Windows Phone Store in 2012: 75,000 new apps, 300,000 updates

Yesterday the folks at the Windows Phone Developer Blog posted some interesting numbers regarding their mobile platform. Most of them are in regards to apps and the Windows Phone Store and they paint a pretty positive picture for Microsoft.

According to them 2012 was a very good year for Windows Phone and its developers, with over 75,000 new apps being published in the store and more than 300,000 app updates being submitted across the year. This results in an average of 54 apps being downloaded on every phone.

Expanding payment options for users has been a key focus for Microsoft who have been working hard to implement alternative payment methods such as Paypal, Alipay and carrier billing. Due to this effort Microsoft says developer revenue has increased by 40% since the launch of their Windows Phone 8 SDK about a month ago.

The number of supported markets has also seen a huge increase. Only 35 markets were supported by Microsoft at the start of 2012 but now that number has just reached 191 markets with the launch of Windows Phone 8, resulting in an over 95% increase in the number of potential customers.

According to the Windows Phone blog there has never been a better time for Windows Phone or its developers so this might be a great time for other devs to jump onboard.

Via: WMPU Source: Windows Phone Developer Blog | Image via Microsoft

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With 120,000 apps in the marketplace now, Windows Phone is finally starting to catch up. Add to that the 36,000 tablet apps in the just-launched Windows 8 store (100k by spring at this rate) and app parity is imminent. The Windows 8 store alone is growing at just about the same rate as the entire (phone+tablet) iOS catalog or the Android catalog. Add to that the growth of the Windows Phone marketplace, and the Microsoft ecosystem is the fastest growing of the three.

What would help Microsoft more then anything is bringing down the price of app to match those of other platforms. Then give developers better ways of promoting their apps. Setup gifting of apps, and key redemption. Finally, either stop charging for the same app multiple times on the same account on WP8 and win8/xbox or at least give a discount.

brent3000 said,
AFAIK the price is set by the developer, MS has very little to do with the price AFAIK

I can understand where you're coming from, and for the most part that is TRUE. However, even their own published titles are expensive. For example, its only recently they've brought the price of angry birds down to something reasonable. Seriously, why was going to pay $5 when its free or $0.79 on the other platforms. It just sets bad, greedy examples for said developers.

sagum said,

I can understand where you're coming from, and for the most part that is TRUE. However, even their own published titles are expensive. For example, its only recently they've brought the price of angry birds down to something reasonable. Seriously, why was going to pay $5 when its free or $0.79 on the other platforms. It just sets bad, greedy examples for said developers.


Last time i looked Angry Birds was released by Rovio Entertainment Ltd or am i missing something?

Microsoft ask for the same 30% as any other company, the price hike is not MS controlled and MS dosnt set the price .

Your complaint is mis-directed...

Its also been proven some developers release free apps on android due to piracy as they have a better shot at making ad money than money selling the app,

Again, you're correct in noting that Rovio are the developers and publishers of Angry Birds, but Angry Birds on Windows Phone platform is an Xbox Live title, published in part by Microsoft Studios. It's not even ported by Rovio themselves, but rather by Innogiant Ltd.

Marketing, along with suggested pricing is helped along by Microsoft as part of the publishing partnership.

If you think my complaint about paying over FIVE times the price for the same game on Windows Phone vs other platforms is mis-directed I really do feel sorry for you. I don't enjoy paying extra for the brand name, sure it's a xbox live title and the achievements give extra towards gameplay but not over five times the amount.

As for adverts in apps, I have no problem with that as long as they allow me to buy a version that doesn't include adverts, and I'm sure adverts can generate more income then the low $0.79 in a lot of cases. Some people are simply never going to buy apps, be it if they're pirating them or just prefer freebies all day long.

sagum said,
If you think my complaint about paying over FIVE times the price for the same game on Windows Phone vs other platforms is mis-directed I really do feel sorry for you. I don't enjoy paying extra for the brand name, sure it's a xbox live title and the achievements give extra towards gameplay but not over five times the amount.

As for adverts in apps, I have no problem with that as long as they allow me to buy a version that doesn't include adverts, and I'm sure adverts can generate more income then the low $0.79 in a lot of cases. Some people are simply never going to buy apps, be it if they're pirating them or just prefer freebies all day long.


I dont know where you get your prices from but Angry Birds is 99c on WP and 99c on itunes...

So i feel sorry for you skipping maths class but they seem almost 100% on par atm

The WIn8/RT version is actual cheaper than the iTunes version (Here in AUS that is)

iTunes $5.49 - https://itunes.apple.com/au/ap...star-wars/id557139259?mt=12
Windows 8 $4.99 - http://apps.microsoft.com/wind...91e0-4f2f-b7e5-b0b7944ced2d

Soooo getting the XBL version ported costs less on Wn8 than iTunes.. Not too shabby IMO

brent3000 said,

I dont know where you get your prices from but Angry Birds is 99c on WP and 99c on itunes...

So i feel sorry for you skipping maths class but they seem almost 100% on par atm

The WIn8/RT version is actual cheaper than the iTunes version (Here in AUS that is)

iTunes $5.49 - https://itunes.apple.com/au/ap...star-wars/id557139259?mt=12
Windows 8 $4.99 - http://apps.microsoft.com/wind...91e0-4f2f-b7e5-b0b7944ced2d

Soooo getting the XBL version ported costs less on Wn8 than iTunes.. Not too shabby IMO

like I originally said,

sagum said,

For example, its only recently they've brought the price of angry birds down to something reasonable.

And that was only after large backlash from people not willing to pay the stupid price, luckily Microsoft starting to do weekly deals on a lot of their Xbox live/Phone title and you can grab a 'bargain'. Some seem to be permanently lowered.

Some people here are living in dream land, virtually all apps are more expensive on WP. Let's look at a few popular examples.

Angry Birds: All five versions free on Android, £0.79 each on WP
Cut the Rope: Free and Paid versions available on Android, £0.79 on WP
Fruit Ninja: Free and Paid versions available on Android, £0.79 on WP
Doodlejump: £0.69 on Android, £0.79 on WP
The Sims 3: £4.66 on Android, £5.49 on WP

The list goes on and on, yes the Android versions may relies on in-app purchases and / or adverts but frankly that's the way the mobile app segment is moving so the WP marketplace needs to adapt.

Great news! I just got into the WP8 platform some weeks ago with the HTC 8X, and I'd love for more developers to embrace it as well. I know I do

Only reason i didnt go WP8 this Nov was cause of the lack of apps. Now with my next upgrade in a year or more, ill have BB10/Android/WP8 to choose from.

Beyond Godlike said,
Only reason i didnt go WP8 this Nov was cause of the lack of apps. Now with my next upgrade in a year or more, ill have BB10/Android/WP8 to choose from.

...cause bb10 has apps...