Windows Phone Store passes 300,000 apps; sees growth of 94% inside a year

Late last night Microsoft confirmed on its by the Numbers webpage that the Windows Phone Store is now host to over 300,000 apps. This marks an accelerated growth for the ecosystem, now considered to be the third largest in the world (at 3.4%) behind Android (52.1%) and iOS (41.3%), and it only took around six months to get there from the 200,000 clocked in December 2013, up from 100,000 in June 2012

According to Microsoft, the latest number of approved Store apps was calculated till the end of June 2014.

Microsoft told our friends over at TNW “In the past year alone the Windows and Windows Phone app catalog has grown 94%, while the number of active developers has grown by 50%.” it's certainly looking good for the ecosystem, as well as for end users.

Julie Morgan of WaggenerEdstrom on Twitter, also pointed out that Universal apps will also play a huge part in the growth moving forward.

One can only guess as to how many apps the Store will be hosting come January 2015, but if the current trend continues, then we could see another 100,000 added to the catalog by the end of the year.

Good news for Windows Phone users. Do you already feel spoilt for choice? Let us know in the comments.

Source: WPCentral via TNW

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Getting the major Apps is fine, but then the issue becomes that they don't get updated (sometimes at all) or they're miles behind in Features.

Walrush said,
Getting the major Apps is fine, but then the issue becomes that they don't get updated (sometimes at all) or they're miles behind in Features.

That I agree with 100.

This marks an accelerated growth for the ecosystem, now considered to be the third largest in the world (at 3.4%)

Ah, misrepresenting the facts again I see. That's US only marketshare. WP in actual fact has been losing marketshare (less than 3% worldwide now). Even units sold has decreased.

simplezz said,

Ah, misrepresenting the facts again I see. That's US only marketshare. WP in actual fact has been losing marketshare (less than 3% worldwide now). Even units sold has decreased.

Wow, are you quite the anti-windows phone news guy. Everything people try to get excited about, you counter with you very own negative spin. Nice job, you do what you do very well.

But, I'll make my own decisions. Thanks though.

uxo22 said,

Wow, are you quite the anti-windows phone news guy. Everything people try to get excited about, you counter with you very own negative spin. Nice job, you do what you do very well.
But, I'll make my own decisions. Thanks though.

I'm correcting a factual mistake, that's all. Steven quoted the US figure claiming it was worldwide. If you want to be deceived, that's your prerogative, but the error needs to be pointed out.

Since this story has made the rounds, I noticed that people keep moving the goal post. The small number of apps in the store was THE issue with WP. Now that's not a problem, its the quality of the apps or the fact that your local grocery store doesn't have an app or that the iOS or Android version has one or more features that makes it a deal breaker.

*sigh*

Just admit it: WP will NEVER be good enough for YOU! Now go away.

Darth Tigris said,
Since this story has made the rounds, I noticed that people keep moving the goal post. The small number of apps in the store was THE issue with WP. Now that's not a problem, its the quality of the apps or the fact that your local grocery store doesn't have an app or that the iOS or Android version has one or more features that makes it a deal breaker.

To be fair, the quality of the apps for WP has always been the main problem. Microsoft encourages this practise in order to boost numbers and make announcements like this. It's quite meaningless when 99% of them are fart apps, duplicates, and other low quality clones.

And in the end, it doesn't matter how many apps WP has or what quality, the fact remains that < 3% marketshare and falling isn't going to attract developers or future apps to the platform. Microsoft needs to get a minimum of a 10% worldwide share to be taken seriously as a third ecosystem.

The biggest problem is not the lack of apps, it's the momentum that Android and iOS have. Show me a wireless provider that features a series of Windows phones and actually tries to sell them. I don't see any, except T-mobile who does a fair job of moving the Lumia 521.

Don't know where you live, but in Europe most WP's are being sold at various places, mobile provider or otherwise.
No issues here. Couple of months ago I walked into a Phonehouse store, and bought a non-locked 625 without any problem. Most of the other WP range was there too.

They even said WP's were sold a lot, especially the 520 was seeing some good numbers.

You have MS stuck in between two different philosophies here in the states.

Go into an AT&T store and you see a couple of iPhones out on display. That's fine for Apple since most people equate the ATT store to an Apple store with a different logo on the front. Apple hardly needs to advertise here because it's assumed that everyone wants and iPhone. If you don't then we have Android.

Android phones are placed all over the store. It's like they flung them out everywhere there wasn't a feature phone or the two iPhones. You don't want an iPhone? You must want one of the 3 dozen Android phones we have.

Then you have Windows Phone. You have two models (at least at the store I was in yesterday) and that's it. They don't have the mind/marketshare for that to work. People going in to buy one know they want it. There's next to nothing to convince someone to do otherwise. AT&T has been the biggest pain in the butt flop of a partner for WP.

I am glad that it's doing well in foreign markets though.

Totally Agree. I myself was at an AT&T store to check out Nokia 1520, they did not have one on display. When I asked the sales guy, he said he may have it in the back & went and got it for me. When I asked him, how come it's not on display, he did not have an answer. He tells me it's a good phone. I told him, it has to be seen to be sold.

After that I visited another 3 stores or so, none of them have them really displayed anymore. You will see a 1020 &1520 in some corner. No sigs of WP anywhere in stores at all. This is supposed to be the flagship carrier. Real pity. I have lost hope it will ever succeed in a meaningful way in US. Hope rest of the world catches on & the OS survives that way. Just like NOKIA was huge outside US but never had a meaningful market share even in their Symbian glory days.

When I installed 8.1 update 1 I made a phone reset and decided to go with a fresh install. And checking the games catalog I was surprised to the amount of games available for iOs and Android that have landed on Windows Phone. This is good.

The number of apps is nice. I see more and more official apps released for Windows Phone as well. But I also hear that there are a lot of crap-apps in the Store, since Microsoft hardly tests or certifies them.

Lol, no one cares about iOS or Android if they use Windows Phone, especially if they took the time to read this article. TROLL FAIL.

Lol Apple and Google doesn't even state apps number as a benefit anymore. Who care about a bunch of spammy apps when new apps and services are develope for iOS and Android first.

What would be great is if those developers giving excuses such as not a big enough market, go bankrupt and start crying about every single potential user on planet Earth. That would teach them a very good lesson.

I don't think consumers care about the number of Apps. There could be 50,000 Apps as long as the important and most useful Apps are available. I bank with the biggest Credit Union in the world, Navy Federal, along with USAA, and the App for Windows Phone pales in comparison to the iPhone. I am not a developer and ignorant to the whole App process, so can someone tell me why Apps are so slow to come to Windows Phone along with features that rival the same App on iOS?

The excuse from developers was that there isn't enough consumers for their apps among other things, but Microsoft has done a lot in the past year to make it attractive for developers, which is why this sudden explosion of growth has happened in the past year (94% new apps and 50% new developers). It helps of course if Microsoft can bring the ecosystem into double digits of marketshare (worldwide) :p

Got it. So developers just don't want to invest the time and energy into such a small market. Maybe some attractive incentives could push development?

Well that's what happened in the last year :p We've reported about it, like dropping the licensing costs for OEMs on handsets (under 7-inches) and other incentives for app developers. Part and parcel of the "Developer Preview" updates for Windows Phone was also one of those incentives (bypassing the carrier for updates).

JHBrown said,
Got it. So developers just don't want to invest the time and energy into such a small market. Maybe some attractive incentives could push development?

That's right, here in India, WP apps are coming along with Android now and they're very good in quality, even superior to the iOS counterparts. As iOS doesn't have market in India.

Steven P. said,
Well that's what happened in the last year :p We've reported about it.....
Ah, I guess I missed the reports. The two Apps I mentioned were very crucial in my decision to skip the Lumia 920 a couple years ago.

Yeah, Microsoft is stuck between a rock and a hard place really. Consumers aren't going to switch to WP for the reason you stated, and developers aren't going to develop for the platform until there's an incentive to do so ($$$ and nr's of users). It's getting there though.

Steven P. said,
Yeah, Microsoft is stuck between a rock and a hard place really. Consumers aren't going to switch to WP for the reason you stated, and developers aren't going to develop for the platform until there's an incentive to do so ($$$ and nr's of users). It's getting there though.

There are still, tens of millions of WP users out there. I never understood why that is considered a "small" market. yes, it pales in comparison to Android and iOS, but why would you pass up targeting 10s of millions of customers??

They aren't...now. I think we can agree that the past year has been great for app development in general with all the big boys coming to the platform, it can only get better. A year ago we'd be having a different conversation for sure!

ZipZapRap said,

There are still, tens of millions of WP users out there. I never understood why that is considered a "small" market. yes, it pales in comparison to Android and iOS, but why would you pass up targeting 10s of millions of customers??

Resources are limited. And it's not that 10M is necessarily low, but when you compare it to Android/IOS it's very small in comparison.

Also 10M users, if you have a really good app (not a staple like facebook) you would be lucky to get 5% of the users to use it, so your looking at 500k, if you charge 1$ is just doesn't add up to much profit when you consider all the costs of making an app and deploying it.

Steven P. said,
Yeah, Microsoft is stuck between a rock and a hard place really. Consumers aren't going to switch to WP for the reason you stated, and developers aren't going to develop for the platform until there's an incentive to do so ($$$ and nr's of users). It's getting there though.

Perhaps MS should create their own quality apps that compete directly with some of these other apps. Like I would love an app like Square on my windows phone.

JHBrown said,
I don't think consumers care about the number of Apps.

They don't. As you said, it's all about getting the important apps and quality. WP has neither unfortunately.

JHBrown said,

I am not a developer and ignorant to the whole App process, so can someone tell me why Apps are so slow to come to Windows Phone along with features that rival the same App on iOS?

Because developers concentrate their efforts where they matter - Android and iOS. Who cares about the remaining 4%? The risk, development time, and distraction of supporting a 2% marketshare OS like WP just isn't worth it.

simplezz said,

They don't. As you said, it's all about getting the important apps and quality. WP has neither unfortunately.


Because developers concentrate their efforts where they matter - Android and iOS. Who cares about the remaining 4%? The risk, development time, and distraction of supporting a 2% marketshare OS like WP just isn't worth it.

Interesting response, what are the important quality apps you speak of?

uxo22 said,

Interesting response, what are the important quality apps you speak of?

As JHBrown pointed out, the important apps are the ones that you need, such as banking, airlines, and local apps. As well as the popular future apps of course. All of which either 1. Never appear on WP at all, or 2. Appear, but years after being released on iOS and Android. Then there's the issue of quality/updates. They tend to lack features and are rarely updated on WP. You can't really blame the developers for that. The marketshare simply doesn't justify the equal allocation of resources.

Consumers might not, but they will when every review of Windows Phone always mentions the 'lack of Apps', which they do, every time.

Let me see...
Bank of America App - Check
Alaska Airlines App - Check
Twitter - Check
Facebook - Check
Instagram - Check
Amazon app - Check
DOF Calculator - Check
Ebay App - Check
Flickr - Check

Well, looks like I'm good. Got all the Apps that I tend to use.

I do wish chamberlain would make the app for my garage door for windows and Square makes an I app so I can use my phone to charge my customers.

But, I can still do those things on my Surface so, overall I'm good.

Corey C said,

Resources are limited. And it's not that 10M is necessarily low, but when you compare it to Android/IOS it's very small in comparison.

Also 10M users, if you have a really good app (not a staple like facebook) you would be lucky to get 5% of the users to use it, so your looking at 500k, if you charge 1$ is just doesn't add up to much profit when you consider all the costs of making an app and deploying it.

It's not 10m, it's TENS of millions. From the start of the year, the estimate was circa 50m Windows Phone devices. Just on that number alone, that's $2.5m, based on your figures. How is that a number to be sneezed at, let alone accounting for any recent growth.
http://winsupersite.com/window...e-device-stats-january-2014

I think developers just see "oh, 4-10% market share" and skip the platform, when it's the total number of users that should matter. If I was a dev, I would never pass up the potential of what 50m users can bring, even though the other platforms are much bigger.

ZipZapRap said,

It's not 10m, it's TENS of millions. From the start of the year, the estimate was circa 50m Windows Phone devices. Just on that number alone, that's $2.5m, based on your figures. How is that a number to be sneezed at, let alone accounting for any recent growth.
http://winsupersite.com/window...e-device-stats-january-2014

You're living in a dream world. First of all, most of the Windows phones sold are cheap low-end 520's and similar in South America, India, etc. I doubt anyone who's that frugal to begin with would spend money on apps. So you're left with free apps and advertising revenue. For that to be a money spinner you need the numbers, and WP just doesn't have them I'm afraid. As was pointed out, apps only get a fraction of the total userbase. For it to be worthwhile, the userbase needs to be massive.

ZipZapRap said,

I think developers just see "oh, 4-10% market share" and skip the platform, when it's the total number of users that should matter. If I was a dev, I would never pass up the potential of what 50m users can bring, even though the other platforms are much bigger.

You mean 2-3% marketshare? That's what WP currently stands at right now. Not 10%, 4%, 8%, or any other made up figure. Even the units shipped in the last quarter is down compared with last year. That's not a positive sign for developers.

And 50m active users? Yeah I don't believe that for a start. Secondly, 50m vs 1Billion? Is that even a debate? Even if there are 50m active users, which I highly doubt, only a fraction of that will download a free app, and an even smaller fraction will ever buy one.

developing mobile apps right now is a costly and cluttered process. each platform has its own set of rules, api and tools. so apps are not available on windows phone because the number of users doesn't justify the cost of development for every single major app. and users won't get windows phone because there is no app. its a vicious cycle really. and google and apple knows this and paying money to developers to get exclusive apps crating a duopoly.

trojan_market said,
and google and apple knows this and paying money to developers to get exclusive apps crating a duopoly.

Pretty sure Microsoft is the only OS maker paying devs to make apps for its platform. iOS and Android don't need to pay money to attract developers.

Pretty sure you're wrong, There are exclusives apps out there the are only on iOS. (and I'm sure there are some android one also) Similar to how console makers do.

Like does apple make Infinity Blade? if not, I wonder why it's not available on android, there would be plenty of money to be made there.

Then there's
Hearthstone: Heroes of Warcraft
Garage Band
Monument Valley
Accompli

just to name a few.