Windows Phone hits 2.5% marketshare in Europe on Nokia's back

The Windows Phone camp has always been a small, but mighty crowd. While the OS has, for the vast majority, received positive reviews, the adaption rate has been a bit slow. But, there are signs that the camps marshmallows are attracting new users as a new report from Kantar who performed a 12 week study that indicates that Windows Phone marketshare has increased fivefold since last year in Europe from .5% to 2.5%, via WMpoweruser.com.

The even better news for Nokia is that, in the UK, they have the top Windows Phone device, by a wide margin. According to the report, of all the Windows Phone devices sold, 87% of them were from Nokia’s portfolio. 

The sales indicate that in Europe, Windows Phone is starting to make a small impact on the market as a whole. But, the US still has yet to land a premium Nokia device that will help to give the platform a firmer grasp on the entire market and this all should change in the near future as AT&T is slated to start selling the Lumia 900 in the coming weeks.

Microsoft still has a long way to go to make Windows Phone a power player in the market but small indicators such as these show that the trend is positive which is reassuring for both Nokia and Microsoft as they have a considerable amount of cash and reputation at stake. 

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28 Comments

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I like my Windows Phone, but Microsoft makes it a difficult product to like, thanks to their shenanigans around Windows Live ID, and the inability for users to change their country.

It is ridiculous that I live in one EU country, but because I created my Windows Live ID back when I was living in the UK, I can only use a UK payment card to purchase goodies (e.g.: apps) and I can only purchase from the UK marketplace. People in the EU move around all the time and this policy doesn't do for EU citizens.

Unless Microsoft resolves this restriction, I strongly suggest EU customers to avoid getting a Windows Phone. I'm considering tossing away my Windows Phone and getting an Android because of such stupid restrictions -- http://www.itisourdata.com

Xerax said,
Wow, no android/apple fanboys are tried to insult wp7 or try and call BS on these figured yet. Yay!

No need with these stats.

Xerax said,
Wow, no android/apple fanboys are tried to insult wp7 or try and call BS on these figured yet. Yay!

Children are still sleeping... except derekaw

fenderMarky said,

Children are still sleeping... except derekaw

And the forever hopeful are not sleeping.

Seriously, 2.5% market share in any market anywhere after more than 12 months is abysmal.

Good job Nokia, keep it up. I think with Apollo, Microsoft will give the hardware makers more of what they've been asking for.

Pity the US is controlled by a wireless cartel bent on ripping people off. Having the 900 on just one carrier which favours the iphone wont really help Nokia or the OS.

efjay said,
Pity the US is controlled by a wireless cartel bent on ripping people off. Having the 900 on just one carrier which favours the iphone wont really help Nokia or the OS.

Agreed. Something really should be done. It's a mess. Devices should not be locked to a single carrier the way they are. Hopefully it's a limited exclusivity and then we'll be able to see devices on the other carriers...


Symbian's share was 12.4 per cent one year ago compared with 2.4 per cent now.

Ouch! That can't be good for Nokia's bottom line.

simplezz said,

Ouch! That can't be good for Nokia's bottom line.

Well, the bulk of Symbian sales are outside Europe anyway now, mainly India & China - although they are finding ti hard to compete there too, what with all the absurdly cheap knock-offs that are extremely common in those countries.

~Johnny said,

Well, the bulk of Symbian sales are outside Europe anyway now, mainly India & China - although they are finding ti hard to compete there too, what with all the absurdly cheap knock-offs that are extremely common in those countries.


They are finding it hard because they are not competing here in India. None of the Belle devices are promoted in any way while the Lumia line is supported with an in your face massive advertising campaign spread across TV channels, print media and events. Apart from Lumia line only the Asha line receives any kind of promotion, that too an ad once in a blue moon. Belle devices are priced as if they don't want to sell them. There is only one Belle device below Rs 10000 and that is a very weak device that should have been cancelled but instead they cancelled the much better 600. Top end Ashas and other good S40 devices are priced at the same range Samsung sells its Androids like the Galaxy Y. Samsung has another feature phone series like the Champ which undercuts many S40s. Nokia has sold a huge number of N8s in India and it was the no. 1 device on ebay India. So I hope atleast the 808 PureView will get an advertising campaign.

simplezz said,

Ouch! That can't be good for Nokia's bottom line.

Well, their market share has been diminishing for quite some time. They needed to do something drastic to reinvigorate their product line, and that was Windows Phone. They knew it wouldn't be an overnight market leader, but they're on the right track, and that's good for everybody.

I like my Focus but I definitely feel that most manufacturers are just making them to take whatever nibbles they can get. Nokia is devoted to it and that's why my next phone will be Nokia. Plus, they're just sexy devices.

laserfloyd said,
I like my Focus but I definitely feel that most manufacturers are just making them to take whatever nibbles they can get. Nokia is devoted to it and that's why my next phone will be Nokia. Plus, they're just sexy devices.

THIS. Also this can either be good for Android or Windows Phone. Either the other manufacturers are going to step up their game or just devote to Android. We shall see how future Windows Phone sales pan out.

these ARE beautiful devices and a joy to hold and use them... at least one manufacturer took the initiative and made something that actually well designed, not just a copy of a copy of a copy of a ---

Morden said,
these ARE beautiful devices and a joy to hold and use them... at least one manufacturer took the initiative and made something that actually well designed, not just a copy of a copy of a copy of a ---

I wasn't sure about it at first but the Nokia thing was a good decision for both companies, at least for Microsoft it definitely is so far. Nokia can produce handsets which are original and stand out, and Microsoft needed at least one company dedicating it's marketing and smartphone manufacturing to WP7.

I like my Samsung Omnia W (replaced my broken Omnia 7 for free), but my next device will be a Nokia.

Morden said,
these ARE beautiful devices and a joy to hold and use them... at least one manufacturer took the initiative and made something that actually well designed, not just a copy of a copy of a copy of a ---

Agreed. My next device I want to be a Nokia... Hopefully some will come to Verizon with Windows Phone 8.

It's probably helped that Microsoft have a phone they can now put the advertising behind rather than just the OS.

kravex said,
It's probably helped that Microsoft have a phone they can now put the advertising behind rather than just the OS.

Absolutely. This is what the other OEM's should have been doing as well. I do think that Microsoft needs to watch themselves a little bit though, as they don't want to distance themselves from their other OEM partners...

Just really shows you what happens when one of the manufacturers cares about selling a device. Samsung just focus on their Galaxy phones and HTC just churn out Android phones almost every week. Nokia took the time to produce a quality product for WP7 and gave it some exposure. Maybe Samsung and HTC will learn from this, it would be better for them to create a phone for WP7 and not just create an Android phone with a few adjustments.

Also in the UK at least it's basically impossible to get a second gen WP7 phone unless it's a Nokia which you can find everywhere.

Gaffney said,
Just really shows you what happens when one of the manufacturers cares about selling a device. Samsung just focus on their Galaxy phones and HTC just churn out Android phones almost every week. Nokia took the time to produce a quality product for WP7 and gave it some exposure. Maybe Samsung and HTC will learn from this, it would be better for them to create a phone for WP7 and not just create an Android phone with a few adjustments.

Also in the UK at least it's basically impossible to get a second gen WP7 phone unless it's a Nokia which you can find everywhere.

Agreed!

Nokia + Microsoft = Win,

Ballmer is a genius

FoxieFoxie said,

Agreed!

Nokia + Microsoft = Win,

Ballmer is a genius

I am afraid investors do not agree with you................. .

Fritzly said,

I am afraid investors do not agree with you................. .

No one cares what a greedy corporate pig thinks about stock price

Gaffney said,
Just really shows you what happens when one of the manufacturers cares about selling a device. Samsung just focus on their Galaxy phones and HTC just churn out Android phones almost every week. Nokia took the time to produce a quality product for WP7 and gave it some exposure. Maybe Samsung and HTC will learn from this, it would be better for them to create a phone for WP7 and not just create an Android phone with a few adjustments.

Also in the UK at least it's basically impossible to get a second gen WP7 phone unless it's a Nokia which you can find everywhere.

Agreed. It's nice to see an OEM that is honestly taking it seriously. My next phone I want to be a Nokia. I just need it to come to Verizon by my contract date... At this point hopefully with Windows Phone 8.

WP7 said,
go go go!!

Yeah, I'm glad to see things going well for the platform. We all knew it would just take some time. Hopefully now Verizon will see this and push the platform more.