Windows Phone Marketplace adds ESRB ratings

When you have a mobile operating system with downloadable games, it is always ideal to have a ratings board grade your available games. Should parents want to let their children play a game on their smartphones it stops an influx of angry messages to the company, for a start. Microsoft has realised this, as WPCentral has reported.

If you're going to let a child play a game, keeping the game within their age range can often be a good idea. Microsoft has shown off their ties to the Xbox 360 games console by incorporating the ESRB ratings  into their Marketplace. Both Google and Apple already had an age rating system on their own app stores, though they use a local concept as opposed to an agency such as the Entertainment Software Ratings Board.

The first wave of games receiving an ESRB rating have appeared on the Marketplace. As is to be expected, Angry Birds is among those games due to its phenomenal success. Despite the positives of having an age rating system in place, it may mean longer approval delays for applications, so newer developers may have to wait longer to see the fruits of their development work appearing on the system.

Microsoft's age rating system, using the ESRB, will apparently only cover the bigger games. Developers will still have to answer questionnaires to receive an automated rating for their game. This all points to the possibility that Microsoft is looking only for games that could fit a wide audience. Developers working on apps for the WP7 operating system may need to be prepared for future setbacks in their app approvals.

 

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11 Comments

Rudy said,
I just hope it doesn't come to iOS

why? you don't have to rate it. I prefer this to trusting the developer to be honest when it comes to what a kid gets exposed to.

neonspark said,

why? you don't have to rate it. I prefer this to trusting the developer to be honest when it comes to what a kid gets exposed to.

I don't know what kind of solution they're going to have for mobile games but getting a game rating by them is a HUGE rip off

good for them. reduces consumer confusion because everybody with a console is used to the ERSB ratings. no need to re-invent the wheel.

M_Lyons10 said,
Is Angry Birds the only one with a rating? I can't find any others...

This is definitely a good idea though.

It may be a new thing and AB may be one of the first to get their rating

Sraf said,

It may be a new thing and AB may be one of the first to get their rating

I figured it was something they would be adding here and there, but I just can't believe someone discovered this the second they added it to a single game... LOL Now THAT's commitment.

M_Lyons10 said,

I figured it was something they would be adding here and there, but I just can't believe someone discovered this the second they added it to a single game... LOL Now THAT's commitment.

Hah! But then again, a few million eyes will catch any number of small things

jasonon said,
oh angry birds is ok for everybody? good to know!

I don't agree. It seems like a pig slaughter house.

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