World of Warcraft: The Burning Crusade Shatters Sales Record

Blizzard executives must be very happy right now. And I'm sure this happiness will continue for the foreseeable future. It wasn't enough that World of Warcraft Classic (as many are calling it now) continues to be a Top 3 seller every month on the PC charts, now we have the expansion The Burning Crusade. If anyone thought that the release wasn't going to be huge, well they were crazy.

Blizzard happily announced today that The Burning Crusade has just shattered the so-called "day one" sales record and has become the fastest selling PC title ever for both North America and Europe - selling around 2.4 million copies in the first 24 hours alone. Sales on both continents were fairly even, with 1.2 million copies sold in North America on the first day of launch, and about 1.1 million copies in Europe in the first 24 hours. According to Blizzard, more than 1.7 million gamers had already upgraded and logged into the expansion on the first day.

Blizzard had 4 million copies of the game out for eager gamers to suck up, with over 5,000 stores around the world ready to open at midnight on launch day to feed the need. Retailers are reporting continued demand for the game (duh) and Blizzard as you can guess is quite "happy" about the turn out.

" The Burning Crusade has already exceeded even our most ambitious expectations," said Mike Morhaime, president and cofounder of Blizzard Entertainment. " We're pleased that so many players are eager to see all of the new content that the expansion has to offer, and we look forward to seeing everyone online as additional players continue to upgrade in the days ahead."

" The immediate popularity of The Burning Crusade once again shows that Blizzard consistently delivers what gamers want," said Robert McKenzie, senior vice president of merchandising at GameStop Corp. " In addition to setting a new day-one PC-game sales record at our GameStop and EB Games stores, the expansion garnered more online pre-orders than any other PC game in our company's history."

So there you have it my friends, The Burning Crusade, like the classic game before it, has now made history. Did anyone really think it wouldn't? I'm sure it will continue to sell extremely well for quite awhile, and I wouldn't be surprised at all if those 4 million copies get sold within the first month or less.

Look for a Neowin review of The Burning Crusade shortly.

View: Original Story @ Yahoo

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It's more a question of Console install base et WoW Classic install base (not PC base).
Burning Crusade hasn't been released everywhere in the world (mainly US and EU).

I don't know why they are surprised. As a WoW player (on and off) it's obvious why people have been buying it so quickly - they have made the expansion pack so superior to 'WoW Classic' that players without it are left way behind.

It takes maybe 2 hours gameplay to replace all your in game equipment with gear far superior to even the most difficult 'WoW Classic' areas. People need to upgrade simply to not be left behind completely!

I was lucky to get a copy (I don't believe in pre-ordering games) on the first day. New areas are neat, challenging, and there was way too many blood elves.

Wow.... indeed.
How long did it take Gears of War to sell 3 million? I suppose there isn't the install-base ready for it though.

Heh, my super anti-console friend said the same thing to me.

"How long did it take the awesome gears of war to do 3 million copies?? that's right two months!"

I have a 360 and Gears of War so I'm not anti console. :P
I was just saying it because I just read about that and thought the scale of the two was interesting.

You know I was thinking about it. Considering the PC industry is far larger than the console industry, you'd think that record would be higher.

Halo 2 sold exactly that amount too in it's first 24 hours and it hadn't even launched in Europe at the time, and it's locked to a console, which theoretically has far less of a base than the PC Gaming industry.

http://nikon.bungie.org/misc/24hour_record/

So pretty much Halo 2 blew WoW out of the water. I wonder what the Halo 3 launch is going to be like :D

-Spenser

stifler6478 said,
You know I was thinking about it. Considering the PC industry is far larger than the console industry, you'd think that record would be higher.

Halo 2 sold exactly that amount too in it's first 24 hours and it hadn't even launched in Europe at the time, and it's locked to a console, which theoretically has far less of a base than the PC Gaming industry.

http://nikon.bungie.org/misc/24hour_record/

So pretty much Halo 2 blew WoW out of the water. I wonder what the Halo 3 launch is going to be like :D

-Spenser


Err, this is just an expansion remember?