With 10 million transactions per day, Windows Phone Store crosses 3 billion downloads

The Windows Phone app ecosystem had a big day today with the launch of the long awaited Instagram and Waze apps. Microsoft also released some new numbers on the overall Windows Phone app platform to Neowin, stating that the Windows Phone Store has now seen a total of 3 billion app downloads.

The numbers, while still well behind the number of downloads on the iOS and Android platforms, shows that there a measurable amount of increased activity on the Windows Phone app front compared to the past few years. The stats include word that 10 million Windows Phone app transactions occur each day.

The company also stated that since the launch of Windows Phone 8 a year ago, the amount of monthly app revenue that's generated has gone up 181 percent, while overall app downloads have gone up 290 percent. Specific numbers were not revealed, but Microsoft did indicate that about 190,000 apps are in the Windows Phone Store and 500 new apps are added to the store each day.

Microsoft said that sales of Nokia's Lumia smartphones have gone up 366 percent just in North America over the past year. Overall, shipments of Windows Phone devices are up 48 percent in Europe compared to a year ago. The annual growth of smartphone shipments in the third quarter of 2013 went up 178 percent for Windows Phone devices.

The numbers are definitely encouraging and shows that Microsoft has a good chance of increasing its ecosystem market share against those of Apple and Google. The big question: Will that trend continue after Microsoft fully acquires Nokia's smartphone business, which has generated the lion share of Windows Phone hardware sales?

Source: Microsoft email | Image via Microsoft

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25 Comments

Commenting is disabled on this article.

The fact is, as more people buy Windows laptops, they are going to see the benefits of having the mobile apps on the desktop. Which means they will likely like the ability to sync those apps to their phone which can also run them. Businesses especially will make use of this feature.

Haters will never understand. Right Order_66?

Albert said,
that says a lot about the user base. and that's just really sad. platform wise.

500 per day is bad? If they're paid apps, that's pretty good for a small platform. If not, that's ad revenue you can be using.

Albert said,
that says a lot about the user base. and that's just really sad. platform wise.
It's still "new". WP8 was released in late 2012 and at the rate it's going, this will look very good in late 2014. WP7 was released in 2010 but WP8 is very different despite looking very similar. Vine has been released recently and there's an Instagram beta (as in, the official Instagram client). A number of other apps are on the way and Nokia has yet to release a 5" Lumia device. It will likely have the same Snapdragon 800 processor as the Lumia 1520 (6"). Nokia has the hardware side covered. It's up to Microsoft to refine WP with WP8.1 (Blue) in early- to mid-2014.

MrHumpty said,
This is like someone being proud of their "I'm with stupid" t-shirt.

wear that whenever posting comments at neowin. it makes the experience bearable, actually.

Edited by Albert, Nov 21 2013, 1:11pm :

all the free wp give away finally paid off. hey look an app.. ohh.. sh*t its a website wrapped as app. uninstall.... damn it looks like there are hundreds of them

progpass23 said,
all the free wp give away finally paid off. hey look an app.. ohh.. sh*t its a website wrapped as app. uninstall.... damn it looks like there are hundreds of them

^This 100x

progpass23 said,
all the free wp give away finally paid off. hey look an app.. ohh.. sh*t its a website wrapped as app. uninstall.... damn it looks like there are hundreds of them

Must be nice, being able to ignore facts when you don't like a company's growth

spenser.d said,

Must be nice, being able to ignore facts when you don't like a company's growth

i def liked iphone and androids growth... not some website wrapped as app growth

What does a few websites that have been wrapped in an app got to do with an OS marketshare? And what does it have to do with the overall numbers?

Oh wait nothing. So go troll somewhere else because it's not like Android and iOS have perfect app stores with no trash apps whatsoever.

Order_66 said,

^This 100x

Your hate for Microsoft which has been duly noted, is without any merit. there will always be 3 top companies. Right? So what's wrong with it being Microsoft?

You have no justified reason for just being so tacky. What you going to do when they push Apple to 3rd place? Because you know its going to happen. AGAIN!

FalseAgent said,

I tried to laugh, but this joke is getting really tired now.

Would you like to receive an additional donation of laugh?