to do with Microsoft.

So let me ynderstand what you are saying...you are trying to spin off the ause of the demand for Windows Phone, is due to shortages in supplies? Even if supplies are short, the demand still exists fool. The iPhone has been short to meet demands too, did you downplay it the same way?

If demand outweighs how much product you are shipping, yes it means you arent shipping enough. But can anyone? Demand was cause by advertsing saying me have it come get it. That demand doesn't change until the demand has been met. if you can't keep up thats your fault.

It is nice seeing the people who purchased the new phones giving such good reviews. Thank you Gaffney, Stup0t, cornishflipper and Chrisl.

I finally got my Omnia 7 yesterday after T-Mobile said the first batch they got didn't pass quality checks! Coming from a Nokia 5800 it is very different way of working, but as other people have said the new UI is very easy to use.

Me too have the HTC HD7. I really like the simplicity of it and since ditching the Blackberry Curve and taking a plunge I haven't regretted it. There are a couple of things it could do with, e.g. a better search facility of the marketplace apps. So there's Zune for that. From a dev point of view it's easy to connect and work on too. Setting up an email account e.g. exchange could be a little better but I've never found it easy on any phone.

I got myself a HTC HD7 T2929 and its awesome, the hardware is spot on and the OS is a dream to use, does everything I want. Its almost replaced my netbook.

I had a o2 xda ii for years and its surpassed that in usage and ease. The new UI is a dream to use and makes other phones look a bit dated in there looks.

The only downside is that no support for .wav and no direct sync to outlook on the local machine, but once you get a live/hotmail account setup which I have then the thing just comes alive.

Nice one MS

Shouldn't the title of the article read "Windows Phone 7 *IN* demand in the U.K."?

"on demand" has a very different connotation in the tech world.

Litespeed said,
Shouldn't the title of the article read "Windows Phone 7 *IN* demand in the U.K."?

"on demand" has a very different connotation in the tech world.

Yeah I was confused (still am) with the title.

My Samsung omnia 7 works great without any flaws and is probably the best looking of the phone, I didn't like the look of it on the web but in person it's good.

georgevella said,
Unfortunately there aren't any sim-free models available at the moment (is there ever going to be any?)

Yes, they're available simlock-free in Belgium and the Netherlands!

Futurix said,
I want to buy HTC 7 Mozart - but it is Orange only so far... (and I hate Orange with its pitiful coverage)

The coverage may have improved now they've teamed with T-Mobile. I've had my Orange Windows Phone for 2 weeks and not had a problem with signal, yet.

Tell me something I dont't know...

Ive gone to loads of different phone shops in my area, and the only one is o2, with their overpriced contracts.

Wombatt said,
Tell me something I dont't know...

Ive gone to loads of different phone shops in my area, and the only one is o2, with their overpriced contracts.


That's a shame to hear I was able to get a HTC Mozart from the Orange shop near me 2 weeks ago (and I don't live in London). I noticed today that Phones4U now have Mozart's and Trophys in, so hopefully you'll see some soon

Wombatt said,
Tell me something I dont't know...

Ive gone to loads of different phone shops in my area, and the only one is o2, with their overpriced contracts.


O2? Overpriced? Huh? I have looked at Vodafone, T-Mobile and O2 and for what I want, O2 is the cheapest. Many contract people are making good use of their Simplicity Sim Only tarrif - 12 months, no long contract. Works out I will save about £100 over the course of 18 months if I use Simplicity.

yazb123 said,
i think the os is really what attracts ppl

Yeah, but Microsoft doesn't advertise the OS!! They show it for one little second at the end

Their newest Really ad actually shows someone using the home screen at least. I think they're gradually working their way up in advertisements, the first ads were simply teasers to create interest.

andrewbares said,

Yeah, but Microsoft doesn't advertise the OS!! They show it for one little second at the end

Their newest Really ad actually shows someone using the home screen at least. I think they're gradually working their way up in advertisements, the first ads were simply teasers to create interest.

I think so too. And I think that they're creating some interest to get people to actually look at these devices to see what they're all about, which is good. I do agree that they have to show more of the OS here...

andrewbares said,

Yeah, but Microsoft doesn't advertise the OS!! They show it for one little second at the end

Their newest Really ad actually shows someone using the home screen at least. I think they're gradually working their way up in advertisements, the first ads were simply teasers to create interest.

Agreed, its classic build up of interest - like a mini series, you start by showing a vague advert and slowly build, allowing people to become interested in the product naturally (or subconsciously) then building them to show the guts and small example of how the device differs from competition.

Vice said,
There 'Really?' advert makes me not even want a Smart Phone let alone make me wanna buy theirs.

Well, they're atleast adverts people can actually relate too, and that'll probably get the ad to stick in their mind. Good going for them!

Still not much on the availability of devices, but they're slowly getting there. Seems HTC Trophy is having a fair share of issues though, along with different quality screens in the devices, there are also batches with faulty screen layers (nice big visible bubbles of air under them, w00t!).

I imagine it would be quite fun to read all the internal documentation from these companies about the launch - there seem to be a lot of hardware issues, especially on HTC's side, and still not a strong flow of devices. I'm sure they're all fussing away in private ;D

Vice said,
There 'Really?' advert makes me not even want a Smart Phone let alone make me wanna buy theirs.

No where near as annoying as the Bing adverts mind, my god, if I hadn't already decided not to use Bing because it didn't suit my needs, I wouldn't want to try it after those adverts.

And while these adverts are alright I guess, to me it is where Apple gets their adverts right.
At the moment all I see are iPad, iPhone and iPod Touch adverts, and each just shows how you can use the device, no silly people running through the park or people doing stupid things in situations where you wouldn't normally, just straight to the point.

Though at least we are finally over Apple doing the I'm a Mac, and Microsoft doing I'm a PC adverts, now they were both as annoying as each other.

Vice said,
There 'Really?' advert makes me not even want a Smart Phone let alone make me wanna buy theirs.

I personally haven't seen any smartphone ad that has impressed me to be frank. I feel privileged that I already know roughly what I am buying, because most of the advertising is pretty crap.

Subject Delta said,

I personally haven't seen any smartphone ad that has impressed me to be frank. I feel privileged that I already know roughly what I am buying, because most of the advertising is pretty crap.


better than the andriod adverts

Vice said,
There 'Really?' advert makes me not even want a Smart Phone let alone make me wanna buy theirs.

I thought it was quite funny.

So long as they do more advertising, they will be on to a winner!