WSJ says Apple has begun iPad mini production

The iPad mini is a long standing rumor but it finally seems to have become reality. The Wall Street Journal citing "people with knowledge of the situation" says that Apple has started production of the new device. According to sources the new iPad will have a 7.85 inch screen with a lower resolution than the current iPad. And apparently the device is supposed to hit markets before the holidays, though in my own opinion that seems unlikely.

It's worth noting that this isn't the first time we've heard such a rumor. The Wall Street Journal reported earlier in the year that Apple had begun testing the iPad mini, and certain folks were convinced it would have been unveiled by now.

The rumor does have its merits though, as with a 7-inch device Apple would start competing with devices at a lower price point in the market, such as Google's Nexus 7 and Amazon's Kindle Fire. Though the extra 0.85 inches to it's screen might put the new device in a league of it's own.

Apple has sold over 400 million iOS devices to date, and with their widespread distribution channel they may be able to penetrate markets a lot more effectively than both Google and Amazon. An unveiling event for the new iPad mini is rumored to take place later this month.

And just to get your appetite ready, that picture at the top is a purported iPad mini that was just leaked. As 9to5Mac note it's sporting a SIM card tray and similar antenna specs as the iPhone 5.

What do you think? Is this actually happening? And are you excited about it?

Source: WSJ , Ukrainian iPhone Via: Engadget Images: Ukrainian iPhone , Trojan Kitter ( Twitter)

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38 Comments

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If the iPad mini comes with a retina display, I'm a buyer. W8 tablets seem cool, but without quality apps, you're screwed… I need apps now, not in 2 years.

Microsoft is 5 years late with its app store

Unless Apple price it in a similar band to the other 7 inch tablets on the market it's hard to see them cornering that segment of the market.

Javik said,
Unless Apple price it in a similar band to the other 7 inch tablets on the market it's hard to see them cornering that segment of the market.

If they were able to make it under $300.. They would swamp the market.. Anything over that, their margin will increase, but not dominate, at least not dominate any moreso than they do now..

iPad - $499

iPad Mini - $399

iPod Touch - $299

I don't think Microsoft, Android tablet makers have much to worry about. It will sell but not going to suck the market away.

Let me clean this up a bit for you.

iPad (3rd Generation): $499 (Starting Price)
iPad 2 16GB WiFi (2012 Model): $399 (A lot of People forget that Apple is selling a refreshed model)
iPod Touch (5th Generation): $299
iPod Touch (4th Generation): $199

Where does the iPad Mini fit in? It can't be priced at $299 for sure since this is reserved for the iPod Touch that was just released. My guess it will replace the iPad 2 16GB WiFi Price point thus making it as stupid as the Wii U Pricing.

Seriously, it is dumb to pay $399 when you can get a much better product for a $100 more. If price was an issue, than buy a Kindle Fire HD or a Nexus 7.

Android tablet manufacturers don't have to worry so much about the iPad Mini. Just my opinion.

It's obviously happening. I'll let you know how excited I am when I hear the price. I like the iPad, but I do think it's too big, this form factor makes a lot more sense to me.

Also, I feel like we won't hear anything on surface prices until this gets shown.

ingramator said,
Whats happening? Who cares. Are you excited? No.

Oh look, someone with a windows flag avatar commenting negatively on an Apple news story.

Spirit Dave said,

Well, to be fair, the first post was added nothing to the comments other than negativity for the sake of it... your post on the other hand, is also a sweeping insult to Apple fans. By using the iSheeple term, you've immediately dismissed your comment as pointless as ingramator. Don't throw insults at the members of the forum

Thank you for the in-depth analysis. I'd like to invite you to go back and read many of your own posts where you've indulged in similar, or worse post activities.

Go and edit all of them and update me, then I'll gladly edit mine

Enron said,

ROFL, well it does have a big heart apple in the middle. What confuses me though is that according to those screenshots, apparently Apple released a version of iTunes, iPhoto, Safari, etc. for Linux.

With Windows 8 doomed to fail and Apple now supporting Linux with its apps, 2013 will be the year of Linux desktop. You read it here first.

LOL, now THAT will be revolutionary, isn't it?

Jokes apart, thats just showing the customization flexibility of the Linux OS. I've hackintoshed dozens of times but Linux is just better overall. But that's a topic for another thread, not this one.

javagreen said,

Thank you for the in-depth analysis. I'd like to invite you to go back and read many of your own posts where you've indulged in similar, or worse post activities.

Go and edit all of them and update me, then I'll gladly edit mine

Awesome! You actually follow what I say? Never heard of you before though ... sorry

javagreen said,

Thank you for the in-depth analysis. I'd like to invite you to go back and read many of your own posts where you've indulged in similar, or worse post activities.

Go and edit all of them and update me, then I'll gladly edit mine

Spirit Dave said,

Awesome! You actually follow what I say? Never heard of you before though ... sorry

Are you high? Alcohol and/or dope does weird things to you... just sayin

Cyborg_X said,

Fully disagree.

And what all those WinRT devices with low res screens will have to fight with iPad mini ? no Apps, no marketshare. I don't see anything that those devices could do do fight with Apple. And please, Office is important for 5% (top) users so don't waste time telling me how everybody will jump on it because of Office.

Sebastian Swann said,
no Apps, no marketshare. I don't see anything that those devices could do do fight with Apple.

Apps are starting to show up as developers are starting to write for it, they don't just appear out of thin air (unless you're using a Pro, in which case you've got a massive number of programs already).. and it's kind of hard to have a marketshare when the devices haven't even hit the shelves yet. And one thing they can do that iOS cant is run Windows software.. it all depends on which ecosphere you want to work in. If you have no need for iOS apps then the iPad isn't exactly the smartest decision. Besides, the iPads aren't exactly new.. if a person hasn't bought one in the past few years, chances are they still might not.

Not that I'm getting in this stupid this-vs-that nonsense, pick what works for you, the fanboyism is just childish.

Max Norris said,
Apps are starting to show up...

A don't think WinRT can run Windows software. So once again I'm asking what will they have to fight Apple offer ? Quality ? I don't think so. Price ? Nexus 7 will eat them alive.

Sebastian Swann said,
And what all those WinRT devices with low res screens will have to fight with iPad mini ? no Apps, no marketshare. I don't see anything that those devices could do do fight with Apple. And please, Office is important for 5% (top) users so don't waste time telling me how everybody will jump on it because of Office.

Don't forget the rumors Microsoft Office will be coming to the iPad too.

Sebastian Swann said,
A don't think WinRT can run Windows software. So once again I'm asking what will they have to fight Apple offer ? Quality ? I don't think so. Price ? Nexus 7 will eat them alive.

Well if you're buying the RT model then yea, you're running ModernUI software. If you want all the software then you get the Pro or other x86 compatible model.. IE research before you buy. Quality? Let me know when you've actually gotten your hands on one, otherwise you're speculating and that's pretty worthless. Price? Depends on what you want, I can buy a $99 tablet but it doesn't mean it'll do what I need it to do. And cute bringing in an Android's price to support an Apple argument, never mind the fact that I personally own a Nexus 7, great little unit and all, but still doesn't do a lot of the things I want it to do that an x86 Windows tablet can.

Sebastian Swann said,

And what all those WinRT devices with low res screens will have to fight with iPad mini ? no Apps, no marketshare. I don't see anything that those devices could do do fight with Apple. And please, Office is important for 5% (top) users so don't waste time telling me how everybody will jump on it because of Office.


People will jump to it not just because of Office, but because the Pro version is compatible with all previous Windows software they've had over the years. The point being, people will jump to it cuz Surface is actually a real computer, & that's what tablets need to be if they're to be the computers of the future...

Max Norris said,
do a lot of the things I want it to do that an x86 Windows tablet can.

Well, great, but I'm asking about iPad mini price range, not Surface Pro price range. And in that price range I don't think you will see full Win 8 devices. For sure not quality ones. Nothing that will allow smooth and comfortable work of full Windows applications.

There is really nothing that WinRT could bring to table that others have already on the market, working and selling.

Edited by Sebastian Swann, Oct 3 2012, 12:31pm :

MASTER260 said,

People will jump to it not just because of Office, but because the Pro version ...

Pro version is not in iPad mini price range and it doesn't use WinRT.

Sebastian Swann said,
There is really nothing that WinRT could bring to table that others have already on the market, working and selling.

And again, it does if you don't want to work in those particular ecosystems, not sure why this is hard to understand. Might be a shock, and I do appreciate Apple's quality and all, but not everybody likes the thing. Plus, since you're wanting to limit it to WinRT stuff, my desktop system can run that exact same software.. no conversions, no hoping one program plays nicely with another, no dicking around. Same program, install it and go. I can't do that with iOS, and Android is iffy with emulation, not a native solution.

Max Norris said,
Plus, since you're wanting to limit it to WinRT stuff, my desktop system can run that exact same software.. no conversions, no hoping one program plays nicely with another, no dicking around. Same program, install it and go.

Still, I don't see how it could fight.

The only way Microsoft could win with WinRT is to have possibility to have the same system on a Phone, Tablet, Full computer. Not just Tablet, Computer or just the same libraries. If this is what they are hidding for WP8 premiere, I see big comeback for Microsoft. Something like Asus Transformer with Win8 on a phone could easily win. For something like this I'm sold.

But all those WinRT devices that I saw have nothing on Apple/Android.

Edited by Sebastian Swann, Oct 3 2012, 1:24pm :

Sebastian Swann said,
Something like Asus Transformer with Win8 on a phone could easily win. For something like this I'm sold. .

Actually I wanted to say something like Asus PadFone.

stevan said,
iPad Mini will devastate any potential Windows 8 tables have.

Lets use the typical Apple fan attack when a comment like this is made:

The article doesn't say anything about Win8. Why are you talking about Win8? Why are you trying to distract from the article by mentioning Win8? It's not fair talking about Win8 in an article that is not about Win8. You hater.

nohone said,

Lets use the typical Apple fan attack when a comment like this is made:

The article doesn't say anything about Win8. Why are you talking about Win8? Why are you trying to distract from the article by mentioning Win8? It's not fair talking about Win8 in an article that is not about Win8. You hater.

I'm assuming you're one of the fellow-zealots who 'liked' the posts of one certain zealot around here.

Isn't he going to return the favour by 'liking' your post too? I thought the zealotry brotherhood bond was strong?

What gives?

javagreen said,

I'm assuming you're one of the fellow-zealots who 'liked' the posts of one certain zealot around here.

Isn't he going to return the favour by 'liking' your post too? I thought the zealotry brotherhood bond was strong?

What gives?

Poking fun at a common theme of not being able to bring up comparisons, unless that comparison is favorable towards Apple, makes me a "zealot?" I didn't call people "Apple fanbois" or anything that could be taken negatively, I called them fans, but you attack. I clicked like on the comment "Fully disagree" because I too disagree that a 7" iPad will devastate a 10" Win8 tablet. But I know, disagreeing with somebody makes you a zealot, hater, or whatever other label you want to give, because any disagreement with Apple means you are a horrible, horrible person.

Mini iPad with retina would have me sold, i would sell my iPad3 for it.. however it will likely come with standard display and i dont think i could go back.

Mini iPad with retina would have me sold

Me too. I don't own any Apple product but at this point I don't care for Microsoft anymore. I'm waiting and waiting and waiting and Microsoft still can't deliver. I don't think WP8 will have anything to fight with Apple/Android and W8 will take another 1-2 years before it will catch up (if ever) so I may as well go full Apple this year. Starting with iPad mini.

Uplift said,
Mini iPad with retina would have me sold, i would sell my iPad3 for it.. however it will likely come with standard display and i dont think i could go back.

I can see it coming with a retina display.

Uplift said,
Mini iPad with retina would have me sold, i would sell my iPad3 for it.. however it will likely come with standard display and i dont think i could go back.

Perpetuating the Apple machine

Sebastian Swann said,

Me too. I don't own any Apple product but at this point I don't care for Microsoft anymore. I'm waiting and waiting and waiting and Microsoft still can't deliver. I don't think WP8 will have anything to fight with Apple/Android and W8 will take another 1-2 years before it will catch up (if ever) so I may as well go full Apple this year. Starting with iPad mini.


bahahaha