Windows Phone now more popular than iOS in Italy

Microsoft's smartphone operating system continues to lag far behind Google's Android and Apple's iOS, though recent research has pegged Windows Phone as the fastest-growing smartphone operating system. Now a new report has corroborated those findings, even indicating Windows Phone is overtaking iOS in some areas.

According to a new research report by Kantar Worldpanel, Windows Phone devices now make up a larger portion of the smartphone market than iPhones in Italy, and one in 10 smartphones in the five major European markets (the U.K., Germany, France, Italy and Spain) now run Windows Phone. Kantar's research note states Windows Phone is making "rapid progress" in both Europe and emerging markets, such as Latin America.

In terms of smartphone sales, Windows Phone was the only operating system to see a year-over-year market share increase in both the U.K. and Germany. In the former, Windows Phone was installed on 4.2 percent of devices sold in September 2012 versus 7.2 in September 2013; in the latter, devices with the smartphone OS grew from 2.5 percent to 8.5 percent over the same time frame.

Some of Windows Phone's gain seems to be coming from BlackBerry's misfortune, as that smartphone OS declined in all major markets except Australia.

Though Windows Phone continues to remain significantly behind Android and iOS in the U.S., news was even good for Microsoft on its home turf. Windows Phone's share of smartphone sales increased 1.9 percent this September over last September, the largest growth for any smartphone OS. iOS, by comparison, grew 1.3 percent, while Android and BlackBerry declined 2.5 percent and 1.2 percent, respectively.

The recent release of Apple's iPhone 5s should help the growth of iOS in coming months, though Microsoft also updated its smartphone OS with Update 3, bringing support for large-screen devices and quad-core processors. Nokia announced several new products, including the 6-inch Lumia 1520, to go alongside the release.

Microsoft is expected to release its first major upgrade to Windows Phone 8 early next year, bringing new features such as a notification center to the platform. Windows Phone 8.1 is also rumored to bring Microsoft's smartphone OS closer to its desktop OS, with the company's operating systems teams now working closer together. Microsoft's acquisition of Nokia's devices unit is also expected to close around the same time, though closer collaboration between the two companies will likely take up to a year before it's seen by consumers.

Source: Kantar Worldpanel via The Next Web

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I would say Nokia. At least here people that own a WP device, own it only because its a Nokia.
The rare individual seems to be aware there's a Windows 8 Phone version running on it.

warwagon said,
Aww it's as if a nerd in his basement got a peck on the cheek from the girl next door!

Looks more like a trend than a fluke. More like the nerds becoming hipsters and getting lots of attention and influencing style/fashion. Look at iOS7 iPhone 5c, MotoX, HTC, etc. suddenly everyone wants to be a Lumia.

Looks like another numbers out their arse article, while I am sure WP is doing well we do require evidence not just thin air.

Depicus said,
Looks like another numbers out their arse article, while I am sure WP is doing well we do require evidence not just thin air.
Would you require the same for Apple? Likely not.

Well the rest of the world is bigger than the USA. If MS can't grow WP here, they have options in places that combined would do better outside the USA anyways.

TechieXP said,
Well the rest of the world is bigger than the USA. If MS can't grow WP here, they have options in places that combined would do better outside the USA anyways.
Microsoft needs to do well in the U.S. Ignoring their home turf would be ludicrous.

JHBrown said,
Microsoft needs to do well in the U.S. Ignoring their home turf would be ludicrous.

Ah they been ignoring us plenty of times, now you know how it feels, hah!

JHBrown said,
Microsoft needs to do well in the U.S. Ignoring their home turf would be ludicrous.
I don't agree. In case you haven't noticed, many of the brands that have had great success, did so OUTSIDE their own country. Example...Samsung is doing better here with the Galaxy series, than they are in their home country.

Windows Mobile was a huge deal here, but Nokia is a problem. They have NEVER done well here. In fact HTC has sold more Windows based devices in its lifetime than Nokia has so far.

MS doesn't have to do well here in the US. There is a big world out there outside the US and right now they are the ones buying up Windows Phone.

Company's like Apple, need the USA; because outside the USA they do terrible. Microsoft has over 1.3Billion know users of Windows. Which means, most of their users are OUTSIDE the USA. There is only 350M people in the USA. Even if all of them had a Windows PC, it shows Microsoft's biggest growth is outside the USA.

So based on that I disagree with you. Xbox needs to be successful here, because outside the US like in Japan, the PS is aways going to be top dog. But with phones? If any country in Europe takes on Windows Phone, that would be enough to kill Apple or anyone with less than 15% world marketshare.

TechieXP said,
I don't agree. In case you haven't noticed, many of the brands that have had great success, did so OUTSIDE their own country. Example...Samsung is doing better here with the Galaxy series, than they are in their home country.

Windows Mobile was a huge deal here, but Nokia is a problem. They have NEVER done well here. In fact HTC has sold more Windows based devices in its lifetime than Nokia has so far.

MS doesn't have to do well here in the US. There is a big world out there outside the US and right now they are the ones buying up Windows Phone.

Company's like Apple, need the USA; because outside the USA they do terrible. Microsoft has over 1.3Billion know users of Windows. Which means, most of their users are OUTSIDE the USA. There is only 350M people in the USA. Even if all of them had a Windows PC, it shows Microsoft's biggest growth is outside the USA.

So based on that I disagree with you. Xbox needs to be successful here, because outside the US like in Japan, the PS is aways going to be top dog. But with phones? If any country in Europe takes on Windows Phone, that would be enough to kill Apple or anyone with less than 15% world marketshare.

You are wrong. Samsung is doing amazing in its home country (South Korea). Nokia is too dog in Finland and Sony is doing great in Japan. Companies tend to do better in their own countries.

stevan said,

You are wrong. Samsung is doing amazing in its home country (South Korea). Nokia is too dog in Finland and Sony is doing great in Japan. Companies tend to do better in their own countries.

I didnt say Samsung wasn't selling "ANY" phone in their country, I said they sell more outside their home country...which is fact.

Dude. Do you really just like to argue? Here are the facst in numbers. South Korea has a population of roughly 50M people. It is estimated that 60% of that population has a smartphone. Here in the USA, we have 350M people, it is estimated that more than 1/2 of US have a smartphone. That means over 150M people here have a smartphone. Right now, Samsung is more than 31% in the USA smartphone market.

How many people is 1/3 of 150M = 50M which is the size of South Korea. Which means more people in the USA have a Samsung device vs people in South Korea due to the fact we simply have MORE people.

Look at Microsoft. If the USA was Microsoft's only business, we could not sustain a company of that size. Show me a US company that has 100,000 employees that doesn't do business outside the USA.

I stated a simple fact. Samsung sells more Galaxy devices in the USA, than it does in their home country. That is all I said. I never said, they didn't sell any at all.

Please tell me how I was wrong? I gave you a simple example. 1.3B people use Windows. If Microsoft total income was from users of Windows and Office only in the USA, would they have 1.3Billion users? NO....they would have 350M based on my example of every person in the USA having a Windows PC. So where are all those other 700M people at dude? They don't live here in the USA do they? So does that not mean, the vast majority of Microsoft's business is outside the USA?

Apple is the total opposite. The vast majority of their business is in the USA. In the USA, Apple has a 10% market-share with the Mac. Yet outside the USA, they are at 3%. In the USA, Apple has roughly 30% of the country using iOS...while outside they are 14%.

Even tho the iPhone is available in over 100+ countries, Apple sells the vast majority of them here. As we have seen of Windows Phone, the vast majority of the sales have been outside the USA.

Europe is how many times the size of the USA? If Microsoft only got 30% of Europe to use Windows Phone, they would have more market-share with it than Apple has with iOS. Why? Because 30% of Europe is way more people than here in the USA. Europe is 2x's bigger than the USA in population.

Right now, Windows Phone is in 3rd place as a worldwide OS. Which means, if they get more people outside the USA, they cold take 2nd place away from Apple even with low USA sales. That is fact...if it isn't...PROVE ME WRONG.

TechieXP said,
I didnt say Samsung wasn't selling "ANY" phone in their country, I said they sell more outside their home country...which is fact.

Dude. Do you really just like to argue? Here are the facst in numbers. South Korea has a population of roughly 50M people. It is estimated that 60% of that population has a smartphone. Here in the USA, we have 350M people, it is estimated that more than 1/2 of US have a smartphone. That means over 150M people here have a smartphone. Right now, Samsung is more than 31% in the USA smartphone market.

How many people is 1/3 of 150M = 50M which is the size of South Korea. Which means more people in the USA have a Samsung device vs people in South Korea due to the fact we simply have MORE people.

Look at Microsoft. If the USA was Microsoft's only business, we could not sustain a company of that size. Show me a US company that has 100,000 employees that doesn't do business outside the USA.

I stated a simple fact. Samsung sells more Galaxy devices in the USA, than it does in their home country. That is all I said. I never said, they didn't sell any at all.

Please tell me how I was wrong? I gave you a simple example. 1.3B people use Windows. If Microsoft total income was from users of Windows and Office only in the USA, would they have 1.3Billion users? NO....they would have 350M based on my example of every person in the USA having a Windows PC. So where are all those other 700M people at dude? They don't live here in the USA do they? So does that not mean, the vast majority of Microsoft's business is outside the USA?

Apple is the total opposite. The vast majority of their business is in the USA. In the USA, Apple has a 10% market-share with the Mac. Yet outside the USA, they are at 3%. In the USA, Apple has roughly 30% of the country using iOS...while outside they are 14%.

Even tho the iPhone is available in over 100+ countries, Apple sells the vast majority of them here. As we have seen of Windows Phone, the vast majority of the sales have been outside the USA.

Europe is how many times the size of the USA? If Microsoft only got 30% of Europe to use Windows Phone, they would have more market-share with it than Apple has with iOS. Why? Because 30% of Europe is way more people than here in the USA. Europe is 2x's bigger than the USA in population.

Right now, Windows Phone is in 3rd place as a worldwide OS. Which means, if they get more people outside the USA, they cold take 2nd place away from Apple even with low USA sales. That is fact...if it isn't...PROVE ME WRONG.

You're wrong again. Apple sells more iPhones outside of the states than it does in the US. I still don't understand why you continuously come and post lies. You never backup your claims and you always try to spin your opinion as facts.

So once again, I have proved you wrong.

i dont see ur proof. You can even admit you were wrong about me being wrong because you didnt even read what I said, u saw only what you thought you saw.

Edited by Hi_XPecTa_Chens, Nov 15 2013, 7:14pm :

TechieXP said,
i dont see ur proof. You can even admit you were wrong about me being wrong because you didnt even read what I said, u saw only what you thought you saw.

http://www.businessinsider.com...rea-around-the-world-2012-9

There. Iphone sales worldwide vs USA. Every time you came out with imaginary numbers I came out and proved you wrong.

Because this is what you said:

Even tho the iPhone is available in over 100+ countries, Apple sells the vast majority of them here. As we have seen of Windows Phone, the vast majority of the sales have been outside the USA.

And I just showed you a link that proves you 100% wrong. Now, want more proof?

This is just getting easier and easier.

My son has purchased himself a Surface tablet and a Nokia 920. The more I play with around with his devices, the urge to go purchase a Surface2 and 1020 sets in.

The devices are slick and the build quality is fantastic. In fact, just thinking about it, I might head on over to the new Windows store here in Edmonton to see what kind of packages they are offering.

I'm from italy. Stupid people are full of debts for buying iphones. many of them have 2 or more contracts, every year for the new iphone. I'm very happy for nokia, but my 710 is next to die, so i've ordered the new nexus5

Stock holders wont be happy until it's #1 and android and iOS are buried... we know how this works when it's MS... oh and once it's #1 they will want to spin it off into it's own company...

neufuse said,
Stock holders wont be happy until it's #1 and android and iOS are buried... we know how this works when it's MS... oh and once it's #1 they will want to spin it off into it's own company...

Stock holders cannot care less for brand A, B or C.... they care, and rightly so, for profits and their ROI.....

I guess prices have an impact. Most of europe being hit with a recession, consumers turn to second hand and/or lower priced goods.
Nokia has quite a few winners in its hands with the lower end Lumias in that respect

Arkos Reed said,
I guess prices have an impact. Most of europe being hit with a recession, consumers turn to second hand and/or lower priced goods.
Nokia has quite a few winners in its hands with the lower end Lumias in that respect

Its not just the recession. Besides things are improving now so if you are correct we should be seeing a decline again of Windows Phones. If you are correct.

I think it has more to do with that WIndows Phone has been institutionalized. Most people have Always gone for the cheaper product (explaining Androids success, as well as Windows for desktop computers). Its just that now Microsoft (or better said Nokia) has proven itself a real player in the eyes of consumers and retailers. So now retailers are putting Lumias in the displays and are recommending it. They still have a long way to go but this is a leap forwards.

Ronnet said,

Its not just the recession. Besides things are improving now so if you are correct we should be seeing a decline again of Windows Phones. If you are correct.

I think it has more to do with that WIndows Phone has been institutionalized. Most people have Always gone for the cheaper product (explaining Androids success, as well as Windows for desktop computers). Its just that now Microsoft (or better said Nokia) has proven itself a real player in the eyes of consumers and retailers. So now retailers are putting Lumias in the displays and are recommending it. They still have a long way to go but this is a leap forwards.

WP is not competing with Apple but with Android. Apple does not have a $100 device, Android does. It would be like compare sales of Ferrari with Ford.

Fritzly said,

WP is not competing with Apple but with Android. Apple does not have a $100 device, Android does. It would be like compare sales of Ferrari with Ford.

Could you tell me which line in my comment made you think I was comparing WP with Apple?

I specifically mention Android...

Ronnet said,

Could you tell me which line in my comment made you think I was comparing WP with Apple?

I specifically mention Android...


Actually I was replying to another post but this morning something seems to be weird with Neowin: on my Lumia I use the desktop version but the site appears completely different than the usual one. It is similar to the mobile version, I do not see the icon showing a reply to my comments and the "Like" link has disappeared. Has Neowin just changed the layout or my phone is possessed?

Fritzly said,

Actually I was replying to another post but this morning something seems to be weird with Neowin: on my Lumia I use the desktop version but the site appears completely different than the usual oone. It is similar

Thats an annoying bug,, you quoted me as well.

Fritzly said,

It would be like compare sales of Ferrari with Ford.

Except this article is about Italians choosing WP over iPhone, and Italians know a thing or two about Ferraris. WP is quality.

Enron said,

Except this article is about Italians choosing WP over iPhone, and Italians know a thing or two about Ferraris. WP is quality.


Well, saying that Italians are choosing WP over iPhone is inaccurate: Italians have always been big fans of Nokia devices because they like its design, the quality of the hardware and the innovations that Nokia has always offered.
Furthermore it would not accurate to compare Nokia with Apple ones because the former offer devices for different segments of the market ranging,from Euro 150 to Euro 600 while the latter does not; keeping your car analogy it would be saying that Italians prefer FIAT over Ferrari.
BTW I am Italian.....

-adrian- said,
Are you one of the WP people? I recently discovered an immense growth in stupidity among the comments of WP Communities. Seems with to come with the fame
Whom are you referring to?

-adrian- said,
the boo yeah in yo face guy

Maybe you ought to grow some sense of humor and pull that stick out of your a**

How is this trolling? Just look at the community of WP. you will understand. unfortunately it seems to be against the rules over here - wonder why

-adrian- said,
How is this trolling? Just look at the community of WP. you will understand. unfortunately it seems to be against the rules over here - wonder why

-adrian- said,
How is this trolling? Just look at the community of WP. you will understand. unfortunately it seems to be against the rules over here - wonder why

No, it's just noting in his original comment (that got deleted - wonder why) had anything to do with constructive criticism. I prefer using WP too but when I don't always praise it as if it is some godsend either - it has it's strengths and weaknesses but if all you have to say is attack someone who is expressing themselves in a rather funny way (obviously) is called trolling. Or what would you call it?

-adrian- said,
How is this trolling? Just look at the community of WP. you will understand. unfortunately it seems to be against the rules over here - wonder why

And how is it any different than *any* community? Are iOS or Android fans any different? Or do you expect fans in a community that is obviously centered around Windows to hate on the products they love?

It'll be an exciting year for Windows Phone for sure. Can't wait to see the integration with Windows 8. Hopefully, more apps come as a result.

That such a dumb statement to make...the previous 2 years they weren't more more popular than iOS in Italy..WP is growing that all that matters..

O plz you are just trolling....we get it you don't like WP....but guess what WP will do just fine with out you..

Oh and am not your mate...

yardmanflex said,
That such a dumb statement to make...the previous 2 years they weren't more more popular than iOS in Italy..WP is growing that all that matters..

What is popular in Italy is Nokia: average people do not care for iOS, WP or Android; people buy Apple, Samsung, Nokia etc.

-adrian- said,
this is the year of WP - like the previous 2
According to many here, it's only a matter of time before Microsoft dominates Google and Apple.

JHBrown said,
.....

I'm one of those of this opinion. If they stick to their guns and throw enough money behind it, they will come out on top. Here are some examples:

IBM
Corel
Sega/Nintendo/Sony

They stood firm, sometimes without full backing of the board, and now, they lead.

yardmanflex said,
That such a dumb statement to make...the previous 2 years they weren't more more popular than iOS in Italy..WP is growing that all that matters..

JHBrown said,
According to many here, it's only a matter of time before Microsoft dominates Google and Apple.
No one is qualified to agree/disagree with that. But I do foresee WP becoming much more popular before ever going away. I can at least expect it to be the Mac of the smartphone market.

Pluto is a Planet said,
No one is qualified to agree/disagree with that. But I do foresee WP becoming much more popular before ever going away. I can at least expect it to be the Mac of the smartphone market.

It is already past that stage

-adrian- said,

It is already past that stage
Not sure what you're talking about, but I've known two people total who own Windows Phones versus a ton of people that own Macs. It's not really close to 10% of the smartphone marketshare.