Windows Phone 8 Marketplace details revealed

Microsoft revealed the first public details about Windows Phone 8 at its developer summit last week. Today, the official Windows Phone developer blog has revealed more information about the Marketplace feature for Windows Phone 8. According to Microsoft, "Consumers will be able to browse and download apps in more than 180 countries at launch—roughly three times the 63 markets served today. Developers, meanwhile, will be able to submit apps to those same markets via App Hub, up from 38 markets."

The blog also has a list at the bottom that shows all of the countries that will have Windows Phone Marketplace access for the launch of Windows Phone 8.

The new Marketplace will also allow Windows Phone apps to support in-app purchases and app developers can manage these transactions via the Windows Phone developer App Hub. Microsoft states, "You can specify what you want to sell, choose prices and countries to make it available, and use App Hub reporting tools to generate detailed sales reports."

In addition, businesses can also offer enterprise apps via Windows Phone in a new feature called the Company Hub; app developers can also have their creations pre-loaded on microSD cards for yet another distribution option.

Microsoft is also promising that the next versions of Windows Phone Marketplace and App Hub "have been totally rebuilt from the ground up" to allow Windows Phone apps to be certified and published faster. The blog adds, "Our new architecture makes it possible for us filter apps based on screen resolution and other key characteristics, helping you better target your audience, thus increasing customer satisfaction and lowering your support costs."

Source: Windows Phone developer blog

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16 Comments

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Sounds like they're putting a lot more of a push behind WP8. Good to see. I can't wait to see what this means for consumers...

andrewbares said,
They better have finally fixed App Hub. They say "Totally rebuilt", they better mean it! App Hub sucks.

Yes it does, I am not sure how they could make the App Hub any worse but wow that really is a car crash of biblical proportions, I have yet to have an app go live without having to open a support ticket and 6 days for crash report - why bother..... and 10 days for download stats - crazy.

theyarecomingforyou said,
That's great and all, but most of that should have been included from the start.

But you could say that about any OS really, don't forget WP7 was a 'from the ground up' new system, and now the core of that system (while maintaining the core UX beliefs) is being upgraded to the same Kernel, network stack and more from windows 8. I can think of hundreds of possible benefits this brings, the most obvious are, well obvious and have been discussed and demoed to some degree.

As said earlier I'm not a great supporter of dropping WP7x systems, but when you stand back and look and the new stuff that's on its way its for the best. (multicore (I've always said WP doesn't need it - but having it will not harm) (native code) (haha so multicore would benefit here I think, mainly the GPU though), background stuff (sorted), integration - this is one area I think we will still be blown away in as the true MS services come to life.

We will see.

theyarecomingforyou said,
That's great and all, but most of that should have been included from the start.

so IOS and Android should of had everything they have now from the start???

korupt_one said,

so IOS and Android should of had everything they have now from the start???

This is an endless debate........
I loved WM functionality in spite of its dated GUI; WP7 had a gorgeous GUI but was also a half baked OS. What other OSes had at their beginning is irrelevant because when you launch a new product on the market you go against what the competition is offering at the moment not what they were offering when they started.
IMO WP8 is the real, true successor of WM and I will buy a new device the first day they will be available although I can see how some people could be concern by this trend of three "resets" in three years.

Fritzly said,

This is an endless debate........
I loved WM functionality in spite of its dated GUI; WP7 had a gorgeous GUI but was also a half baked OS. What other OSes had at their beginning is irrelevant because when you launch a new product on the market you go against what the competition is offering at the moment not what they were offering when they started.
IMO WP8 is the real, true successor of WM and I will buy a new device the first day they will be available although I can see how some people could be concern by this trend of three "resets" in three years.

Then using that argument iOS was "half baked" because Windows Phone had built in social network support and iOS and Android did not. You have to weigh the things that WP had that others did not as well. It's a two way street. And when you look at that, it doesn't make WP a half baked OS, some features just weren't on their initial release roadmap. That's the case for EVERY software product in existence. Once might have a feature the competition doesn't have. The other might make up for that with other features that the first one doesn't have. I just do not understand the endless debates over this.

M_Lyons10 said,

Then using that argument iOS was "half baked" because Windows Phone had built in social network support and iOS and Android did not. You have to weigh the things that WP had that others did not as well. It's a two way street. And when you look at that, it doesn't make WP a half baked OS, some features just weren't on their initial release roadmap. That's the case for EVERY software product in existence. Once might have a feature the competition doesn't have. The other might make up for that with other features that the first one doesn't have. I just do not understand the endless debates over this.

Sure, there will always be something on one OS that others do not have and vice-versa but...... the reason why, IMO, WP7 was, at release, a half baked OS is because it missed so many basic functions, some not still present even right now. It seems that all the great features of Wm will be back with WP8 and I can wait to grab one of these coming phones.

I really cant wait, I will, but I 'cant', but I will, but I 'cant', but...........................you get the gist. Little ****y about only getting 7.8 (but also not knowing what 7.8 will deliver as of yet)

I will have a WP8 device, possibly at launch as the new features maybe worth it for me (our company uses Lync for telephony), Who know at this point.

Either way, the new platform as a whole is looking sweet, I really do believe that.

duddit2 said,
I really cant wait, I will, but I 'cant', but I will, but I 'cant', but...........................you get the gist. Little ****y about only getting 7.8 (but also not knowing what 7.8 will deliver as of yet)

I will have a WP8 device, possibly at launch as the new features maybe worth it for me (our company uses Lync for telephony), Who know at this point.

Either way, the new platform as a whole is looking sweet, I really do believe that.

pretty pumped I put my faith in Microsoft and bought my windows phone the day it was released.. in 2010.. Perfect timing for a new one this Christmas..

brent3000 said,
I hope any apps we brought on WP7 will carry across into WP8 or atleast somehow link up with the Windows8 Marketplace

All WP7x apps work on WP8, microsoft confirmed this several times now.

korupt_one said,

All WP7x apps work on WP8, microsoft confirmed this several times now.

and as long as you use the same live account you will be able to reinstall them on your wp8 device