Windows Phone 8 app Itsdagram getting name change to Instance

While we wait for Facebook to allow a true Windows Phone 8 app for Instagram, there are plenty of other third party apps available for download. One of the most recent ones is Itsdagram, the creation of developer Daniel Gary. The app launched earlier this month and racked up an impressive 50,000 downloads in its first week.

Unfortunately, the name of the app has also received some attention from Microsoft. Gary indicated in a Twitter post that the company felt calling the app Itsdagram was putting it too close to the real Instagram, along with the app's icon and font. In another post, he said that Microsoft simply asked him to change the name and that "no lawyers, no threats" were involved.

WPCentral.com ran a poll of its readers to pick a new name for the app and earlier today the decision was made, based on their votes, to rename Itsdagram to Instance. The app should get the name change, along with a new font and icon, sometime in the near future,

Source: WPCentral.com

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Itsdagram is a great app. I even wonder if the official (whenever it comes out) one will be as good.

The new name, Instance, it's a less catchy but with a good logo and a new typography, it should steer any Instagram lawyers away.

ajua said,
Itsdagram is a great app. I even wonder if the official (whenever it comes out) one will be as good.

The Android version of the app doesn't even respect Android design guidelines. They will probably use the same iOS look for all the different versions for all the platforms. I don't mind, especially since that is what the majority that are considering a switch to WP wants to see, but i'd prefer a Metro look. Ah well.

yet there are literally hundreds of 3rd party apps in the Store that use the official name of 1st parties. eg: youtube, facebook, twitter (!)

rorrr said,
yet there are literally hundreds of 3rd party apps in the Store that use the official name of 1st parties. eg: youtube, facebook, twitter (!)

The only difference is that those 3rd party apps clearly are not the same because of the logo (although they are close) and they aren't popular either. The Insdagram app is both close in name and logo as well as high popularity. No one will bother you if your app isn't popular.

P.S. For instance I have a Windows Phone 7 app out in the marketplace for Magic: The Gathering. I commit copyright infringement because I took Magic's images and used them as user avatars in the app. They don't come bothering me because 1. I'm not profiting off the app and 2. it isn't popular.

Said at the beginning I was curious what would be said about the logos they were using. But it served a purpose regardless if they had to change it. Got their name out there and got recognition.

Well this might be for the better, their app may actually spawn on it's own. If instagram have to be dooshes about this entire deal then I'm glad someone is getting some success from picking up the slack.

interesting part is that they do not have problem with hacked api, but with logo and name. It probably means official app is not coming soon.