World of Warcraft loses 1.1 million users in Q2 2012

Is the massive juggernaut of MMOs that is World of Warcraft finally losing some of its luster? This week, as part of its quarterly financial results, publisher Activision Blizzard admitted that Blizzard's subscriber base for the long running fantasy MMO is now at 9.1 million users at the end of the company's second quarter of 2012.

As reported by Massively, this figure is down by 1.1 million subscribers since Activision Blizzard revealed its previous financial results three months ago. The publisher claims that most of the losses have come from the Asian market, rather than from the US or Europe.

Still, the story points out that this is the first time in a number of years that World of Warcraft's subscriber base has been under 10 million users. As a result, the game isn't quite as massive of a revenue generator for Activision Blizzard as it once was.

Blizzard hopes to get a boost in subscribers next month when it launches Mists of Pandaria, the fourth commercial expansion pack for World of Warcraft. It will be released on September 25th and will add the land of Pandaria to the game,  along with lots of new monsters and quests and a new level cap of 90 to reach for its players.

Source: Massively

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19 Comments

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OK you got me there. It was post ultimate nerf when it was way too easy. Still, my favorite xpac was TBC. The most fun I had in WoW was in vanilla experiencing MC for the 1st time.

TBC was the last good expansion. Wrath was too easy and while Cata brought the challenge back I found people to be very mean. Every raid became stress and my life revolved around it for way too long. I don't miss it one bit.

Wrath was too easy ?

I'm sorry but TBC raids were not any harder that TOC tribute runs, ulduar hard mode and icc hard mode before the ultimate nerf.

Did you even try Yogg alone in the darkness with pre TOC gear ?

Did you try OS 3d with pre Ulduar gear ?

If you tell me Kara, Hyjal or BT were harder than that i'm totally speachless.

Wrath was a really good xpac. Normal content was accessible to casual players. Hard content was accessible to semi hardcore players and achivements like Alone in the darkness ot A tribute to Insanity were there for the real hardcore players.

Cata sadly has be plagued with reashed content, a too quick nerf to fireland et a really boring and easy end of the xpac boss even on heroic (on normal DW is a joke). The only real challenging fight is DS heroic is Spine.

Edited by LaP, Aug 6 2012, 3:33pm :

To be fair that hasn't been any new content for ages and Pandaria is coming out soon, the end of expansions are usually kind of dead. When the expansion comes out the numbers will jump back up.

TRC said,
To be fair that hasn't been any new content for ages and Pandaria is coming out soon, the end of expansions are usually kind of dead. When the expansion comes out the numbers will jump back up.

Doesn't help that the content updates have been rather crappy compared to past expansions. I quit at the release of 4.1, saw no hope in 4.2... and by which time saw no interest in 4.3. (I did eventually try this content too, but nothing I found truly grasping like TBC, Wrath or the initial Cataclysm release)

i jst didnt see the point of paying per month for it, **** allready paid for the game then mroe and more fees on top

DKAngel said,
i jst didnt see the point of paying per month for it, **** allready paid for the game then mroe and more fees on top

^ this. I couldn't justify spending the 15 bucks a month to stand around Stormwind. It basically came down to logging in, finding out what achievements / pets / mounts I hadn't gotten yet and doing that. There's only so many times you can run Dragon Soul before it gets boring.

Maybe when MoP comes out I'll get back into it but it's been nearly a year now since I stopped and I've found other things to do.

Sranshaft said,

^ this. I couldn't justify spending the 15 bucks a month to stand around Stormwind. It basically came down to logging in, finding out what achievements / pets / mounts I hadn't gotten yet and doing that. There's only so many times you can run Dragon Soul before it gets boring.

Maybe when MoP comes out I'll get back into it but it's been nearly a year now since I stopped and I've found other things to do.

That's exactly what I did till I stopped playing altogether. It has been nothing but idle, run battlegrounds(only to AFK out because you're always among bots that never get banned).

I'll surely make a return when MoP comes out, though if it turns out to be as dull as cataclysm once I ding 90, I'm out.

All the gold farmers migrated to Diablo 3 since the RMAH is more lucretive. Doesn't make economic sense to stick with an aging MMO (until the expansion).

Bound to happen really, id expect it to be around 9m by the end of the year. I think theres a bit of mmo fatigue out there to be honest but also there is a variety of newer alternatives out there vying for peeps time, D3, GW2 (soon), TSW, SWTOR.

prz said,
no, 2 things

WoW is still on the same content patch from December
Diablo 3 came out

?
You are defending a game...against no one? (Is it me, or do all WoW fans do this?)

prz said,
no, 2 things

WoW is still on the same content patch from December
Diablo 3 came out


yea, i left it since i done all raid contents.
bought diablo 3 (but playing it only when i'm with friends. e.g. lan party's), now i play LoL and Smite
for me Diablo games is more fun when you're with same guys you used to play with ;p

Zappa859 said,

?
You are defending a game...against no one? (Is it me, or do all WoW fans do this?)

It's you.

Fans of ANYTHING will defend what they like/enjoy especially when confronted by the gullible and clueless(about what they enjoy) like yourself. Welcome to earth.

On topic. Prz is right, the game has been on the same content patch since November 2011. Surely anyone that has experienced Cataclysm would agree that the end-game content is extremely poor, lacking and typical compared to it's predecessors. So it's no surprise that they lost this many. Blizzard can afford to screw up one expansion, if the same happens in Mists, I don't think they will ever recover.

Scar said,

It's you.

Fans of ANYTHING will defend what they like/enjoy especially when confronted by the gullible and clueless(about what they enjoy) like yourself. Welcome to earth.

On topic. Prz is right, the game has been on the same content patch since November 2011. Surely anyone that has experienced Cataclysm would agree that the end-game content is extremely poor, lacking and typical compared to it's predecessors. So it's no surprise that they lost this many. Blizzard can afford to screw up one expansion, if the same happens in Mists, I don't think they will ever recover.

Not surprising. You comment in every WoW article like it is your life, and it very well could be. Keep the insults coming, you do it a lot.

Zappa859 said,

Not surprising. You comment in every WoW article like it is your life, and it very well could be. Keep the insults coming, you do it a lot.

Says the proud "Neowin" subscriber, proud owner of a neowin t-shirt maybe?, a coffee mug? I find it hilarious that almost anyone on the internet that starts a discussion of life either lacks it or is a proud cashier at McDonald's. Let's be realistic, you're either an office geek at best or a Marks & Spencer cashier/customer rep. Want a real discussion of life, earnings, luxuries and property I'll be more than glad to give you 30minutes of my life in a private discussion where I will openly reveal all. However, I expect you to do the same. Good luck and I surely hope you, like many others before you, take it. Just please don't befriend me when it's over, I'm not going to hire you as I didn't many before you.

Have fun now.

Use to be every one of my friends at one point played WoW. Now none of them do. It's just how things progress.

But think about it. It's been almost 9 years, and they are just now dipping below 10 million players... The number goes up and down in a very steady down trend. As it should.

Blizzard has a least another decade before they have to start thinking about other business models.