Microsoft admits to issues in "telling the Windows Phone story"

Microsoft's efforts to woo and support app makers to create Windows Phone apps is having some positive effect. Indeed, the number of apps released for Windows Phone has now exceeded 80,000. However, as a new Wall Street Journal story states, Microsoft is still dealing with app makers who want to make software primarily for iOS and Android.

One example of this problem is Microsoft's dealings with Hemi Weingarten, who has led the development of a popular iOS-Android nutrition app called Fooducate. Despite an offer from Microsoft to put a developer for Fooducate through a week-long Windows Phone app creation bootcamp and a free Nokia Windows Phone device for software testing, Weingarten turned them down, saying, "We decided to focus our energies on the bigger platforms."

Terry Myerson, head of Microsoft's Windows Phone division, admits that the company could have done a better job in marketing Windows Phone to the public. He states:

What we need to do is go invest in telling the Windows Phone story to people around the world...and we haven't done that. When that is achieved, it will start a virtuous cycle with developers.

Some developers feel that Microsoft is doing the right things to help them make apps for Windows Phone. Two of them are Jake Poznanski and Sam Kaufmann, who said that Windows Phone is easier to develop for than iOS or Android. Another plus is that they claim Microsoft is quicker to respond to an app maker's questions than Apple or Google.

Microsoft is also not above making some deals to get popular apps on Windows Phone. One of them is the app for the Weather Channel which is now pre-loaded on some Windows Phone devices. The company decided to reallocate some of its developers from making a Blackberry version of the app to working on Windows Phone. Now 10 percent of their app downloads come from the Windows Phone version, up from just 0.5 percent less than three months ago.

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23 Comments

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Kryspy said,
I have yet to see a WP7 in anyone's hands. Just saying.
I've only seen one other than myself. It's a lonely world!!!

Because windows phone sucks and its more closed, people dont wanna pay for apps they wanna for example download the free .apk file.

Daniel_Pooh said,
Because windows phone sucks and its more closed, people dont wanna pay for apps they wanna for example download the free .apk file.

Back to your cave, troll.

huh what? You are a moron. I will never use an Android phone (or table) again in my life. Of all the mobile platforms Android is the worst.

iOS=WP7>WebOS>RIM OS>WinMo>Symbian>Bada>my OS>...>Android.

Don't get me wrong, most (not all) of Google's services are great.

Daniel_Pooh said,
Because windows phone sucks and its more closed, people dont wanna pay for apps they wanna for example download the free .apk file.

Daniel_Pooh said,
Because windows phone sucks and its more closed, people dont wanna pay for apps they wanna for example download the free .apk file.

Most normal people don't even know what an .APK is, let alone what to do with it. The success of the Apple AppStore should tell you everything about what people are willing to do.

It's a vicious circle - Microsoft can't take a 'build it and they will come' approach.

gullygod said,
huh what? You are a moron. I will never use an Android phone (or table) again in my life. Of all the mobile platforms Android is the worst.

iOS=WP7>WebOS>RIM OS>WinMo>Symbian>Bada>my OS>...>Android.

Don't get me wrong, most (not all) of Google's services are great.

Right.
WP7 = iOs = webOS. I own 2 android products, a Desire Z and an Iconia a500. Worst piece of electronics I bought in my entire life. I now own a WP7 device and I will never go back, never.
Good job microsoft, you made me a Fan of your OS.

.fahim said,

Most normal people don't even know what an .APK is, let alone what to do with it. The success of the Apple AppStore should tell you everything about what people are willing to do.


You know, you're right, but now that I think about it, why? I mean, people are fully willing to download exe files, why not apk ones?

Maybe if they had that instead of the Android Market, not along with, (not that I'd like that,) but, I dunno...

.fahim said,

Most normal people don't even know what an .APK is, let alone what to do with it. The success of the Apple AppStore should tell you everything about what people are willing to do.

This is called evolution. The ones that "Know" will be in charge of the ones that don't "Know."

The sheep are coming to me everyday with "How do I , What do I , Where do I" questions because they're running the Beavis and Butthead devices for the special people on Earth.

Learn, grow, adapt or be at my mercy. One day, we won't teach you. Or have to. You'll know only what you're told. By me and my kind.

..And no I won't solve your problem, fix your device or repair the damage. Get back to work slave.

Maybe they should start by banning all marketing buzzspeak like "telling the Windows Phone story". Nobody wants to hear a ****ing "story", they want to hear how good your product is and what it offers. Nobody cares about phrases like "premium experience" and "value-added". But, their PR and marketing drones constantly try to out-do each other by packing their copy with trendy words and phrases.

I have an interest in marketing, but I LOATHE marketers.

We all roll our eyes when Apple calls their products "magical", but aside from that small bit of hyperbole they use plain language that people can relate to.

Weather Channel app is one the worst weather apps in the MP.

This is what I have to say to lazy developers "flat-out" refuse to develop for WP, EFF OFF.

I think they are waiting for MS to hand them a pile of cash.

And to MS: stop ****ing around and bring WP OS up to par with iOS and in some cases Android.

If they stop chasing these developers and starting updating WP at a faster pace with features and bug fixes, more consumers will flock to OS and developer will not have a choice but to develop for the platform.

I have a list of **** they should fix, like NOW.

Edited by gullygod, Apr 5 2012, 9:36pm :

CJEric said,
What's the "Windows Phone story" ?

It's the one where the boy and girl are on the Titanic and use their Jedi powers to save the world from genetically engineered dinosaurs that escaped from a theme park.

CJEric said,
What's the "Windows Phone story" ?

The Windows Phone story is the compelling tale of the design process that became an opportunity to lay a foundation for building something exciting and new.

There are a few videos on Microsoft's various media sites where I've listened to Joe Belfiore and others on the team start the tale as such.

It's about how this is a renewed commitment to making developing and extending Microsoft base technologies across the entire ecosystem easier than ever before.

Windows Phone is where they are focusing right now in order to establish themselves in a highly competitive market.

The promise to developers and consumers alike are that we can expect to see this value-add premise extended from our phones to our desktops and even our gaming platforms and vehicles.

The story is just beginning.

goofyinthehead said,
you have to advertise Microsoft! How many phones an t,v, have I seen for the Windows platform? NONE! ( at least I haven't)

I've seen a few but none have ever shown the thing in action other than the front screen, maybe a case of to much bob hope before those marketing meetings. I would like to try one but until, as a developer, they make a good effort I won't bother.

goofyinthehead said,
you have to advertise Microsoft! How many phones an t,v, have I seen for the Windows platform? NONE! ( at least I haven't)

They pay for product placement in the fictionalized dramas people watch.
It's up to OEMs and Carriers to pay for the monotonous repetitive ads that play in between.