Xbox 360 sells 270,000 units in January 2012 in US

Microsoft's Xbox 360 continues to dominate the US console game market. Today, Microsoft announced that according to data from the NPD Group it sold 270,000 units of the Xbox 360 console in the US during January 2012. Microsoft said this was the 13th straight month that the Xbox 360 was the number one best selling console in the US.

Overall revenues for the Xbox 360, including hardware, software and accessories, came in at $301 million for January 2012 in the US. Microsoft said those revenues amounted to a 49 percent share of the total current console generation for the month.

The game industry suffered a steep overall decline in retail revenues in January. IndustryGames.com reports that total revenues went down to $750.6 million for the month, compared to $1.14 billion for the same month in 2011. The NPD Group blames the lack of major new game releases in January as part of the reason for the sales decline.

The NPD numbers are for sales of retail games, consoles and accessories and do not include revenues from digital downloads of games, subscriptions, micro-transactions and other revenue streams.

Call of Duty Modern Warfare 3 was the best selling game in the US for a third straight month; Just Dance 3 came in second followed by The Elder Scrolls V: Skyrim in third place.

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14 Comments

trip21 said,
Great sales by MS. See if this was Mapple they'd be filling stadiums to boast about it!
Yes, those monthly sell out "concerts" where Tim Cook reads out sales statistics are getting tiresome. Oh wait, they don't exist.

virtorio said,
Yes, those monthly sell out "concerts" where Tim Cook reads out sales statistics are getting tiresome. Oh wait, they don't exist.

Right, Steve Jobs, and now Cook, never got up on stage during a press conference and talked about sales numbers. They never showed those charts with the cumulative millions of iPods sold over 10+ years, compared to a competing product that has been out for only a couple years (and once, a few months). They never showed some misleading pie chart trying to make OSX look like it has vastly outsold Win7 (which has sold 550 million), when even the "hated" Vista has outsold every single product Apple has ever made. Never happens at an Apple event.

Sarcasm aside, have you ever watched one of the circuses that Apple puts on, or is the RDF strong with you? They are all about self glorification, hyping their sales numbers. While their sales do bring in the big $ for App£e and they work hard (and charge big) for it, their sales numbers are pathetic in comparison to the big boys.

nohone said,

Right, Steve Jobs, and now Cook, never got up on stage during a press conference and talked about sales numbers. They never showed those charts with the cumulative millions of iPods sold over 10+ years, compared to a competing product that has been out for only a couple years (and once, a few months). They never showed some misleading pie chart trying to make OSX look like it has vastly outsold Win7 (which has sold 550 million), when even the "hated" Vista has outsold every single product Apple has ever made. Never happens at an Apple event.

Sarcasm aside, have you ever watched one of the circuses that Apple puts on, or is the RDF strong with you? They are all about self glorification, hyping their sales numbers. While their sales do bring in the big $ for App£e and they work hard (and charge big) for it, their sales numbers are pathetic in comparison to the big boys.


Oh I get it, I defend Apple in some way (remembering that this news article isn't remotely related to Apple in any way) so the "Apple RDF" must be strong with me. Air tight.

While they do talk about sales numbers during events (just like every other company does) and they do show numbers that present them in the most positive way possible (just like very other company does) and I don't recall them "filling stadiums" solely to "boast" about their sales numbers.

But I guess your right, with your couple of wafer thin examples, and despite my general dislike for iOS and preference for WP7 and Android, I'm clearly the Apple fanboy here.

Edited by virtorio, Feb 10 2012, 6:02am :

virtorio said,

Oh I get it, I defend Apple in some way (remembering that this news article isn't remotely related to Apple in any way) so the "Apple RDF" must be strong with me. Air tight.

While they do talk about sales numbers during events (just like every other company does) and they do show numbers that present them in the most positive way possible (just like very other company does) and I don't recall them "filling stadiums" solely to "boast" about their sales numbers.

But I guess your right, with your couple of wafer thin examples, and despite my general dislike for iOS and preference for WP7 and Android, I'm clearly the Apple fanboy here.

You said that they sell out "concert" - in quotes. And yet, whenever ther is a Apple press conference, the entire tech world treats it like a "concert" where "reporters" act like it is the biggest thing around. One tech blog (Gizmodo) did not play by the "rules" and were not allowed into a place where thousands of "journalists" gather to cheer, scream, and cry like like little girls at a Bieber "concert" because Jobs/Cook decided to grace them with their presence.

Their entire presentation is focused upon chest thumping about how many sales they have. Over the years, it has changed from "here is what we have worked on, and we think it is great" to "we are great because of our sales." We have a billion app downloads; even though they muddle if each download is a true sale, or there were 10 updates to one app, and the first initial download + the 10 updates were included in that count. We are great because we sold 15 million of one device, which is a pittance compared to sales of a competitor over a couple days.

We no longer read about the great things Apple has introduced, we just hear about how many Apple products were sold vs. how many of the competition's product were sold. We still see it written M$ because they are greedy, but today's headline was "Yay Apple! Their market cap is greater than GOOG and MSFT combined," even though a few years ago the party line was that Apple was not concerned about money.

If I misunderstood your point, I am sorry. But as I wrote, a few years ago when Apple was the underdog, the marketshare of their OS did not "matter," the number of sales did not "matter," the market cap of the stock did not "matter," the business of charts and graphs did not "matter." Now that some of those values have swapped from one company to another, all that is important is charts and graphs

nohone said,

You said that they sell out "concert" - in quotes. And yet, whenever ther is a Apple press conference, the entire tech world treats it like a "concert" where "reporters" act like it is the biggest thing around. One tech blog (Gizmodo) did not play by the "rules" and were not allowed into a place where thousands of "journalists" gather to cheer, scream, and cry like like little girls at a Bieber "concert" because Jobs/Cook decided to grace them with their presence.

Their entire presentation is focused upon chest thumping about how many sales they have. Over the years, it has changed from "here is what we have worked on, and we think it is great" to "we are great because of our sales." We have a billion app downloads; even though they muddle if each download is a true sale, or there were 10 updates to one app, and the first initial download + the 10 updates were included in that count. We are great because we sold 15 million of one device, which is a pittance compared to sales of a competitor over a couple days.

We no longer read about the great things Apple has introduced, we just hear about how many Apple products were sold vs. how many of the competition's product were sold. We still see it written M$ because they are greedy, but today's headline was "Yay Apple! Their market cap is greater than GOOG and MSFT combined," even though a few years ago the party line was that Apple was not concerned about money.

If I misunderstood your point, I am sorry. But as I wrote, a few years ago when Apple was the underdog, the marketshare of their OS did not "matter," the number of sales did not "matter," the market cap of the stock did not "matter," the business of charts and graphs did not "matter." Now that some of those values have swapped from one company to another, all that is important is charts and graphs

LOL, that's a very good point. I honestly hadn't thought about it that way.

virtorio said,
All the more reason for Microsoft not release (or even announce) the next Xbox.

Agreed. It's not coming anytime soon. They most certainly wouldn't have big titles in the pipeline for the 360 if it's successor was on its way to market...

Im announcing my p3ni$ is 2 inches longer this month makin it a whoppin 10 inch piece of power meat.By the way i have an xbox and it rules.but just like all the lamers that endlessly brag about how awesome that they are on the games there I say faaaaaaauuuuuuu!!!! Who cares just sell the boxes,make your cash,sit down,spend it and shut the F&&k UP.

It's called consumer confidence. By talking openly about high/record/leading sales on a regular basis, you're reminding consumers that the platform is still getting love, still a relevant target for new development, and still worth buying if they haven't yet jumped on the bandwagon.

Even these announcements aren't without strategy. Yes, you have an xBox and don't care. This announcement wasn't for you, any more than an ad for a post-menstrual douche.

Great numbers. It's one thing to have a hit for a few months, but sustained dominance is was sets the giants apart from the pretenders. F.e., Apple's sustained dominance in iPods, iPhones, iPads.

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