Xbox 360 is only used for gaming 60% of the time

Microsoft always said that the Xbox was intended to be more than a gaming device. It has always been a media hub but until recently most people used the system solely for gaming. Now it seems that gaming makes up just 60% of the time that users spend on their Xbox.

Dennis Durkin, corporate vice president and chief operating and financial officer of Microsoft's Interactive Entertainment Business, spoke at the BMO Capital Markets Digital Entertainment Conference and said that 40 percent of Xbox LIVE members in the U.S. are using their Xbox for things other than gaming such as streaming videos from Netflix or streaming music from Last.fm. Durkin went on to say:

What we found is the core gamer might be the person who brought the console into the house, but as you widen the choices of content, it broadens what people can do with the system

According to CNET, Durkin went on to talk about the recent success of the Kinect, saying that all they units they are shipping out are selling out. But what stuck out is the suggestion that the Kinect will provide more opportunities for advertising by getting a better idea about who is using the console. Durkin had this to say on the topic:

It's hard to track though with a controller-based system. Kinect brings a really interesting opportunity as it relates to that. Obviously with Kinect, it has facial recognition, so we can cater what content we present based on who you are.

Along with advertising to each individual he mentioned that if the Kinect detects a group of people the advertising could be targeted at groups of people as well.

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I would say that my XBOX 360 is 85% of the time a media center. We love to stream our music with our family pictures in a slideshow. We also stream family videos, watch Netflix and do video chat now on Kinect Video...now and then we play a game and usually an XBOX Live Arcade game (like Limbo.)

Media Center Extender with mediabrowser (mediabrowser.tv) for me.
about 90% of the time. Collected just over 6TB of content to view in mediabrowser.

I suppose a $300 games console is a cheap media player, though I'm not sure that there are many modern films or TV that are worth watching! I would prefer a DVD library of all my favourite old films, at $6 a pop. The Xbox has had so many quality issues, I still have little trust in the device. Those who have it switched off 99% of the time are probably very wise.

lunamonkey said,
Mine's switched off 99% of the time.
yea exactly.. no time to use it these days.. Dont buy games too often anymore either...

Paul Thurrott notes in his blog: But that's because the other 40 percent of the time, the console is in Mesquite, Texas getting fixed.

Dennis Durkin, corporate vice president and chief operating and financial officer of Microsoft's Interactive Entertainment Business, spoke at the BMO Capital Markets Digital Entertainment Conference and said that 40 percent of Xbox LIVE members in the U.S. are using their Xbox for things other than gaming such as streaming videos from Netflix or streaming music from Last.fm.

The article topic sounds wrong to me. Just because 40% of users spend time on the Xbox doing other things doesn't mean those same users making up that 40% don't also use the console to play video games. I'm sure you will find a great number of them are doing multiple things with the console.

If it's 40% of users are EXCLUSIVELY using it for netflix, twitter etc so be it, but thats not what the article says.

wait, are they actually using Kinect's facial recognition to somehow deliver advertizing?

why would i want some advertiser to recognize my face?

carmatic said,
wait, are they actually using Kinect's facial recognition to somehow deliver advertizing?

why would i want some advertiser to recognize my face?

He's saying the Xbox knows the identity of who is in front of it - which can result in the same kind of targetted advertising you get online. (Technically they already know from whoever is logged in ... but this sort of skips that step)

More than the PS3 i guess

I have moved more to PC gaming agein... I preffer the ability to sit and play games on my PC and use TS while playing games with friends....

360 currently is a good Media Center extender for me

Raa said,
Man, I use my PC more for gaming!

The Xbox makes a rather expensive DVD player.

Yeah except most dvd players won't let you play games.

Raa said,
Man, I use my PC more for gaming!

The Xbox makes a rather expensive DVD player.


But I'd rather it was an expensive Blu-ray player as well. I can't afford a blu-ray set-top box.

that is sort of the reason i got the xbox.. dvds, netflix, zune, lasf.fm so on and so forth. games for me are usually fridays & weekends but tv and music is non stop

blahism said,
that is sort of the reason i got the xbox.. dvds, netflix, zune, lasf.fm so on and so forth. games for me are usually fridays & weekends but tv and music is non stop

mine collects dust, only thing that it does very well