Xbox 360 price drop on the way soon?

If you are to believe The Inquirer's scanned copy of a printed catalogue from UK retailer Makro, which shows the cost of an Xbox 360 Premium Console (20GB & wireless controller) at £199, the same price as the cheaper Xbox 360 Core console, Microsoft will (effectively?) spoil the European launch of the PS3. Although Microsoft has long denied any price cuts were on the way, there is no business on earth that will tell consumers before Christmas (when price cuts were last debated) that the console will fall in price. If we are to speculate that this advertisement is indeed the truth, it makes sense for Microsoft not to make any official announcements for as long as possible - the console is still selling at full price. No other retailers are yet offering the same discount.

This time Steve Ballmer has suggested that price cuts are eventually coming, as quoted in The Seattle Times: "I think every console in the world has had a price decrease sometime in the first few years. I don't know whether we'll have a price decrease in the first few years, and I don't want to comment on that, but I will highlight for you that every console has had a price decrease in the first few years". In my opinion, a price drop is inevitable. The real question is whether it will come just in time for the PS3 launch, the day of, or after? When it does, how much of an effect will it have on Sony? Will it affect Nintendo at all? Will either of the companies respond with a price drop as well? One must remember, that regardless of how cheap the consoles get, the real profit will come from games, accessories and downloadable content.

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News source: iTWire

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15 Comments

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if the price drops to $299 for the premium, i PROMISE microsoft i'll buy $150 worth of accessories and xbox live games! lol.

Knowing how Marko advertise their prices, this £199 probably excludes VAT. This is a reply I gave in another forum in relegation to this news...

"
It is a bargain even after VAT if you only want a console, but if you want an extra controller, and a bundle of games it is still cheaper to go for one around the £300 mark, rather than buying these things separately later on.

Going on the prior experience with macro they do list everything excluding vat*, so according to the picture you pay:

£199.99 - Premium Console
£34.99 - Extra wireless controller, PGR & Arcade
£36.99 - Extra Game

= £271.97 ex-VAT - This is a typical package you can get online.

Add VAT and it comes to £319.56**, which isn't a good deal anymore; SCAN have the above and an extra game for 4 quid more, so its obvious which is better value.

That 3 years warranty for £30 (ex vat i guess) isn't half bad though really, if it isn't a gimmicky one.

*Things might have changed since I was last there though, which was a couple of years ago now
**I think my maths is right

"

Dorza said,
Knowing how Marko advertise their prices, this £199 probably excludes VAT. This is a reply I gave in another forum in relegation to this news...

"
It is a bargain even after VAT if you only want a console, but if you want an extra controller, and a bundle of games it is still cheaper to go for one around the £300 mark, rather than buying these things separately later on.

Going on the prior experience with macro they do list everything excluding vat*, so according to the picture you pay:

£199.99 - Premium Console
£34.99 - Extra wireless controller, PGR & Arcade
£36.99 - Extra Game

= £271.97 ex-VAT - This is a typical package you can get online.

Add VAT and it comes to £319.56**, which isn't a good deal anymore; SCAN have the above and an extra game for 4 quid more, so its obvious which is better value.

That 3 years warranty for £30 (ex vat i guess) isn't half bad though really, if it isn't a gimmicky one.

*Things might have changed since I was last there though, which was a couple of years ago now
**I think my maths is right

"

+1 all Makro prces are EX-VAT due to them being trade wholesalers for retail outlets

another rumor its that a new black model with hdmi and bigger HD its in the way so price cut rumor on older model make sense, right now here at panama it cost 600 dollars its a way too expensive and microsoft panama dont do anything about it which its bad.

Now its all about timing if its before ps3 release in europe that would be a big hit to sony

The price in this catalogue applies to people who are running a business, they are doing this price for 2 weeks to get new business customers.

bloody hell... if the premium is £200 then how much will the core be?!?! heck, it'd be cheaper than the wii by the sounds of it.