Windows Phone and iOS accelerated growth over Android in US

Kantar have released the latest of their mobile surveys on smartphone growth. Windows Phone and iOS growth accelerates while the venerable Android holds its course at 51.7% of the market. Windows Phone remains the highlight of the report with good growth and critical acceptance from consumers.

Through the 3 month period ending April 2013, Android now owns more than half (51.7%) of the smartphone sales market,. iOS remains in second place with 41.4% of smartphone sales, while Windows’ smartphone sales share remains at 5.6% - compared to last month - but has grown over the last year by 1.8% points. Positive movement can also be seen across carriers, too, particularly by leader Verizon with 36.3% of smartphones sold (1.8% points increase) and Sprint Nextel with 13.1% of smartphones sold (1.4% points increase). AT&T, in second place, remains stable at 26.3%, while T-Mobile declines to 11.3%.

From this report it is clear that Windows Phone, while still low in percentage points continues on with good momentum. Of particular interest is what they have to say about Microsoft’s mobile operating system.

Windows Phone has begun to capture consumers from across the competitor set. Of those who purchased a Windows Phone device in the last year, 42% came from a feature phone device, 25% from another Windows device and 23% from Android. While iOS is similarly effective at capturing Android users and their own users, only 31% came from a feature phone device, showcasing Windows Phone’s strength in attracting feature phone users.”

Microsoft was always going after the first time smartphone buyer market and particularly those who were coming from feature phones. This looks to be paying off where they see good gains but it’s also clear Windows Phone is finally attracting those who have previously been on Android. 

With numbers of Windows Phones still relatively small it’s clear Microsoft and Nokia have much more to do. Blackberry, whilst not doing so well still have the potential to disrupt the modest gains Microsoft has built in the smartphone space. Quite how Windows Phone will ever climb the mountain of acceptance and start hitting double digits remains unclear; what with Nokia pushing down handsets prices and a focus on bringing top tier apps to the platform, many think this will accelerate adoption further.

Apple and Android still continue to dominate sales, but we could finally be seeing a ground swell of adoption for a third mobile OS.

Source | Kantar

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28 Comments

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Oh, i was hoping it was more like the Windows Phone Team had actually pulled finger and accelerated their development cycle.

Wishful thinking i guess, probably busy adding all those minor features (while ignoring the major ones on their own uservoice site) for GDR2.

Crucial US market...

I fail to realize why the US market is more crucial then EU or China?

US: 315Million inhabitants.
EU: 740Million inhabitants.
China: 1Billion+ inhabitants.

Also the Average Joe in the US isnt any wealthier then the average Joe in Europe (This includes former soviet-countries and Greece).

Damn tunnelvision of Americans, geez.

The second paragraph is plagiarized from Kantar's press release. It is a direct quote without proper attribution.

Well. If Sprint would actually carry (not even a "decent" WP, but rather) just ONE WP I would already have it. But since they have one to choose from my options are quite limited.

A gain is a gain no matter how hard you troll. Go back to your droid my friend. The fact is that MS like no other company exercise patience and persistence and they always come on top. This has been demonstrated by them over and over.

Hollow.Droid said,
A 1.8% increase in a year? I'm sorry, but that's pathetic considering the effort MS have gone to.

That's 1.8% in the US. They should really show the Kantar charts and not just cherry pick points. WP is growing more in other markets.

The 510 is selling faster than they can make them here in China. These numbers are only for the USA, a small backwater market that's ten years behind the rest of us.

To Quote the front page

"Windows Phone and iOS surprise as they show accelerated growth ahead of Android in the crucial US market."

Who the heck said US market was critical? Last time I checked there was a few billion people in China and almost the same in India. If I was aiming for disruption I'd be aiming my sights there. US might have 80% of the voice but only 20% of the sales.

Actually I agree with you completely. Nokia and Microsoft are going hard at China but Windows Phone and Nokia still need to break US market. In short hard work all round but its good to see them getting gains anywhere.

Greetings from China. You're right. This is an example of the ignorance of Western journalists. In the larger global telecommunications world, the USA isn't even a player. Ericsson is the world leader and Huawei is catching up rapidly. As for the USA, Lucent went tits up and are now French owned while Nortel died a horrible death. In mobile phones the USA missed out on GSM and - thanks to Motorola - didn't even have ringtones until 5 years after China. The US mobile business model is still a joke as it discourages mobile use. In short the US are at least a decade behind Asia and Europe.

No. The US market is not "crucial" at all.

Overall in Europe Windows Phone now has 6.7% market share, up from 6.5% last month and 3.7% last year. Meanwhile iOS dropped from 19.4% to 18.4% last month, meaning Windows Phone is selling more than 1/3 of the volume of iOS, up from 1/5 last year. It is not inconceivable, if Apple fails to adequately address the low-cost market, that Windows Phone will have a larger market share than the iPhone by next year.

cant say I didn't see this coming. windows phone, the best mobile software period, is going to take over. its only a matter of awareness, because once people are aware of such beautiful software, its game over.

and since these are april numbers, wait until we see the damage the 520 and 521 did.

techbeck said,
And this could all change again with the release of iOS 7. Who knows. Anything can happen at this point.

if the release of an iphone 5 made them lose almost 6% worldwide marketshare last quarter,i don't think UI change will make a lick of a difference and all of a sudden cause a surge. In fact,it could backfire.

vcfan said,

if the release of an iphone 5 made them lose almost 6% worldwide marketshare last quarter,i don't think UI change will make a lick of a difference and all of a sudden cause a surge. In fact,it could backfire.

It could backfire, but who knows. Lots of people were complaining about how stale iOS was. There are a ton of unknowns atm.

I'm guessing a lot of this in the US is caused by people who are coming to the end of their two year contracts and are sick of their Droid phones. These two year old phones are usually single core gingerbread based devices that quite frankly suck compared to newer phones. A lot of the people I know with droids are jumping to iPhones or Lumias. They weren't happy with the android experience and won't even consider newer android phones. Will be interesting to see how many subscribers leave the android system and move on to either Windows Phone, Apple IOS, or Blackberry 10.

I have seen the same from people switching to iOS and WP. They dont like it but now stuck in the 2yr contract and stuck with the phone. Kinda their fault tho for not making up their minds during Verizon's 2wk trial for any phone you switch to.

MS and Nokia have tons of work to do in the US. That Windows Phone is able to attract those from Android is very positive. With Nokia's new low cost phones and some higher end offerings such as the 925 it could be a good year. At some stage market acceptance should roll over to see WP garner faster adoption.

It'll be VERY interesting when Apple ditches their current GUI and switches to a flat - WP8-like UI. This will leave Android in a very difficult situation. What do they do? Do they tough it out with an antiquated look? Or do they become a total copycat and be the last to follow where the others lead?

My guess is Apple's acceptance of Microsoft's innovation will leave Android isolated. A perfect time for Samsung, Huawei, ZTE and HTC to switch to (cheaper, better, faster) Tizen/MeeGo with a new flat GUI. This will be the beginning of the end for Android. RIP.

Major Plonquer said,
It'll be VERY interesting when Apple ditches their current GUI and switches to a flat - WP8-like UI. This will leave Android in a very difficult situation. What do they do? Do they tough it out with an antiquated look? Or do they become a total copycat and be the last to follow where the others lead?

My guess is Apple's acceptance of Microsoft's innovation will leave Android isolated. A perfect time for Samsung, Huawei, ZTE and HTC to switch to (cheaper, better, faster) Tizen/MeeGo with a new flat GUI. This will be the beginning of the end for Android. RIP.

With Apple being considered a "design leader", a flat UI in iOS7 gives legitimacy to WP8 and W8's Live Tile/Metro strategy. I think that would be another shot in the arm for Microsoft, although it is going to come from an unlikely source.

1.8% per year, this means that MS will need 28 years. :-P

Anyways, what is the error margin of this survey?, 4%?

MS have always been keen to pitch Windows Phone at folks who were on feature phones before and new to Smartphones. That's evidenced around their marketing. Interesting that folks from Android are picking up Windows Phones too.