Xbox music free streams will be monetized by TargetSpot

Microsoft's Xbox music service is one of the many ways that Microsoft delivers content to its consumers. The service has seen a rocky start, however, and while the ambitions of the platform are good, the service has its fair share of issues, including poor app performance that's left a sour taste in users' mouths.

While Microsoft works to clean up the Xbox music app and syncing services, the company is also looking to monetize the free streams and has teamed up with TargetSpot to make it happen. Like many other free streaming services, Xbox Music will introduce advertisements to help monetize the platform. TargetSpot had the following to say about the announcement:

TargetSpot will serve audio ads across all Windows 8 and Windows RT devices where Xbox Music free streaming service is available, providing a comprehensive monetization solution for Microsoft’s music content. Microsoft will leverage TargetSpot’s ad insertion technology to deliver highly targeted and relevant advertising to its listeners.

It's not a surprise that Microsoft is going down this route as it needs to find sustainable ways to support its many different platforms to be able to stay in the cash positive position that it has sustained for many years. Not wanting to let an opportunity go to waste, teaming up with TargetSpot makes sense as that advertising platform is already used by many other streaming services.

Source: TargetSpot  via TNW

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14 Comments

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It's about time they tried to expand the service to more markets. I'm ready to give them my money for a music pass sub but no, they still can't add my market to the list.

Investing into the client application would be a wiser investment.

A "not so interesting" (polite way to say awful) client application ridden with ads IS NOT the way to go.

MikeInBA said,
I wasnt even aware there was a free streaming option lol. Is it the "Smart DJ" option, or something else?

Smart DJ sucks... it picks about 10 songs and that's it.

(however I haven't used it much since the first time I installed windows 8 a couple months ago.)

Microsoft will leverage TargetSpot's ad insertion technology to deliver highly targeted and relevant advertising to its listeners..

In other words advertising based on what you have been tracked visiting. Just undermines the need for strong centralized content filtering even for home users not through browser plugins but at the edge of the network either with a network firewall or secure gateway so all devices are protected.

That's the way its going unfortunately.

As long as I dont have to hear; "We're Macklemore & Ryan Lewis listen to our new single Thrift Shop on XBOX MUSIC" over and over and over again.
Suppose you cant complain too much with it being free.

The only ad I seem to be getting on Xbox Music is the one with 2 guys talking about a new single... and then they say "on Xbox Music" super quietly.

I didn't subscribe after my free trial. The UI isn't worth it. Fix that and it's less likely that people will stick to the free option only.

GreyWolf said,
I didn't subscribe after my free trial. The UI isn't worth it. Fix that and it's less likely that people will stick to the free option only.

I was agree with you until latest update. have you got that? I would say its 70% better now, still room for improvement but is actually tolerable now. I don't know why they haven't been fast enough fixing it considering it has been release for a while. I am positive it will get another update soon.