Xbox 360's 32-month US No. 1 sales streak ends thanks to PS3 and GTA V

For close to three years, Microsoft's Xbox 360 console has out sold all other game consoles in the US, and every month Microsoft proudly announced just how many units it had sold, according to numbers provided by the NPD Group. A few months ago, sales of Nintendo's portable 3DS console started to outsell the Xbox 360 but Microsoft's console was still the number one best selling home gaming machine in the US ... until September 2013.

Sales of the GTA V-PS3 bundle helped Sony take the top console hardware sales position in September.

Yes, the 32 month streak for the Xbox 360 came to an end last month. Gamesindustry International reports that the PlayStation 3 outsold Microsoft's console in September. NPD, Sony and Microsoft all declined to offer specific sales figures. However, NPD did stated that sales of the special 500 GB PS3 bundled with Rockstar Games' Grand Theft Auto V was a factor in giving Sony's current home console the number one sales slot in September.

It's also not a shock to learn that GTA V was the best selling game for the month of September, according to NPD. Rockstar has not issued specific unit sales figures but did say a few weeks ago GTA V generated over $1 billion in revenue in its first three days of release.

Microsoft tried to put a good spin on the Xbox 360 being dethroned for one month by the PS3. In a post on Microsoft's official blog, the company said that overall the Xbox 360 is still the best selling console in the US for all of 2013 so far, with 1.6 million units sold. It also said that Xbox 360 software sales still topped those of other consoles last month. In fact, the software sales numbers came in at $401.2 million, which the company said was the biggest September ever for Xbox 360 software sales.

Overall, retail sales of video game hardware, software and accessories in September came in at $1.079 billion for the US, according to NPD, a rise of 27 percent compared to September 2012. Thanks to GTA V, software sales went up 52 percent in September but hardware sales still went down 13 percent last month, as we await the launches of the Xbox One and PlayStation 4 consoles in November.

Source: Gamesindustry International | Image via Sony

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21 Comments

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Now we need a comment from the Intel and NVidia executives who refused to work on the console because it wouldn't succeed.

Spicoli said,
Have they put GTAV up for download on Xbox 360 yet? I have no interest in disk shuffling anymore.

I don't think it is available on GoD at the moment, however the first disk is just for a single use install no need to keep shuffling thereafter.

RatherLargeBear said,
....

Until he wants to play another title and come back.

I don't like disc shuffling either. GTA V Play disc lives in my disc tray while I play the free games with gold titles when I need a break from all the carnage.

not an "official bundle",no. Microsoft store had a "bundle" for $420 for a 250GB unit ($300)with 1 yr xbox live($60) and gta 5($60). the ps3 bundle was $270 for a 500gb unit, 30 day ps+ and gta5.

Edited by vcfan, Oct 18 2013, 5:56am :

I believe Sony paid for a sneaky exclusive on this and on the TV ads, at least over here. the TV ads for GTAV ended with a Playstation ad and they merely said "available on consoles" instead of the usual Xbox and Playstation. Not the first time Sony does this. and it's a good way to advertise your products with other products.

HawkMan said,
I believe Sony paid for a sneaky exclusive on this and on the TV ads, at least over here. the TV ads for GTAV ended with a Playstation ad and they merely said "available on consoles" instead of the usual Xbox and Playstation. Not the first time Sony does this. and it's a good way to advertise your products with other products.

Not sure how it's sneaky. If anything, it'd be the norm between Microsoft and Sony.